by mapfire | Jan 9, 2019 | Branding, Content Strategy, Psychology
< Back to The Campfire One of the hardest parts of creating content for a business is developing a consistent style. Consistency in this case means two things: Ensuring the actual content is consistent from piece to piece, and channel to channel. Embodying a style...
by Clay Ostrom | Sep 11, 2018 | Customers, Marketing, Psychology, Startups, Strategy
< Back to The Campfire Whether you’re a startup or you’ve been around for years, talking to your customers is a critical practice. It provides a level of insight into your business that you can’t get through surveys and analytics alone. I recently worked on a...
by Clay Ostrom | Jul 18, 2018 | Jobs To Be Done, Marketing, Psychology, Startups, Strategy
< Back to The Campfire The 10X Rule for innovation sets a bar that’s simple to understand but very difficult to achieve. The rule roughly states that in order for customers to switch from a current behavior, they need a new option that’s 10X better. The value of...
by Clay Ostrom | May 16, 2018 | Marketing, Psychology, Startups, Strategy
< Back to The Campfire As business owners, we all make assumptions about how our customers think and feel. But when those assumptions are wrong, customers will struggle to see the value of our offering. To validate our assumptions, we do things like: Talk to...
by Clay Ostrom | Feb 13, 2018 | Branding, Entrepreneurship, Marketing, Psychology, Startups, Strategy
< Back to The Campfire Why it’s critical to understand who your business is competing against. Over the past year, I’ve had the opportunity to provide mentorship to college students at USC through the school’s entrepreneurship program. As I work with these students...
by Clay Ostrom | Jan 8, 2018 | Marketing, Psychology, Strategy
< Back to The Campfire To be effective at attracting and converting customers for your business, it’s important to understand how they think about the price of your offering. There are lots of factors around price that influence a customer’s decision to make a...
