by Clay Ostrom | Last Updated: Feb 23, 2020 | Brand Strategy, Customers, Marketing, Messaging, Sales, Tone Of Voice Insights
< Back to The Campfire There’s a strange condition that affects people the second they slip on their marketing hat. Their words become complex. They spit out sentences in odd, stilted fragments. Original thoughts get replaced with clichés, and ideas are drained of...
by Clay Ostrom | Last Updated: Feb 23, 2020 | Brand Leadership, Brand Strategy, Customers, Entrepreneurship, Leadership, Marketing, Sales
< Back to The Campfire Any time you see a company that’s had a lot of success in a relatively short amount of time there’s a natural curiosity to understand how they did it. What can we learn from their path? And how do their experiences align, or not, with our own...
by Clay Ostrom | Last Updated: Feb 23, 2020 | Content Strategy Insights, Marketing, Positioning, Sales
< Back to The Campfire The barrier to entry for putting up digital ads now is almost nonexistent. You can throw together an ad on any social network or search engine in minutes. This is a huge shift for lots of businesses. It opens up a marketing channel they...
by Clay Ostrom | Last Updated: Feb 23, 2020 | Customer Insights, Customers, Marketing, Messaging, Positioning, Sales
< Back to The Campfire When it comes to messaging, the biggest mistake companies make is to focus too much on themselves. On an intuitive level, it’s easy to think your messaging should answer one simple question. “What we do” If you can provide a clear answer to...
by Clay Ostrom | Last Updated: Jul 18, 2020 | Customers, Leadership, Psychology, Sales
< Back to The Campfire In the world of programming, there are lots of rules to highlight how bad developers are at estimating the time it will take to finish a project.It’s so difficult to estimate time accurately, that the rules are even sarcastic about it.The...
by Clay Ostrom | Last Updated: Jul 18, 2020 | Brand Strategy, Competition, Customers, Marketing, Positioning, Psychology, Sales, Strategy
< Back to The Campfire To be effective at attracting and converting customers for your business, it’s important to understand how they think about the price of your offering.There are lots of factors around price that influence a customer’s decision to make a...
