by Clay Ostrom | Jun 30, 2020 | Brand Strategy, Customer Research, Customers, Elements of Value, Jobs To Be Done, Marketing, Psychology
< Back to The Campfire The better you are at understanding what your customers want to accomplish in their lives, the better you’ll be at marketing. That understanding allows you to create the bridge between your customers’ needs and your brand’s...
by Clay Ostrom | May 18, 2020 | Brand Strategy, Marketing, Messaging, Positioning
< Back to The Campfire It’s not overstating things to say that the success of your business largely hinges on two aspects of the same concept:The clarity of your positioningYour ability to communicate that positioning to customersThe reason your positioning is so...
by Clay Ostrom | May 4, 2020 | Brand Strategy, Marketing, Messaging, Positioning, Strategy, Writing
< Back to The Campfire There’s a reason why writing effective marketing messages is so hard. Within the span of a couple short sentences your messages have to summarize the entire essence of what your brand provides.In our normal lives, we never communicate with...
by Clay Ostrom | Apr 14, 2020 | Brand Strategy, Core Purpose, Core Values, Customers, Leadership, Marketing
< Back to The Campfire This past month of communicating over video has given everyone a crash course in authenticity. At a time when we’ve never been farther apart physically, video calls have managed to bring us closer together. The days of seeking the perfect...
by Clay Ostrom | Mar 23, 2020 | Brand Strategy, Content Strategy, Data, Leadership, Marketing
< Back to The Campfire The COVID-19 pandemic has created an unprecedented situation where people and businesses across the globe are talking in real-time about facing this singular threat. This battle has tested, and will continue to test, our ability to work as a...
by Clay Ostrom | Mar 2, 2020 | Brand Strategy, Data, Data-Driven Branding, Home Page Featured, Marketing, Storytelling
< Back to The Campfire This article was featured in the May 2020 issue of Foundr Magazine (click to view the piece) Our ability to communicate through storytelling played a crucial role in our evolution as humans. Stories allow us to build belief around ideas even...
