Build a brand that gets inside 🧠your customer’s head
We use a unique mix of research and strategy to deeply connect your brand with how customers think, feel, and buy.
If you believe great brands deeply understand their customers, you’ll love how we work.
The volume of competitive noise is intense. To make sure customers see and remember your brand, you have to know what drives them to buy and how your brand can uniquely help them.Â
We’re the perfect fit if you..Â
- are a founder or marketing leader
- have a B2C product or B2B tech business
- believe that research is a key to drive growth
- want to own a unique position in your market Â

Brand Strategy
Big Picture, Positioning, Messaging

Customer Research
Interviews, Surveys, Market Studies

Copy, Design, Naming
Copywriting, Logos, Packaging, Naming

Nicola Barrett
Meet the founder
Hi, I’m Clay Ostrom
I have over 15 years of experience in branding, marketing, and strategy. I contribute to Foundr Magazine, have taught brand strategy lectures at UCLA, and have worked in the past with companies like Google, Sony, and Universal Pictures.
As a 3x founder, I’m incredibly passionate about working with entrepreneurs and business leaders to help them get the most out of their work and help them succeed. Reach out to learn how we can collaborate.
I Provide Mentorship For:

Meet the founder
Hi, I’m Clay Ostrom
I have over 15 years of experience in branding, marketing, and strategy. I contribute to Foundr Magazine, have taught brand strategy lectures at UCLA, and have worked in the past with companies like Google, Sony, and Universal Pictures.
As a 3x founder, I’m incredibly passionate about working with entrepreneurs and business leaders to help them get the most out of their work and help them succeed. Reach out to learn how we can collaborate.
I Provide Mentorship For:

Get Access To Our Workbook And Courses
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See our courses on positioning, messaging, and brand archetypes
On-demand videos, strategy workbooks, and a place to ask questions about creating your brand
Our Latest Thoughts On Branding And Marketing
11 Tips (Plus Graphics) On How To Strengthen Your Brand Positioning Strategy
With a topic as complex and nuanced as your brand positioning strategy we need good visuals to avoid getting lost.
How To Use Brand Archetypes To Create An Authentic Voice That Customers Trust
By thinking of your brand as a character it makes it much easier to communicate in a clear, authentic voice that your customers will engage with and trust.
The Brand Strategy And Customer Research We Used To Get Our Client 59% More Paid App Conversions
To highlight the immediate benefits of investing in your brand strategy we can look at a recent case study with one of our clients.

One Tree Planted