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Create a Unique Brand Using The Elements of Value

Create a Unique Brand Using The Elements of Value

by Clay Ostrom | Last Updated: Feb 1, 2023 | Brand Strategy, Building Your Brand, Customers, Elements of Value, Strategy, Videos

< Back to The Campfire Full Transcription How well do you understand the different reasons why customers use your business? And how do you know where to invest more time and energy to improve loyalty and connect with more people? Today we’re going to talk...
Disrupting Toilet Paper With Tushy | 10X Marketing Teardown

Disrupting Toilet Paper With Tushy | 10X Marketing Teardown

by Clay Ostrom | Last Updated: Jul 11, 2021 | Elements of Value, Teardown, Videos

< Back to The Campfire Full TranscriptionThere’s a product out there that everybody’s used but might be slightly embarrassed to talk about; toilet paper. The company Tushy is looking to disrupt this industry. So, let’s see how well their position...
What Can the Anki Vector Robot Do For You? | 10X Marketing Teardown

What Can the Anki Vector Robot Do For You? | 10X Marketing Teardown

by Clay Ostrom | Last Updated: Feb 23, 2020 | Brand Teardowns, Elements of Value, Marketing, Teardown, Videos

< Back to The Campfire Full Transcription This little guy is looking to become the first robot that you have in your house. He’s cute. He’s pretty fun. But does he provide enough value to actually get you to buy him? I don’t know, let’s dig in and...

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About

Map & Fire is a brand positioning and customer research agency in Los Angeles, California. We use positioning strategy and data to give your business a strong foundation and a clear path for growth.

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Top Brand Positioning and Customer Research Agency in Los Angeles and California

Branding Services

  • Brand Positioning
  • Customer Research
  • Copy, Design, Naming

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  • Brand Strategy Field Guide
  • Campfire Blog
  • Brand Strategy Case Studies

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