by Clay Ostrom | Last Updated: Apr 12, 2021 | Brand Strategy, Marketing, Messaging, Psychology, Strategy, Writing
< Back to The Campfire At Map & Fire, we define a brand as a relationship between your company and your customers. The challenge is that a relationship is an abstract concept. This makes creating an authentic voice for a brand a tricky thing to wrap your head...
by Clay Ostrom | Last Updated: Mar 29, 2021 | Brand Strategy, Competition, Marketing, Messaging, Positioning, Psychology, Visual Identity
< Back to The Campfire A lifetime of getting hammered by thousands of ads a day, has turned us all into shockingly efficient judges of brand quality. I saw this superpower in action recently after buying a bottle of Acid League salad dressing. I showed the...
by Clay Ostrom | Last Updated: Feb 1, 2021 | Brand Strategy, Marketing, Teardown, Visual Identity
< Back to The Campfire A logo provides a simple, memorable reflection of your brand’s value. So, as a brand evolves, it’s natural that the visual representation of the brand should evolve alongside it. In a brand’s early days, you have a very limited view on what...
by Clay Ostrom | Last Updated: Feb 7, 2021 | Brand Strategy, Customer Research, Data, Elements of Value, Home Page Featured, Jobs To Be Done, Positioning
< Back to The Campfire Implementing a strong brand strategy in a company creates growth on multiple timelines. Some growth gets realized over the long term. It comes as a result of the big picture clarity and alignment of the team, and embedding the values and...
by Clay Ostrom | Last Updated: Jan 31, 2021 | Brand Strategy, Core Purpose, Positioning, Visual Identity
< Back to The Campfire Whether you’re a first-time founder or a serial entrepreneur, defining something as multifaceted as your brand is bound to lead to questions. And while there are plenty of resources out there, the challenge is often understanding how those...
by Clay Ostrom | Last Updated: Mar 23, 2021 | Brand Strategy, Building Your Brand, Content Strategy, Core Values, Marketing, Messaging
< Back to The Campfire This article was featured in the February 2021 issue of Foundr Magazine(click to view the piece) When your brand is young and growing, it’s easy to feel limited by what you don’t have — budget, people, resources. Instead, by leaning into the...
