by Clay Ostrom | Last Updated: May 22, 2022 | Brand Strategy, Customers, Demand Generation, Home Page Featured, Marketing, Positioning, Sales
< Back to The Campfire In today’s wildly competitive landscape, there’s nothing better than a customer who arrives at your brand’s front door ready to buy. They’re aware of their challenges, they understand their options, and they’ve come specifically for your...
by Clay Ostrom | Last Updated: Feb 21, 2022 | Brand Strategy, Customers, Elements of Value, Positioning
< Back to The Campfire Every brand’s goal is to build strong, loyal customer relationships. All the brand strategy and marketing work we do really focuses on that one thing – align our products and services with the outcomes our audience seeks in their lives. The...
by Clay Ostrom | Last Updated: Jan 30, 2022 | Brand Strategy, Customer Research, Data, Messaging
< Back to The Campfire It’s hard to evolve and improve your brand strategy without good data. Some data connects to your customers – understanding their needs, motivations, and preferences. And other data comes from assessing the competitive landscape – identifying...
by Clay Ostrom | Last Updated: Dec 6, 2021 | Brand Strategy, Customers, Positioning, Strategy
< Back to The Campfire To grow a brand, you need a deep understanding of the needs you satisfy for your customers. Brand extension sparks that growth by exploring the value a business provides and how it can meet customer needs in a new way. We all use brand...
by Clay Ostrom | Last Updated: Mar 26, 2022 | Brand Strategy, Core Values
< Back to The Campfire Of all the pieces that make up a brand’s big picture strategy, Core Values have the biggest impact on day-to-day operations. As shown in our framework below, Purpose, Vision, and Mission define and guide a brand’s path forward on...
by Clay Ostrom | Last Updated: Aug 18, 2021 | Brand Strategy, Competition, Positioning, Psychology, Strategy
< Back to The Campfire When it comes to taking risks, we’re wired to believe in the saying “there’s safety in numbers”. In other words, if we’re surrounded by others doing the same thing, literally or figuratively, we believe nothing bad is likely to happen to us....
