Create a brand with fuel that burns bright.
Your brand needs more than a spark of design. Our proven, process-driven approach helps your business be seen today and sustain heat as you grow.
Some of the folks we've helped
A Well-Crafted Brand Can Be Spotted From Miles Away
Cut through the competitive smoke and draw your customers in.
Positioning Is Powerful
It’s obvious how your business fits into your customer’s life.
Offerings Are On-Point
You serve your customer’s functional, emotional, and aspirational needs.
Messaging Is Meaningful
You have the right words to attract, engage, and convert more customers.
Your Vision Is Vibrant
Your team makes decisions based on shared knowledge and goals.
Process-Driven Brand Consulting Services
Lay the foundation of your strategy, implement it, and then keep the fire burning.
(Research shows most business leaders get help developing their brand’s strategy.)
The Brand Guidebook
Through a concentrated, hands-on, process we’ll transform your best business thinking into an actionable, shareable, growth-oriented guide.
Website Strategy & Design
Express your brand strategy through your website with copy that connects and visuals that engage.
Customer Insights & Analysis
Learn what motivates your customers by going straight to the source with surveys and interviews.
Fractional Chief Brand Officer
Get ongoing guidance and support integrating your brand strategy into all aspects of your business.
Our Marketing Messages App and Brand Worksheets
Digital tools to start kindling your brand’s fire on your own.
Our digital product, StratPack, helps you brainstorm new marketing messages and then refine them using cutting edge AI and best practice guides. Get started for free right away.
Free Brand & Marketing Worksheets
Get immediate access to a set of 7 worksheets that walk you through our brand strategy process step-by-step. Vision, Customers, Brand Archetypes, Tone of Voice, Messaging, and much more!
Kind Words From Our Clients
"Map & Fire was a crucial partner in our journey through a branding exercise that allowed us to simplify our messaging. The Brand Guidebook process allowed us to clarify our value proposition and remove numerous roadblocks that existed with getting our entire team on the same page. They're wonderful people to work with, and do a phenomenal job juggling all the personalities and opinions that exist inside of an organization."
Head of Marketing, Bid Ops
"After our very first working session with Map & Fire, we were sure they were a great fit. When we received our final Brand Guidebook, we were especially thrilled with what had been captured. Map & Fire really have a gift for listening and transforming ideas generated through working sessions and creating magic!"
Co-Founder, CMO, Curate Better Days
"After seven years, our company was in need of a brand refresh. Map & Fire took us through a well devised step-by-step process that enabled us to reposition our company within the marketplace. Their insights throughout the project were invaluable and their level of commitment was something we have rarely experienced with external agencies. I cannot recommend Map & Fire highly enough."
Founder, CEO, Eating Europe
"We needed a new brand strategy and were immediately blown away by the level of research and insight Map & Fire brought to the table. They are incredibly thorough and skilled in the space at a level I haven’t found at the smallest or largest agencies out there. They are now my go to shop."
VP, Customer Engagement, UPtv
"Map & Fire helped my company find the focus that it’s been missing for years. Our messaging makes more sense, the new onboarding process is simpler, and we’re finally targeting customers that are more likely to stick with our product. If you’re looking for technical, thoughtful, brand and marketing expertise, Map & Fire is among the best."
Founder, CEO, Eat This Much
"Every time I speak with Map & Fire, I gain clarity and confidence. They have the unique ability of being able to see both the forest and the trees. In working on high level strategy, Map & Fire helped me find a clear path to move my business forward and iron out details blocking our progress."
Founder, CEO, Lilspace
"Map & Fire gave us actionable ideas to guide our thinking and solidify our brand. We now have a beautiful website with clear messaging around a complex topic: intellectual property in the new economy. We couldn’t be happier!"
Director of Strategic Initiatives, The Michelson 20MM Foundation
"I am consistently amazed at the level of value Map & Fire delivers to our creative process. Every conversation seems to inspire new ideas that refine our content, brand, and messaging in subtle, yet sophisticated ways."
Founder, Google Dev Expert, Fireship.io
"Throughout an intensive content audit and digital overhaul, Map & Fire offered inexhaustible insight and consistent follow through. Their equanimity, good humor, and clarity—all of which rested on an extremely solid foundation of expertise—was invaluable during a pivotal period."
Director of Communications, Boscobel House and Gardens
"Map & Fire is my go-to resource for consumer-driven strategy that gets results. They've built a seamless process to hack a deep and thorough understanding of your ideal customer. The strategy and tactics he develops always follow this customer first approach. The way it should be done!"
Founder, Owner, JourneyEngine
"Map & Fire guides you step-by-step to help organize your fuzzy thoughts in a very structured way. They provide an effective methodology to make communication with prospective clients clear and compelling."
Founder, CEO, Vincle
"Map & Fire helped us spin off a new company, refocused our core mission, and became our goto source for guidance on both strategy and digital marketing. Constantly coming up with fresh ideas, and fearless in challenging conventional thinking, we now think of Map & Fire as a valuable extension of our team."
Founder, CEO, Lunacy Productions
"Map & Fire's expert guidance, insightful recommendations and customized strategies allowed me to fine-tune my vision, clarify my brand, and ultimately build my target audience."
Founder, Life Revised
"The fact that they actually care and are invested in what we’re doing. That’s my favorite thing. Otherwise we could work with anybody."
Founder, CEO, APRL
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