by Clay Ostrom | Jul 8, 2019 | Branding, Marketing, Positioning, Strategy
< Back to The Campfire (All logo images via Branded In Memory from Signs.com)The phrase “your brand is not your logo” has been around for years. It’s a simple idea that helps shake a common misconception. It pushes people to expand their understanding of what a...
by Clay Ostrom | Jul 2, 2019 | Branding, Core Purpose, Leadership, Strategy
< Back to The Campfire Developing strategic statements and summaries for the direction of your brand is an essential process for every business. It provides tools to align your team, build trust with your customers, and articulate your brand’s direction in a...
by Clay Ostrom | Jun 27, 2019 | Branding, Marketing, Positioning, Strategy
< Back to The Campfire Evaluating the health of your brand can be a tricky thing. To start, you have to define the role brand plays for your business. Your brand is a relationship between your business and your customers. The two halves of that relationship are:...
by Clay Ostrom | Jun 9, 2019 | Branding, Leadership, Positioning, Strategy
< Back to The Campfire Infographic Click here to download a PDF of the infographic Infographic Data Source – The Predictive Index’s study on CEOs. See the full study here and here. Infographic Content Overview Leading a company is incredibly complex. From the...
by Clay Ostrom | Jun 5, 2019 | Branding, Positioning, Strategy
< Back to The Campfire For your brand to establish a unique position and rise above the noise, your strategy needs to embrace trade-offs. Trade-offs mean that you’ve crafted a position that targets a specific type of customer and serves them in a specific way. And...
by Clay Ostrom | May 15, 2019 | Branding, Elements of Value, Positioning
< Back to The Campfire One of the biggest traps in business is the idea that you need to be excellent at everything. It’s fueled by a fear that our customers will only engage with us if we satisfy all their needs at a high level.The truth though is that to create a...
