by Clay Ostrom | Apr 10, 2019 | Customers, Marketing, Messaging, Positioning, Sales
< Back to The Campfire When it comes to messaging, the biggest mistake companies make is to focus too much on themselves. On an intuitive level, it’s easy to think your messaging should answer one simple question.“What we do”If you can provide a clear answer to...
by Clay Ostrom | Apr 4, 2019 | Branding, Customers, Marketing, Positioning
< Back to The Campfire My family and I went to the beach recently. We have a 10-year-old son, and he invited one of his friends to come with us.It might sound odd, but a favorite beach activity for my son and I is to dig giant holes in the sand. He likes to jump...
by Clay Ostrom | Feb 28, 2019 | Branding, Core Purpose, Marketing, Strategy
< Back to The Campfire The idea of being the best in the world at something sparks a complex set of feelings. It’s exciting and motivating to aspire to a crazy high level of potential. At the same time, it’s such a high goal that it can almost feel arrogant or even...
by Clay Ostrom | Feb 13, 2019 | 10X Teardown, Elements of Value, Marketing, Videos
< Back to The Campfire Full TranscriptionThere’s a product out there that everybody’s used but might be slightly embarrassed to talk about; toilet paper. The company Tushy is looking to disrupt this industry. So, let’s see how well their position...
by Clay Ostrom | Jan 14, 2019 | 10X Teardown, Elements of Value, Marketing, Videos
< Back to The Campfire Full Transcription This little guy is looking to become the first robot that you have in your house. He’s cute. He’s pretty fun. But does he provide enough value to actually get you to buy him? I don’t know, let’s dig in and...
by Clay Ostrom | Sep 11, 2018 | Customers, Marketing, Psychology, Startups, Strategy
< Back to The Campfire Whether you’re a startup or you’ve been around for years, talking to your customers is a critical practice. It provides a level of insight into your business that you can’t get through surveys and analytics alone. I recently worked on a...
