Create a brand with fuel that keeps burning.

Your brand needs more than a spark of design. Our proven, process-driven approach helps you burn bright today and sustain heat as you grow.

Some of the folks we’ve helped

A Well-Crafted Brand Can Be Spotted From Miles Away

Cut through the competitive smoke and draw your customers in.

Positioning Is Powerful

It’s obvious how your business fits into your customer’s life.

Offerings Are On-Point

You serve your customer’s functional, emotional, and aspirational needs.

Messaging Is Meaningful

You have the right words to attract, engage, and convert more customers.

Your Vision Is Vibrant

Your team makes decisions based on shared knowledge and goals.

Process-Driven Brand Consulting Services

A proven method to build your brand’s fire and tools to make it last.
(Research shows most business leaders get help developing their brand’s strategy.)

The Brand Guidebook

Through a concentrated, hands-on, process we’ll transform your best business thinking into an actionable, shareable, growth-oriented guide.

Brand and Marketing Audits

Find issues holding you back and opportunities you’ve overlooked within your website or product.

Ads, Market Research, & Testing

Insights and data on what your customers want through surveys, targeted ads, and landing pages.

Our Marketing Messages App and Brand Worksheets

Digital tools to start kindling your brand’s fire on your own.


Our digital product, StratPack, helps you brainstorm new marketing messages and then refine them using cutting edge AI and best practice guides. Get started for free right away.

Free Brand & Marketing Worksheets

Get immediate access to a set of 7 worksheets that walk you through our brand strategy process step-by-step. Vision, Customers, Brand Archetypes, Tone of Voice, Messaging, and much more!

Kind Words From Our Clients

“Map & Fire was a crucial partner in our journey through a branding exercise that allowed us to simplify our messaging. The Brand Guidebook process allowed us to clarify our value proposition and remove numerous roadblocks that existed with getting our entire team on the same page. They’re wonderful people to work with, and do a phenomenal job juggling all the personalities and opinions that exist inside of an organization.”

Evan Godwin
Head of Marketing, Bid Ops

“After seven years, our company was in need of a brand refresh. Map & Fire took us through a well devised step-by-step process that enabled us to reposition our company within the marketplace. Their insights throughout the project were invaluable and their level of commitment was something we have rarely experienced with external agencies. I cannot recommend Map & Fire highly enough.”

Kenny Dunn
Founder, CEO, Eating Europe

“We needed a new brand strategy and were immediately blown away by the level of research and insight Map & Fire brought to the table. They are incredibly thorough and skilled in the space at a level I haven’t found at the smallest or largest agencies out there. They are now my go to shop.”

Kendra Campbell-Milburn
VP, Customer Engagement, UPtv

“Map & Fire helped my company find the focus that it’s been missing for years. Our messaging makes more sense, the new onboarding process is simpler, and we’re finally targeting customers that are more likely to stick with our product. If you’re looking for technical, thoughtful, brand and marketing expertise, Map & Fire is among the best.”

Louis DeMenthon
Founder, CEO, Eat This Much

“Every time I speak with Map & Fire, I gain clarity and confidence. They have the unique ability of being able to see both the forest and the trees. In working on high level strategy, Map & Fire helped me find a clear path to move my business forward and iron out details blocking our progress.”

Kim Cavallo
Founder, CEO, Lilspace

“Map & Fire gave us actionable ideas to guide our thinking and solidify our brand. We now have a beautiful website with clear messaging around a complex topic: intellectual property in the new economy. We couldn’t be happier!”

Mayra Lomberao
Director of Strategic Initiatives, The Michelson 20MM Foundation

“I am consistently amazed at the level of value Map & Fire delivers to our creative process. Every conversation seems to inspire new ideas that refine our content, brand, and messaging in subtle, yet sophisticated ways.”

Jeff Delaney
Founder, Google Dev Expert,

“Throughout an intensive content audit and digital overhaul, Map & Fire offered inexhaustible insight and consistent follow through. Their equanimity, good humor, and clarity—all of which rested on an extremely solid foundation of expertise—was invaluable during a pivotal period.”

Lauren Daisley
Director of Communications, Boscobel House and Gardens

“Map & Fire is my go-to resource for consumer-driven strategy that gets results. They’ve built a seamless process to hack a deep and thorough understanding of your ideal customer. The strategy and tactics he develops always follow this customer first approach. The way it should be done!”

Justin Thomas
Founder, Owner, JourneyEngine

“Map & Fire guides you step-by-step to help organize your fuzzy thoughts in a very structured way. They provide an effective methodology to make communication with prospective clients clear and compelling.”

Pilar Zárate
Founder, CEO, Vincle

“Map & Fire helped us spin off a new company, refocused our core mission, and became our goto source for guidance on both strategy and digital marketing. Constantly coming up with fresh ideas, and fearless in challenging conventional thinking, we now think of Map & Fire as a valuable extension of our team.”

Stu Pollard
Founder, CEO, Lunacy Productions

“Map & Fire’s expert guidance, insightful recommendations and customized strategies allowed me to fine-tune my vision, clarify my brand, and ultimately build my target audience.”

Lori LoCicero
Founder, Life Revised

“The fact that they actually care and are invested in what we’re doing. That’s my favorite thing. Otherwise we could work with anybody.”

Nick Clark
Founder, CEO, APRL

Our Brand and Marketing Content Has Been Featured In:

Make Sense Of Your Purpose, Vision, Mission, and Values

Developing strategic statements for the direction of your brand is an essential process for every business.

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How To Create Clear, Consistent Content With Brand Archetypes

One of the hardest parts of creating content for a business is developing a consistent style.

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Two Exercises That Will Strengthen Your Brand’s Tone of Voice

Build trust with your brand’s audience by using a clear, consistent tone of voice.

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