by Clay Ostrom | Last Updated: Apr 12, 2021 | Brand Strategy, Marketing, Messaging, Psychology, Strategy, Writing
< Back to The Campfire At Map & Fire, we define a brand as a relationship between your company and your customers. The challenge is that a relationship is an abstract concept. This makes creating an authentic voice for a brand a tricky thing to wrap your head...
by Clay Ostrom | Last Updated: Mar 29, 2021 | Brand Strategy, Competition, Marketing, Messaging, Positioning, Psychology, Visual Identity
< Back to The Campfire A lifetime of getting hammered by thousands of ads a day, has turned us all into shockingly efficient judges of brand quality. I saw this superpower in action recently after buying a bottle of Acid League salad dressing. I showed the...
by Clay Ostrom | Last Updated: Feb 15, 2021 | Jobs To Be Done, Marketing, Messaging, Psychology, Strategy
< Back to The Campfire The most dangerous misconception that founders and marketers can have is the belief that anyone, including their most loyal customers, care about their product or service. It’s an easy trap to fall into because we’re obsessed with our own...
by Clay Ostrom | Last Updated: Dec 7, 2020 | Customers, Marketing, Messaging, Psychology, Website
< Back to The Campfire “No sentence can be effective if it contains facts alone. It must also contain emotion, image, logic, and promise.”- Copywriter and Author, Eugene Schwartz Of all the ways your brand expresses its value to connect with customers, there are...
by Clay Ostrom | Last Updated: Mar 23, 2021 | Brand Strategy, Customer Insights, Customer Research, Customers, Elements of Value, Home Page Featured, Jobs To Be Done, Marketing, Psychology
< Back to The Campfire This article was featured in the March 2021 issue of Foundr Magazine(click to view the piece) The better you are at understanding what your customers want to accomplish in their lives, the better you’ll be at marketing. That understanding...
by Clay Ostrom | Last Updated: Mar 2, 2020 | Brand Strategy, Brand Visual Identity, Customers, Data, Marketing, Psychology, UX
< Back to The Campfire When it comes to telling a compelling story about your brand, the images you use to express the value your company provides plays a critical role. Brand imagery provides visual cues to help your customers interpret the usefulness of your...
