by Clay Ostrom | Mar 23, 2020 | Brand Strategy, Content Strategy, Data, Leadership, Marketing
< Back to The Campfire The COVID-19 pandemic has created an unprecedented situation where people and businesses across the globe are talking in real-time about facing this singular threat. This battle has tested, and will continue to test, our ability to work as a...
by Clay Ostrom | Mar 2, 2020 | Brand Strategy, Data, Marketing, Storytelling
< Back to The Campfire Our ability to communicate through storytelling played a crucial role in our evolution as humans. Stories allow us to build belief around ideas even when we don’t have first-hand proof of their existence. In a world where we rely on total...
by Clay Ostrom | Feb 18, 2020 | Brand Strategy, Customer Research, Data, Marketing, Messaging
< Back to The Campfire When it comes to understanding how your customers think, there’s one universal truth that applies to every brand — you’re going to be wrong. You’re going to be wrong about their motivations. You’re going to be wrong about their preferences....
by Clay Ostrom | Feb 9, 2020 | Brand Strategy, Customers, Data, Industry Trends, Marketing
< Back to The Campfire The words we search for on Google can provide an excellent peek into how we think about concepts. And when it comes to the growth and success of businesses, two words that get a lot of attention are “brand” and “marketing”. Which of these...
by Clay Ostrom | Jan 20, 2020 | Brand Strategy, Brand Visual Identity, Customers, Data, Marketing, Psychology, UX
< Back to The Campfire When it comes to telling a compelling story about your brand, the images you use to express the value your company provides plays a critical role. Brand imagery provides visual cues to help your customers interpret the usefulness of your...
by Clay Ostrom | Jan 14, 2020 | Brand Strategy, Building Your Brand, Customers, Marketing, Positioning
< Back to The Campfire One of the hardest parts of working on your brand comes down to understanding a simple question:What is your brand?If you don’t have a clear way to think about your brand, it’s difficult to make meaningful progress building it and improving...
