by Clay Ostrom | Last Updated: Sep 1, 2020 | Brand Strategy, Content Strategy, Core Values, Marketing, Messaging
< Back to The Campfire When your brand is young and growing, it’s easy to feel limited by what you don’t have — budget, people, resources. Instead, by leaning into the assets you do have, you can tell an authentic story and build trust with customers all without a...
by Clay Ostrom | Last Updated: Aug 3, 2020 | Brand Strategy, Content Strategy, COVID-19, Data, Leadership
< Back to The Campfire Over a month has passed since the United States went into lockdown as a result of COVID-19. The impact it’s had on our personal and professional lives has been massive. And it’s forced every business to face some big questions on how they’ll...
by Clay Ostrom | Last Updated: Jul 18, 2020 | Brand Strategy, Content Strategy, COVID-19, Data, Leadership, Marketing
< Back to The Campfire The COVID-19 pandemic has created an unprecedented situation where people and businesses across the globe are talking in real-time about facing this singular threat. This battle has tested, and will continue to test, our ability to work as a...
by Clay Ostrom | Last Updated: Feb 23, 2020 | Brand Strategy, Content Strategy, Experiments, Marketing
< Back to The Campfire When it comes to content channels, our advice has always been the same: Unless you have the time, budget, and resources to commit to a channel the default answer to the question “Should I be on (name a channel / social network)”, is NO. On...
by Clay Ostrom | Last Updated: Nov 16, 2020 | Brand Strategy, Content Strategy, Content Strategy Insights, Home Page Featured, Psychology
< Back to The Campfire One of the hardest parts of creating content for a business is developing a consistent style. Consistency in this case means two things: Ensuring the actual content is consistent from piece to piece, and channel to channel.Embodying a style...
by Clay Ostrom | Last Updated: Apr 5, 2019 | Content Strategy, Entrepreneurship, Psychology, Startups
< Back to The Campfire If I told you that “nobody cares” about your business how would you react? What’s the feeling you get in your gut when you hear that?When we hear “nobody cares” we’re inclined to first interpret it as a reflection on ourselves:My idea is...
