Finally, a clear guide to grow your brand
Our unique blend of brand strategy, positioning, and research elevates your team’s confidence and fuels business growth.

Top Branding and Research Agency


Your brand needs more than creative design to thrive.
Standing out in today’s hyper-competitive landscape starts with a solid brand blueprint that your team can use and rally around.
Our approach combines brand strategy, consumer research, and proprietary market data to uncover what your customers need, how they think, and why they buy, so you can communicate your unique value in a way that matches what they value.
The Impact We’ve Had With Our Clients
Some Of The Brands Who Trust Us


Meet the founder
Hi, I’m Clay Ostrom
I have over 15 years of experience in branding, marketing, and strategy. I contribute to Foundr Magazine, have taught brand strategy lectures at UCLA, and have worked in the past with companies like Google, Sony, and Universal Pictures.
As a 3x founder, I’m incredibly passionate about working with entrepreneurs and business leaders to help them get the most out of their work and help them succeed. Reach out to learn how we can collaborate.
I Provide Mentorship For:

My content has been published in:

Meet the founder
Hi, I’m Clay Ostrom
I have over 15 years of experience in branding, marketing, and strategy. I contribute to Foundr Magazine, have taught brand strategy lectures at UCLA, and have worked in the past with companies like Google, Sony, and Universal Pictures.
As a 3x founder, I’m incredibly passionate about working with entrepreneurs and business leaders to help them get the most out of their work and help them succeed. Reach out to learn how we can collaborate.
I Provide Mentorship For:

My content has been published in:


Branding & Marketing Workbook
Get immediate access to our 10 page workbook to help you define your Core Purpose, Vision, and Core Values, along with resources for Brand Archetypes, Tone of Voice, Messaging, and more!

Free Branding Field Guide
Guides, examples, exercises, definitions, and templates to help you improve your brand and marketing to grow your business.
Our Branding and Marketing Content Has Been Featured In:


How To Start Your Demand Generation Marketing Using Brand Positioning
A simple 3 step guide on how to start demand generation marketing by leveraging your brand positioning.
Map & Fire Named A Top Branding Agency In Los Angeles And California In 2021 By Clutch
Map & Fire was named one of the best branding and strategy agencies in both Los Angeles and California in 2021 by Clutch.
How To Use Brand Archetypes To Create An Authentic Voice That Customers Trust
By thinking of your brand as a character it makes it much easier to communicate in a clear, authentic voice that your customers will engage with and trust.