Map & Fire
  • Services
    • Brand Guidebook
    • Brand Audit
    • Research & Ads
    • Copywriting
  • Products
  • Case Studies
  • Free Resources
  • Blog
  • About
  • Contact
Select Page
How To Create Effective Marketing Key Messages With The 4 Forces That Drive Customer Decisions

How To Create Effective Marketing Key Messages With The 4 Forces That Drive Customer Decisions

by Clay Ostrom | Dec 2, 2019 | Customers, Marketing, Messaging, Psychology

< Back to The Campfire The purpose of your marketing messages is to describe how your customers’ lives will improve when they engage with your business. It’s an easy concept to articulate, but it contains a key word with a lot of hidden complexity: Improve. That...

Field Guide Navigation

  • Field Guide Home
  • Purpose
  • Customers
  • Competition
  • Offering
  • Brand
  • Marketing
  • Practice

Map & Fire

We help you craft and communicate your brand’s unique position to attract more customers and grow your business.

Contact us today for a free consultation.

Areas of Focus

  • Brand Guidebook
  • Brand Audit
  • Research & Ads
  • Copywriting

Free Resources

  • Field Guide Home
  • Purpose
  • Customers
  • Competition
  • Offering
  • Brand
  • Marketing
  • Practice

Follow Us

Get access to bite-sized brand and marketing strategy content right on your phone.

Follow our Instagram:

Copyright 2015 - 2019, Map & Fire | Handcrafted in Los Angeles

Free Brand and Marketing Worksheets

Get 7 worksheets that cover: Vision, Customers, Positioning, Archetypes, Tone of Voice, Messaging, and more!

Thanks! You'll receive an email confirmation followed by your worksheets!