by Clay Ostrom | Last Updated: Jan 14, 2023 | Brand Strategy, Customers, Home Page Featured, Marketing, Messaging, Strategy
< Back to The Campfire There’s a well discussed idea in branding that key messages should focus on the customer benefits of an offering rather than its features. In other words, the lead message centers on the value the customer receives. The logic here is that...
by Clay Ostrom | Last Updated: Jan 14, 2023 | Brand Strategy, Competition, Customer Research, Customers, Data, Psychology
< Back to The Campfire This article was featured in the December 2022 issue of Foundr Magazine(click to view the piece) When we see a strong, memorable brand out in the wild, all we see is the finished product. We have the luxury of consuming the messaging,...
by Clay Ostrom | Last Updated: Feb 4, 2023 | Brand Strategy, Customers, Demand Generation, Marketing, Positioning, Sales
< Back to The Campfire This article was featured in the November 2022 issue of Foundr Magazine(click to view the piece) In today’s wildly competitive landscape, there’s nothing better than a customer who arrives at your brand’s front door ready to buy....
by Clay Ostrom | Last Updated: Feb 21, 2022 | Brand Strategy, Customers, Elements of Value, Positioning
< Back to The Campfire Every brand’s goal is to build strong, loyal customer relationships. All the brand strategy and marketing work we do really focuses on that one thing – align our products and services with the outcomes our audience seeks in their lives. The...
by Clay Ostrom | Last Updated: Feb 4, 2023 | Brand Strategy, Customer Research, Data, Messaging
< Back to The Campfire It’s hard to evolve and improve your brand strategy without good data. Some data connects to your customers – understanding their needs, motivations, and preferences. And other data comes from assessing the competitive landscape – identifying...
by Clay Ostrom | Last Updated: Feb 4, 2023 | Brand Strategy, Customers, Positioning, Strategy
< Back to The Campfire To grow a brand, you need a deep understanding of the needs you satisfy for your customers. Brand extension sparks that growth by exploring the value a business provides and how it can meet customer needs in a new way. We all use brand...
