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How To Write A Headline For Your Website That Inspires Action

How To Write A Headline For Your Website That Inspires Action

by Clay Ostrom | Last Updated: Dec 7, 2020 | Customers, Marketing, Messaging, Psychology, Website

< Back to The Campfire “No sentence can be effective if it contains facts alone. It must also contain emotion, image, logic, and promise.”- Copywriter and Author, Eugene Schwartz Of all the ways your brand expresses its value to connect with customers, there are...
5 Ways To Build An Authentic Brand (Even If You’re Small) Like Fire Department Coffee

5 Ways To Build An Authentic Brand (Even If You’re Small) Like Fire Department Coffee

by Clay Ostrom | Last Updated: Sep 1, 2020 | Brand Strategy, Content Strategy, Core Values, Marketing, Messaging

< Back to The Campfire When your brand is young and growing, it’s easy to feel limited by what you don’t have — budget, people, resources. Instead, by leaning into the assets you do have, you can tell an authentic story and build trust with customers all without a...
31 Small(ish) Brands That Pack A Big Punch Of Marketing Inspiration

31 Small(ish) Brands That Pack A Big Punch Of Marketing Inspiration

by Clay Ostrom | Last Updated: Jan 11, 2021 | Brand Strategy, Marketing, Messaging, Positioning, Startups, Website

< Back to The Campfire When developing a brand it’s easy to find yourself trapped in a mental bubble. You live and breathe your business every day, and as a result tend to lose perspective on the work. This can lead to writer’s block for your messaging, designer’s...
Use 5 And-Then-Whats To Focus Your Marketing On Your Customers’ Highest Level Needs

Use 5 And-Then-Whats To Focus Your Marketing On Your Customers’ Highest Level Needs

by Clay Ostrom | Last Updated: Jun 30, 2020 | Brand Strategy, Customer Research, Customers, Elements of Value, Jobs To Be Done, Marketing, Psychology

< Back to The Campfire The better you are at understanding what your customers want to accomplish in their lives, the better you’ll be at marketing. That understanding allows you to create the bridge between your customers’ needs and your brand’s...
What Top Chef’s Restaurant War Pitches Can Teach Us About Brand Positioning

What Top Chef’s Restaurant War Pitches Can Teach Us About Brand Positioning

by Clay Ostrom | Last Updated: Sep 2, 2020 | Brand Strategy, Marketing, Messaging, Positioning, Positioning Insights

< Back to The Campfire It’s not overstating things to say that the success of your business largely hinges on two aspects of the same concept:The clarity of your positioningYour ability to communicate that positioning to customersThe reason your positioning is so...
5 Quick Questions To Audit And Upgrade Your Key Marketing Messages

5 Quick Questions To Audit And Upgrade Your Key Marketing Messages

by Clay Ostrom | Last Updated: Jun 13, 2020 | Brand Strategy, Marketing, Messaging, Positioning, Strategy, Writing

< Back to The Campfire There’s a reason why writing effective marketing messages is so hard. Within the span of a couple short sentences your messages have to summarize the entire essence of what your brand provides.In our normal lives, we never communicate with...
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