by Clay Ostrom | Last Updated: Sep 4, 2022 | Brand Strategy, Customers, Demand Generation, Marketing, Positioning, Sales
< Back to The Campfire In today’s wildly competitive landscape, there’s nothing better than a customer who arrives at your brand’s front door ready to buy. They’re aware of their challenges, they understand their options, and they’ve come specifically for your...
by Clay Ostrom | Last Updated: Jan 12, 2022 | Brand Strategy, Home Page Featured, Marketing, Sales, Strategy
< Back to The Campfire Branding and marketing work is a living, breathing process. As long as your business continues to grow, your brand needs to evolve, too. But just because there’s no ultimate peak to reach or finish line to cross with that work doesn’t mean...
by Clay Ostrom | Last Updated: Aug 7, 2022 | Brand Strategy, Customers, Marketing, Messaging, Sales, Tone Of Voice Insights
< Back to The Campfire There’s a strange condition that affects people the second they slip on their marketing hat. Their words become complex. They spit out sentences in odd, stilted fragments. Original thoughts get replaced with clichés, and ideas are drained of...
by Clay Ostrom | Last Updated: Feb 23, 2020 | Brand Leadership, Brand Strategy, Customers, Entrepreneurship, Leadership, Marketing, Sales
< Back to The Campfire Any time you see a company that’s had a lot of success in a relatively short amount of time there’s a natural curiosity to understand how they did it. What can we learn from their path? And how do their experiences align, or not, with our own...
by Clay Ostrom | Last Updated: Feb 23, 2020 | Content Strategy Insights, Marketing, Positioning, Sales
< Back to The Campfire The barrier to entry for putting up digital ads now is almost nonexistent. You can throw together an ad on any social network or search engine in minutes. This is a huge shift for lots of businesses. It opens up a marketing channel they...
by Clay Ostrom | Last Updated: Mar 26, 2022 | Customer Insights, Customers, Marketing, Messaging, Positioning, Sales
< Back to The Campfire When it comes to messaging, the biggest mistake companies make is to focus too much on themselves. On an intuitive level, it’s easy to think your messaging should answer one simple question. “What we do” If you can provide a clear answer to...
