by Clay Ostrom | May 15, 2019 | Branding, Elements of Value, Positioning
< Back to The Campfire One of the biggest traps in business is the idea that you need to be excellent at everything. It’s fueled by a fear that our customers will only engage with us if we satisfy all their needs at a high level.The truth though is that to create a...
by Clay Ostrom | Apr 25, 2019 | Branding, Marketing, Strategy
< Back to The Campfire (Header image via Game of Thrones Meets Seinfeld)Tone of voice is a critical component of your brand. Your tone impacts every piece of communication you have with your customers. If it’s inconsistent or misaligned with your customers’...
by Clay Ostrom | Apr 17, 2019 | Branding, Positioning, Productivity, Strategy
< Back to The Campfire Even if you’re not an astrophysicist you still probably know at least one thing about black holes. There’s just something mysterious and even a little frightening about an object with a gravitational pull so strong that nothing can escape it....
by Clay Ostrom | Apr 4, 2019 | Branding, Customers, Marketing, Positioning
< Back to The Campfire My family and I went to the beach recently. We have a 10-year-old son, and he invited one of his friends to come with us.It might sound odd, but a favorite beach activity for my son and I is to dig giant holes in the sand. He likes to jump...
by Clay Ostrom | Mar 28, 2019 | Branding, Customers, Elements of Value, Strategy, Videos
< Back to The Campfire Full TranscriptionHow well do you understand the different reasons why customers use your business? And how do you know where to invest more time and energy to improve loyalty and connect with more people? Today we’re going to talk...
by Clay Ostrom | Mar 21, 2019 | Branding, Customers, Strategy
< Back to The Campfire There are a lot of words and concepts that come to mind when we think about “Brand”. A promise Your reputation An experience A mental shortcut No matter how you choose to describe it though, these ideas all hinge on one common element: your...
