![How To Use Brand Archetypes To Create An Authentic Voice That Customers Trust](https://mapandfire.com/wp-content/uploads/2021/04/brand-archetypes-authentic-voice-map-and-fire-masthead.jpg)
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![Why Your Brand Could Fail If You Don’t Write Things Down](https://mapandfire.com/wp-content/uploads/2018/03/remember-what-you-worked-on-map-and-fire-masthead.jpg)
Why Your Brand Could Fail If You Don’t Write Things Down
< Back to The Campfire When it comes to business decisions, relying on your memory could be fatal.I track my time at work with a tool called Harvest. It’s super simple to use. Every day I log how long I worked on different tasks for each of my projects. The data is...![Two Easy Exercises That Will Strengthen Your Brand’s Tone of Voice](https://mapandfire.com/wp-content/uploads/2018/05/map-and-fire-tone-exercise-crop.jpg)
Two Easy Exercises That Will Strengthen Your Brand’s Tone of Voice
< Back to The Campfire A key part of building trust with your brand’s audience is using a clear, consistent tone of voice with everything you write. Whether it’s a website headline, newsletter, article, social post, or error message, they all need to sound like...![What I Learned About Our Content By Publishing The Same Blog Article Twice](https://mapandfire.com/wp-content/uploads/2016/11/publish-article-twice-blog-content-map-and-fire-masthead.jpg)