Create a More Profitable Brand.

Businesses who document their strategy are 4.7X* more likely to be successful than those who don’t. Together we’ll create a clear brand strategy that drives you toward your goals.

Create a More Profitable Brand.

Businesses who document their strategy are 4.7X* more likely to be successful than those who don’t. Together we’ll create a clear brand strategy that drives you toward your goals.

Services To Grow Your Brand

Brand Audit

Find issues holding you back and opportunities you’ve overlooked within your website or product.

Brand Guide

Convert more customers and align your team by crystallizing the most essential elements of your brand.

Brand Validation

Collect invaluable insights on what your customers want with surveys, interviews, and targeted ads.

Products To Help You Create

StratPack

Our digital product, StratPack, is the perfect tool to help you crystallize your value proposition and turn it into marketing messages your customers will love. Get started for free right away.

Free Brand Strategy Worksheets

Get immediate access to a set of 7 worksheets that walk you through our brand strategy process step-by-step. Vision, Customers, Brand Archetypes, Tone of Voice, and much more!

Kind Words From Our Clients

“After seven years, our company was in need of a brand refresh. Clay took us through a well devised step-by-step process that enabled us to reposition our company within the marketplace. Clay’s insights throughout the project were invaluable and his level of commitment was something we have rarely experienced with external agencies. I cannot recommend Map & Fire highly enough.”

Kenny Dunn

Founder, CEO, Eating Europe

“Every time I speak to Clay, I gain clarity and confidence. Clay has the unique ability of being able to see both the forest and the trees. In working on high level strategy, Map & Fire helped me find a clear path to move my business forward and iron out details blocking our progress.”

Kim Cavallo

Founder, CEO, Lilspace

“Clay helped my company find the focus that it’s been missing for years. Our messaging makes more sense, the new onboarding process is simpler, and we’re finally targeting customers that are more likely to stick with our product. If you’re looking for a technical, thoughtful, brand and marketing expert, Clay is among the best.”

Louis DeMenthon

Founder, CEO, Eat This Much

“We needed a new strategy and were immediately blown away by the level of research and insight Map & Fire brought to the table. They are incredibly thorough and skilled in the space at a level I haven’t found at the smallest or largest agencies out there. They are now my go to shop.”

Kendra Campbell-Milburn

VP, Customer Engagement, UPtv

“Map & Fire gave us actionable ideas to guide our thinking and solidify our brand. We now have a beautiful website with clear messaging around a complex topic: intellectual property in the new economy. We couldn’t be happier!”

Mayra Lombera

Director of Strategic Initiatives, The Michelson 20MM Foundation

“Throughout an intensive content audit and digital overhaul, Map & Fire offered inexhaustible insight and consistent follow through. Their equanimity, good humor, and clarity—all of which rested on an extremely solid foundation of expertise—was invaluable during a pivotal period.”

Lauren Daisley

Director of Communications, Boscobel House and Gardens

“Map & Fire helped us spin off a new company, refocused our core mission, and became our goto source for guidance on both strategy and digital marketing. Constantly coming up with fresh ideas, and fearless in challenging conventional thinking, we now think of Map & Fire as a valuable extension of our team.”

Stu Pollard

Founder, CEO, Lunacy Productions

“Map & Fire’s expert guidance, insightful recommendations and customized strategies allowed me to fine-tune my vision, clarify my brand, and ultimately build my target audience.”

Lori LoCicero

Founder, Life Revised

“The fact that they actually care and are invested in what we’re doing. That’s my favorite thing. Otherwise we could work with anybody.”

Nick Clark

Founder, CEO, APRL

About Clay

My perspective as a strategist has been formed through years of building businesses and helping brands grow. I love working with entrepreneurs and passionate business leaders to tackle their biggest challenges.

I Provide Mentorship For:

I’ve Been Published On:

About Clay

My perspective as a strategist has been formed through years of building businesses and helping brands grow. I love working with entrepreneurs and passionate business leaders to tackle their biggest challenges.

I Provide Mentorship For:

I’ve Been Published On:

Recent Articles

Is Your Product Better Than Doing Nothing?

There’s a sneaky competitor out there that steals customers away from every business.

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How To Build A Strong Strategy Bridge For Your Business

A quick visual checklist to spot areas of your strategy that may be in need of some additional work.

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How To Strengthen Your Brand’s Tone of Voice

Build trust with your brand’s audience by using a clear, consistent tone of voice.

Read More

* Statistic on business success related to documented strategy via CoSchedule