by Clay Ostrom | Last Updated: Jul 11, 2021 | Brand Strategy, Marketing, Sales, Strategy
< Back to The Campfire Branding and marketing work is a living, breathing process. As long as your business continues to grow, your brand needs to evolve, too. But just because there’s no ultimate peak to reach or finish line to cross with that work doesn’t mean...
by Clay Ostrom | Last Updated: Jul 11, 2021 | Brand Strategy, Core Values, Customers, Marketing, Strategy
< Back to The Campfire While most of us can relate to what it’s like to fall in love with another person, we may not be great at articulating the process of it. It’s more of a feeling or an experience. But even if we can’t always put our finger on how it happens,...
by Clay Ostrom | Last Updated: Apr 12, 2021 | Brand Strategy, Marketing, Messaging, Psychology, Strategy, Writing
< Back to The Campfire At Map & Fire, we define a brand as a relationship between your company and your customers. The challenge is that a relationship is an abstract concept. This makes creating an authentic voice for a brand a tricky thing to wrap your head...
by Clay Ostrom | Last Updated: Mar 29, 2021 | Brand Strategy, Competition, Marketing, Messaging, Positioning, Psychology, Visual Identity
< Back to The Campfire A lifetime of getting hammered by thousands of ads a day, has turned us all into shockingly efficient judges of brand quality. I saw this superpower in action recently after buying a bottle of Acid League salad dressing. I showed the...
by Clay Ostrom | Last Updated: Feb 15, 2021 | Jobs To Be Done, Marketing, Messaging, Psychology, Strategy
< Back to The Campfire The most dangerous misconception that founders and marketers can have is the belief that anyone, including their most loyal customers, care about their product or service. It’s an easy trap to fall into because we’re obsessed with our own...
by Clay Ostrom | Last Updated: May 31, 2021 | Brand Strategy, Marketing, Teardown, Visual Identity
< Back to The Campfire This article was featured in the May 2021 issue of Foundr Magazine(click to view the piece) A logo provides a simple, memorable reflection of your brand’s value. So, as a brand evolves, it’s natural that the visual representation of the brand...
