by Clay Ostrom | Apr 10, 2019 | Customers, Marketing, Messaging, Positioning, Sales
< Back to The Campfire When it comes to messaging, the biggest mistake companies make is to focus too much on themselves. On an intuitive level, it’s easy to think your messaging should answer one simple question.“What we do”If you can provide a clear answer to...
by Clay Ostrom | Jan 30, 2019 | Customers, Psychology, Sales
< Back to The Campfire In the world of programming, there are lots of rules to highlight how bad developers are at estimating the time it will take to finish a project. It’s so difficult to estimate time accurately, that the rules are even sarcastic about it. The...
