The Campfire Archive

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We Analyzed Emails From 97 Brands During Last Week’s COVID-19 Communication Flood. This Is What We Learned.
We Analyzed Emails From 97 Brands During Last Week’s COVID-19 Communication Flood. This Is What We Learned.

We Analyzed Emails From 97 Brands During Last Week’s COVID-19 Communication Flood. This Is What We Learned.

The COVID-19 pandemic has created an unprecedented situation where people and businesses across the globe are talking in real-time about facing this singular threat. Which leads us to an important question for businesses: How should brands communicate during a crisis like this?
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Business Advice On Stoicism Via Kawhi Leonard and Alex Honnold
Business Advice On Stoicism Via Kawhi Leonard and Alex Honnold

Business Advice On Stoicism Via Kawhi Leonard and Alex Honnold

It’s easy to compare the emotional turbulence of running a business with riding a roller coaster. The standard business lifecycle comes with tense uphill climbs, exciting turns, and sometimes heart-stopping descents. When you’re that invested in your work, you can’t help but feel the intensity of those moments. One of the biggest tests for founders and business leaders then becomes how you react in those situations.
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5 Steps That Will Get You From Business Idea to Launch (Step 3: Your Competition)
5 Steps That Will Get You From Business Idea to Launch (Step 3: Your Competition)

5 Steps That Will Get You From Business Idea to Launch (Step 3: Your Competition)

If the Job you defined in the previous step is important for your customers, then they’ll have some way they’re currently addressing it in their lives. By digging into the competition, it maps out which aspects of this problem your competitors are focused on, and in turn helps you find openings for your solution within that landscape.
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How Long Can You Hold Your Breath?
How Long Can You Hold Your Breath?

How Long Can You Hold Your Breath?

Our bodies give us indicators in the form of physical and mental discomfort for a reason. We’re wired to protect ourselves and preserve energy so that we can survive over the long run. However, because we’re not generally operating in actual survival situations, those indicators have to be taken with a grain of salt.
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