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How To Write Key Messages That Use Your Customer’s Own Words

How To Write Key Messages That Use Your Customer’s Own Words

by Clay Ostrom | Last Updated: Jan 14, 2023 | Customers, Marketing Messages Insights, Messaging, Positioning, Strategy

< Back to The Campfire The ultimate goal for your key messages is to align your brand’s unique value with the needs of your customers. And do it in a way customers can easily understand. You can think of key messages as the first introduction a person gets to your...
5 Quick Questions To Audit And Upgrade Your Key Marketing Messages

5 Quick Questions To Audit And Upgrade Your Key Marketing Messages

by Clay Ostrom | Last Updated: Feb 4, 2023 | Brand Strategy, Marketing, Marketing Messages Insights, Messaging, Positioning, Strategy, Writing

< Back to The Campfire There’s a reason why writing effective marketing messages is so hard. Within the span of a couple short sentences your key messages have to summarize the entire essence of what your brand provides. In our normal lives, we never communicate...
Features Vs Benefits: How To Increase The Impact Of Your Marketing Messages

Features Vs Benefits: How To Increase The Impact Of Your Marketing Messages

by Clay Ostrom | Last Updated: Feb 4, 2023 | Customers, Marketing, Marketing Messages Insights, Messaging

< Back to The Campfire When it comes to the key marketing messages for your brand, there’s one idea that we come back to more than any other.  We write about it, we’ve done a research study about it, and we implement it with our clients. Don’t just describe the...
Marketing Messages Teardown and Survey Results for Superhuman (The Email App)

Marketing Messages Teardown and Survey Results for Superhuman (The Email App)

by Clay Ostrom | Last Updated: Feb 4, 2023 | Brand Strategy, Data, Marketing, Marketing Messages Insights, Messaging, Positioning

< Back to The Campfire This article was featured in the October 2019 issue of Foundr Magazine(click to view the piece) With all the noise and smoke in the startup world, a strong brand is critical to capture your audience’s attention. And for a brand to be...

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Map & Fire is a branding and customer research agency in Los Angeles. We help you own a unique position in your market with a blend of brand strategy, customer research, and proprietary market data.

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