by Clay Ostrom | Jul 17, 2019 | Brand Strategy, Content Strategy, Experiments, Marketing
< Back to The Campfire When it comes to content channels, our advice has always been the same: Unless you have the time, budget, and resources to commit to a channel the default answer to the question “Should I be on (name a channel / social network)”, is NO. On...
by Clay Ostrom | Jan 9, 2019 | Brand Strategy, Content Strategy, Psychology
< Back to The Campfire One of the hardest parts of creating content for a business is developing a consistent style. Consistency in this case means two things: Ensuring the actual content is consistent from piece to piece, and channel to channel. Embodying a style...
by Clay Ostrom | Mar 13, 2018 | Content Strategy, Entrepreneurship, Psychology, Startups
< Back to The Campfire If I told you that “nobody cares” about your business how would you react? What’s the feeling you get in your gut when you hear that?When we hear “nobody cares” we’re inclined to first interpret it as a reflection on ourselves:My idea is...
