by Clay Ostrom | Nov 5, 2019 | Brand Strategy, Customers, Marketing, Messaging, Sales
< Back to The Campfire There’s a strange condition that affects people the second they slip on their marketing hat. Their words become complex. They spit out sentences in odd, stilted fragments. Original thoughts get replaced with clichés, and ideas are drained of...
by Clay Ostrom | Oct 28, 2019 | Brand Strategy, Customers, Entrepreneurship, Leadership, Marketing, Sales
< Back to The Campfire Any time you see a company that’s had a lot of success in a relatively short amount of time there’s a natural curiosity to understand how they did it. What can we learn from their path? And how do their experiences align, or not, with our own...
by Clay Ostrom | Oct 15, 2019 | Brand Strategy, Messaging
< Back to The Campfire Creativity centers around the use of our imagination. It’s associated with freedom of thought and expression. At times creativity feels like it comes from a magical, almost undefinable space inside of us. The challenge comes when you need to...
by Clay Ostrom | Oct 1, 2019 | Brand Strategy, Culture, Leadership
< Back to The Campfire There are lots of reasons why remote work continues to spike in popularity. It increases access to talent. It decreases the need for expensive office space. And the evolution of technology makes it way easier to collaborate even when folks...
by Clay Ostrom | Sep 23, 2019 | Brand Strategy, Marketing, Psychology
< Back to The Campfire If you ask someone for their ideal qualities in a significant other or friend, a sense of humor is almost always near the top of the list. And there’s a good reason why humor gets a shoutout alongside key traits like honesty and empathy.Humor...
by Clay Ostrom | Sep 10, 2019 | Brand Strategy, Core Values, Culture, Marketing
< Back to The Campfire “Are you honest, when no one’s looking?”-Smith & Jones, David BermanA brand’s core values don’t have to mean much.For some companies values are a loose set of ideas in the minds of the founders. For others, values are just some generic...
