by mapfire | Jan 9, 2019 | Branding, Content Strategy, Psychology
< Back to The Campfire One of the hardest parts of creating content for a business is developing a consistent style. Consistency in this case means two things: Ensuring the actual content is consistent from piece to piece, and channel to channel. Embodying a style...
by Clay Ostrom | Feb 13, 2018 | Branding, Entrepreneurship, Marketing, Psychology, Startups, Strategy
< Back to The Campfire Why it’s critical to understand who your business is competing against. Over the past year, I’ve had the opportunity to provide mentorship to college students at USC through the school’s entrepreneurship program. As I work with these students...
by Clay Ostrom | Nov 20, 2017 | Branding, Marketing, Messaging, Psychology, Strategy
< Back to The Campfire At this point, we’ve been fully saturated with content about the latest batch of phones. We’ve seen the presentations, read the articles, watched the videos, and listened to the podcasts. The product features have been dissected and folks...
by Clay Ostrom | Aug 25, 2017 | Branding, Jobs To Be Done, Marketing, Strategy
< Back to The Campfire I discovered Sudden Coffee on a recent episode of the podcast, The Pitch. The Pitch podcast is a lot like Shark Tank where entrepreneurs pitch their businesses to VCs in search of investment. In this episode, the founders of Sudden...
by Clay Ostrom | May 4, 2017 | Branding, Culture, Entrepreneurship, Strategy
< Back to The Campfire In the process of running or working on a business we spend countless hours dissecting the “what” and “how” of our efforts. What amazing product or service are we going to build? How will we do it? What do our customers want? How do they...
by Clay Ostrom | Mar 14, 2017 | Branding, Marketing, Strategy, Writing
< Back to The Campfire A key part of building trust with your brand’s audience is using a clear, consistent tone of voice with everything you write. Whether it’s a website headline, newsletter, article, social post, or error message, they all need to sound like...
