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How To Write A Headline For Your Website That Inspires Action

How To Write A Headline For Your Website That Inspires Action

by Clay Ostrom | Last Updated: Dec 7, 2020 | Customers, Marketing, Messaging, Psychology, Website

< Back to The Campfire “No sentence can be effective if it contains facts alone. It must also contain emotion, image, logic, and promise.”- Copywriter and Author, Eugene Schwartz Of all the ways your brand expresses its value to connect with customers, there are...
Use 5 And-Then-Whats To Focus Your Marketing On Your Customers’ Highest Level Needs

Use 5 And-Then-Whats To Focus Your Marketing On Your Customers’ Highest Level Needs

by Clay Ostrom | Last Updated: Jun 30, 2020 | Brand Strategy, Customer Research, Customers, Elements of Value, Jobs To Be Done, Marketing, Psychology

< Back to The Campfire The better you are at understanding what your customers want to accomplish in their lives, the better you’ll be at marketing. That understanding allows you to create the bridge between your customers’ needs and your brand’s...
4 Research Insights On How To Tell Better Stories With Brand Imagery

4 Research Insights On How To Tell Better Stories With Brand Imagery

by Clay Ostrom | Last Updated: Mar 2, 2020 | Brand Strategy, Brand Visual Identity, Customers, Data, Marketing, Psychology, UX

< Back to The Campfire When it comes to telling a compelling story about your brand, the images you use to express the value your company provides plays a critical role. Brand imagery provides visual cues to help your customers interpret the usefulness of your...
5 Elements Your Website Homepage Needs For Customers To Trust Your Brand

5 Elements Your Website Homepage Needs For Customers To Trust Your Brand

by Clay Ostrom | Last Updated: Mar 1, 2020 | Content Strategy Insights, Customers, Messaging, Psychology, Website

< Back to The Campfire A new customer arrives on your website’s homepage for the first time…and the clock is ticking. The customer is willing to give your business a few precious seconds of attention.  Within this tiny window, you need to communicate the...
How To Create Effective Key Marketing Messages With The 4 Forces That Drive Customer Decisions

How To Create Effective Key Marketing Messages With The 4 Forces That Drive Customer Decisions

by Clay Ostrom | Last Updated: Feb 23, 2020 | Customers, Marketing, Marketing Messages Insights, Messaging, Psychology

< Back to The Campfire The purpose of your marketing messages is to describe how your customers’ lives will improve when they engage with your business. It’s an easy concept to articulate, but it contains a key word with a lot of hidden complexity: Improve. That...
How Your Brand Can Benefit From Having A Sense Of Humor

How Your Brand Can Benefit From Having A Sense Of Humor

by Clay Ostrom | Last Updated: Aug 17, 2020 | Brand Strategy, Marketing, Psychology, Tone Of Voice Insights

< Back to The Campfire If you ask someone for their ideal qualities in a significant other or friend, a sense of humor is almost always near the top of the list. And there’s a good reason why humor gets a shoutout alongside key traits like honesty and empathy....
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