Do customers instantly understand your company’s value?

We help you create a more profitable brand by making it crystal clear how it benefits your customers’ lives.

Some of the folks we’ve helped

Services With An Outside Perspective

We work with Entrepreneurs and Business Leaders to develop a deep understanding of their customers. Together we’ll clarify your brand and marketing, identify new opportunities, and help you achieve more growth.

The Brand Guidebook

The cornerstone for creating a unique, customer-centered brand.

Together We’ll…

  • Clarify your vision, values, and goals
  • Identify your customers’ needs and motivations
  • Create a unique position for your business
  • Craft messaging that speaks to your audience

…So That You Can

  • Align the efforts of you and your team
  • Learn how your business fits in their life
  • Separate your business from the competition
  • Engage and convert more customers

Additional Services:

Brand Audit

Find issues holding you back and opportunities you’ve overlooked within your website or product.

Market Research & Ads

Collect data and insights on what your customers want with surveys, targeted ads, and landing pages.

Products To Help You Create

Accelerate your efforts with best practices and AI tools.


Our digital product, StratPack, helps you brainstorm new marketing messages and then refine them using cutting edge AI and best practice guides. Get started for free right away.

Free Brand & Marketing Worksheets

Get immediate access to a set of 7 worksheets that walk you through our brand strategy process step-by-step. Vision, Customers, Brand Archetypes, Tone of Voice, Messaging, and much more!

Kind Words From Our Clients

“After seven years, our company was in need of a brand refresh. Map & Fire took us through a well devised step-by-step process that enabled us to reposition our company within the marketplace. Their insights throughout the project were invaluable and his level of commitment was something we have rarely experienced with external agencies. I cannot recommend Map & Fire highly enough.”

Kenny Dunn

Founder, CEO, Eating Europe

“Every time I speak with Map & Fire, I gain clarity and confidence. They have the unique ability of being able to see both the forest and the trees. In working on high level strategy, Map & Fire helped me find a clear path to move my business forward and iron out details blocking our progress.”

Kim Cavallo

Founder, CEO, Lilspace

“Map & Fire helped my company find the focus that it’s been missing for years. Our messaging makes more sense, the new onboarding process is simpler, and we’re finally targeting customers that are more likely to stick with our product. If you’re looking for technical, thoughtful, brand and marketing expertise, Map & Fire is among the best.”

Louis DeMenthon

Founder, CEO, Eat This Much

“We needed a new strategy and were immediately blown away by the level of research and insight Map & Fire brought to the table. They are incredibly thorough and skilled in the space at a level I haven’t found at the smallest or largest agencies out there. They are now my go to shop.”

Kendra Campbell-Milburn

VP, Customer Engagement, UPtv

“Map & Fire gave us actionable ideas to guide our thinking and solidify our brand. We now have a beautiful website with clear messaging around a complex topic: intellectual property in the new economy. We couldn’t be happier!”

Mayra Lombera

Director of Strategic Initiatives, The Michelson 20MM Foundation

“Throughout an intensive content audit and digital overhaul, Map & Fire offered inexhaustible insight and consistent follow through. Their equanimity, good humor, and clarity—all of which rested on an extremely solid foundation of expertise—was invaluable during a pivotal period.”

Lauren Daisley

Director of Communications, Boscobel House and Gardens

“I am consistently amazed at the level of value Map & Fire delivers to our creative process. Every conversation seems to inspire new ideas that refine our content, brand, and messaging in subtle, yet sophisticated ways.”

Jeff Delaney

Founder, Google Dev Expert, Angular Firebase

“Map & Fire guides you step-by-step to help organize your fuzzy thoughts in a very structured way. They provide an effective methodology to make communication with prospective clients clear and compelling.”

Pilar Zárate

Founder, CEO, Vincle

“Map & Fire is my go-to resource for consumer-driven strategy that gets results. Clay has built a seamless process to hack a deep and thorough understanding of your ideal customer. The strategy and tactics he develops always follow this customer first approach. The way it should be done!”

Justin Thomas

Founder, Owner, JourneyEngine

“Map & Fire helped us spin off a new company, refocused our core mission, and became our goto source for guidance on both strategy and digital marketing. Constantly coming up with fresh ideas, and fearless in challenging conventional thinking, we now think of Map & Fire as a valuable extension of our team.”

Stu Pollard

Founder, CEO, Lunacy Productions

“Map & Fire’s expert guidance, insightful recommendations and customized strategies allowed me to fine-tune my vision, clarify my brand, and ultimately build my target audience.”

Lori LoCicero

Founder, Life Revised

“The fact that they actually care and are invested in what we’re doing. That’s my favorite thing. Otherwise we could work with anybody.”

Nick Clark

Founder, CEO, APRL

Recent Articles

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A quick visual checklist to spot areas of your strategy that may be in need of some additional work.

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How To Strengthen Your Brand’s Tone of Voice

Build trust with your brand’s audience by using a clear, consistent tone of voice.

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