by Clay Ostrom | Sep 23, 2019 | Brand Strategy, Marketing, Psychology
< Back to The Campfire If you ask someone for their ideal qualities in a significant other or friend, a sense of humor is almost always near the top of the list. And there’s a good reason why humor gets a shoutout alongside key traits like honesty and empathy.Humor...
by Clay Ostrom | Sep 17, 2019 | Customers, Marketing, Messaging
< Back to The Campfire When it comes to the marketing messages for your brand, there’s one idea that we come back to more than any other. We write about it, we’ve done a research study about it, and we implement it with our clients. Don’t just describe the...
by Clay Ostrom | Sep 10, 2019 | Brand Strategy, Core Values, Culture, Marketing
< Back to The Campfire “Are you honest, when no one’s looking?”-Smith & Jones, David BermanA brand’s core values don’t have to mean much.For some companies values are a loose set of ideas in the minds of the founders. For others, values are just some generic...
by Clay Ostrom | Aug 19, 2019 | Customers, Marketing, Messaging, Psychology
< Back to The Campfire When it comes to decision making, we love to think of ourselves as thoughtful, rational beings. And in marketing, we extend that same line of thought to our customers. We imagine them carefully assessing and analyzing our offering. Poring...
by Clay Ostrom | Aug 11, 2019 | Brand Strategy, Marketing, Messaging, Positioning, Teardown
< Back to The Campfire This article featured in the October 2019 issue of Foundr Magazine (click to view)With all the noise and smoke in the startup world, a strong brand is critical to capture your audience’s attention. And for a brand to be effective, its...
by Clay Ostrom | Jul 17, 2019 | Brand Strategy, Content Strategy, Experiments, Marketing
< Back to The Campfire When it comes to content channels, our advice has always been the same: Unless you have the time, budget, and resources to commit to a channel the default answer to the question “Should I be on (name a channel / social network)”, is NO. On...
