by Clay Ostrom | Last Updated: Jan 18, 2021 | Brand Strategy, Customer Research, Data, Elements of Value, Jobs To Be Done, Positioning
< Back to The Campfire Implementing a strong brand strategy in a company creates growth on multiple timelines. Some growth gets realized over the long term. It comes as a result of the big picture clarity and alignment of the team, and embedding the values and...
by Clay Ostrom | Last Updated: Dec 2, 2020 | Brand Strategy, Core Purpose, Positioning
< Back to The Campfire Whether you’re a first-time founder or a serial entrepreneur, defining something as multifaceted as your brand is bound to lead to questions. And while there are plenty of resources out there, the challenge is often understanding how those...
by Clay Ostrom | Last Updated: Sep 1, 2020 | Brand Strategy, Content Strategy, Core Values, Marketing, Messaging
< Back to The Campfire When your brand is young and growing, it’s easy to feel limited by what you don’t have — budget, people, resources. Instead, by leaning into the assets you do have, you can tell an authentic story and build trust with customers all without a...
by Clay Ostrom | Last Updated: Jan 11, 2021 | Brand Strategy, Marketing, Messaging, Positioning, Startups, Website
< Back to The Campfire When developing a brand it’s easy to find yourself trapped in a mental bubble. You live and breathe your business every day, and as a result tend to lose perspective on the work. This can lead to writer’s block for your messaging, designer’s...
by Clay Ostrom | Last Updated: Jul 20, 2020 | Brand Strategy, Customers, Elements of Value, Jobs To Be Done, Positioning
< Back to The Campfire One of the most important, and most often missed, aspects of creating an effective, memorable brand is a sharp point of view. Your point of view tells your audience a compelling story about how you’re unique and why they should engage with...
by Clay Ostrom | Last Updated: Jun 30, 2020 | Brand Strategy, Customer Research, Customers, Elements of Value, Jobs To Be Done, Marketing, Psychology
< Back to The Campfire The better you are at understanding what your customers want to accomplish in their lives, the better you’ll be at marketing. That understanding allows you to create the bridge between your customers’ needs and your brand’s...
