by Clay Ostrom | Jan 20, 2020 | Brand Strategy, Customers, Marketing, Psychology, UX
< Back to The Campfire When it comes to telling a compelling story about your brand, the images you use to express the value your company provides plays a critical role. Brand imagery provides visual cues to help your customers interpret the usefulness of your...
by Clay Ostrom | Jan 14, 2020 | Brand Strategy, Customers, Marketing, Positioning
< Back to The Campfire One of the hardest parts of working on your brand comes down to understanding a simple question:What is your brand?If you don’t have a clear way to think about your brand, it’s difficult to make meaningful progress building it and improving...
by Clay Ostrom | Dec 2, 2019 | Customers, Marketing, Messaging, Psychology
< Back to The Campfire The purpose of your marketing messages is to describe how your customers’ lives will improve when they engage with your business. It’s an easy concept to articulate, but it contains a key word with a lot of hidden complexity: Improve. That...
by Clay Ostrom | Nov 13, 2019 | Brand Strategy, Marketing, Messaging, Teardown
< Back to The Campfire When developing a brand, it’s not always easy to know what’s working and what isn’t. The goal of your brand is to communicate your company’s unique value to your customers. So, in a broad sense, the effectiveness of your brand can be measured...
by Clay Ostrom | Nov 5, 2019 | Brand Strategy, Customers, Marketing, Messaging, Sales
< Back to The Campfire There’s a strange condition that affects people the second they slip on their marketing hat. Their words become complex. They spit out sentences in odd, stilted fragments. Original thoughts get replaced with clichés, and ideas are drained of...
by Clay Ostrom | Oct 28, 2019 | Brand Strategy, Customers, Entrepreneurship, Leadership, Marketing, Sales
< Back to The Campfire Any time you see a company that’s had a lot of success in a relatively short amount of time there’s a natural curiosity to understand how they did it. What can we learn from their path? And how do their experiences align, or not, with our own...
