by Clay Ostrom | Last Updated: Aug 18, 2021 | Brand Strategy, Competition, Positioning, Psychology, Strategy
< Back to The Campfire When it comes to taking risks, we’re wired to believe in the saying “there’s safety in numbers”. In other words, if we’re surrounded by others doing the same thing, literally or figuratively, we believe nothing bad is likely to happen to us....
by Clay Ostrom | Last Updated: Jul 11, 2021 | Brand Strategy, Marketing, Sales, Strategy
< Back to The Campfire Branding and marketing work is a living, breathing process. As long as your business continues to grow, your brand needs to evolve, too. But just because there’s no ultimate peak to reach or finish line to cross with that work doesn’t mean...
by Clay Ostrom | Last Updated: Jul 11, 2021 | Brand Strategy, Core Values, Customers, Marketing, Strategy
< Back to The Campfire While most of us can relate to what it’s like to fall in love with another person, we may not be great at articulating the process of it. It’s more of a feeling or an experience. But even if we can’t always put our finger on how it happens,...
by Clay Ostrom | Last Updated: Jun 7, 2021 | Brand Strategy, Customers, Messaging, Positioning, Visual Identity
< Back to The Campfire In order to grow, every brand has to evolve over time. The triggers for that evolution come from internal changes to your business as well as external changes in the world around you. The challenge comes from deciding how much your brand...
by Clay Ostrom | Last Updated: Apr 12, 2021 | Brand Strategy, Marketing, Messaging, Psychology, Strategy, Writing
< Back to The Campfire At Map & Fire, we define a brand as a relationship between your company and your customers. The challenge is that a relationship is an abstract concept. This makes creating an authentic voice for a brand a tricky thing to wrap your head...
by Clay Ostrom | Last Updated: Mar 29, 2021 | Brand Strategy, Competition, Marketing, Messaging, Positioning, Psychology, Visual Identity
< Back to The Campfire A lifetime of getting hammered by thousands of ads a day, has turned us all into shockingly efficient judges of brand quality. I saw this superpower in action recently after buying a bottle of Acid League salad dressing. I showed the...
