Build a brand that gets inside 🧠 your customer’s head

We use a unique mix of research and strategy to deeply connect your brand with how customers think, feel, and buy.

Top Branding and Customer Research Agency in Los Angeles via Clutch

Map & Fire Top Branding Agency in Los Angeles Award

If you believe great brands deeply understand their customers, you’ll love how we work.

The volume of competitive noise is intense. To make sure customers see and remember your brand, you have to know what drives them to buy and how your brand can uniquely help them. 

We’re the perfect fit if you.. 

  • are a founder or marketing leader
  • have a B2C product or B2B tech business
  • believe that research is a key to drive growth
  • want to own a unique position in your market  
Brand strategy services

Brand Strategy

Big Picture, Positioning, Messaging

Explore Brand Strategy

Customer research services

Customer Research

Interviews, Surveys, Market Studies

Explore Customer Research

Copywriting, design, naming services

Copy, Design, Naming

Copywriting, Logos, Packaging, Naming

Explore Creative Services

Emory University
Zengig
Eat This Much
Eleviant
“It was important to us that we bring in outside expertise to help us shape our new program offering differently and more imaginatively. We quickly landed on Map & Fire as the ideal partner for us. “

Nicola Barrett

Chief Corporate Learning Officer, Emory Executive Education at the Goizueta Business School
“We had an incredible experience with the team at Map and Fire. From the initial project kick-off call, it was clear that we were headed to a place we could never achieve on our own. “

Pete Newsome

Founder, Zengig
Interlaced
Microfiber Wholesale
Little Saps
Hi–Lo

Meet the founder

Hi, I’m Clay Ostrom

I have over 15 years of experience in branding, marketing, and strategy. I contribute to Foundr Magazine, have taught brand strategy lectures at UCLA, and have worked in the past with companies like Google, Sony, and Universal Pictures.

As a 3x founder, I’m incredibly passionate about working with entrepreneurs and business leaders to help them get the most out of their work and help them succeed. Reach out to learn how we can collaborate.

I Provide Mentorship For:

Meet the founder

Hi, I’m Clay Ostrom

I have over 15 years of experience in branding, marketing, and strategy. I contribute to Foundr Magazine, have taught brand strategy lectures at UCLA, and have worked in the past with companies like Google, Sony, and Universal Pictures.

As a 3x founder, I’m incredibly passionate about working with entrepreneurs and business leaders to help them get the most out of their work and help them succeed. Reach out to learn how we can collaborate.

I Provide Mentorship For:

UCLA USC General Assembly

Get Access To Our Workbook And Courses

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See our courses on positioning, messaging, and brand archetypes

On-demand videos, strategy workbooks, and a place to ask questions about creating your brand

Our Latest Thoughts On Branding And Marketing

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Supporting our collective growth
For every new project Map & Fire takes on we donate a portion of our profits to plant 100 trees through the organization
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