Differentiate your brand with research, not guesses
We help you own a unique space in your market with a mix of research, positioning, and messaging – so you can connect with more customers and grow with confidence.
Award-winning, gold-verified brand and research agency via Clutch
It’s never been harder to differentiate – and you won’t break through just by throwing more money at marketing
We make your positioning, messaging, and brand crystal clear so that you understand what drives your customers to buy and can get real ROI on all of your marketing and sales efforts.
If you’re a founder or marketing leader that wants to take the guesswork out of creating an effective strategy and grow your brand with confidence, we’d love to chat.
Customer & Market Research
Interviews, Surveys, Market Studies
Brand Strategy
Positioning, Messaging, Identity
Nicola Barrett
Pete Newsome
More of the brands that trust us…
Meet the founder
Hi, I’m Clay Ostrom
I have over 20 years of experience in branding, research, and strategy. I contribute to Foundr Magazine, have taught brand strategy lectures at UCLA, and have worked in the past with companies like Google, Sony, and Universal Pictures.
As a 3x founder, I’m incredibly passionate about working with entrepreneurs and business leaders to help them get the most out of their work and help them succeed. Reach out to learn how we can collaborate.
I Provide Mentorship For:
Meet the founder
Hi, I’m Clay Ostrom
I have over 20 years of experience in branding, research, and strategy. I contribute to Foundr Magazine, have taught brand strategy lectures at UCLA, and have worked in the past with companies like Google, Sony, and Universal Pictures.
As a 3x founder, I’m incredibly passionate about working with entrepreneurs and business leaders to help them get the most out of their work and help them succeed. Reach out to learn how we can collaborate.
I Provide Mentorship For:
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Instantly analyze your brand
Use our new positioning app, SmokeLadder, to see where your B2B brand is strong, weak, and where it can stand out from the competition.
Our Latest Thoughts On Branding And Marketing
How to use differentiation to gain a competitive edge (and survive) in 2025
Differentiation has always been a cornerstone of brand and marketing. But the deeper we go into this new era of tech and AI the more your ability to differentiate becomes a true survival skill.
10 Point Checklist to Clearly Communicate Your Positioning
Use our 10 point diagnostic to ensure your positioning crosses the bridge from strategic-concept to communicated-reality.
The Brand Strategy And Customer Research We Used To Get Our Client 59% More Paid App Conversions
To highlight the immediate benefits of investing in your brand strategy we can look at a recent case study with one of our clients.
One Tree Planted
