![Why AI has become a leading cause of positioning blur](https://mapandfire.com/wp-content/uploads/2024/06/positioning-blur.jpg)
![Why AI has become a leading cause of positioning blur](https://mapandfire.com/wp-content/uploads/2024/06/positioning-blur.jpg)
![How To Use Brand Positioning (Not AI) To Avoid Becoming Perfectly Average](https://mapandfire.com/wp-content/uploads/2023/06/brand-positioning-not-ai.jpg)
How To Use Brand Positioning (Not AI) To Avoid Becoming Perfectly Average
< Back to The Campfire Noise in the competitive landscape is increasing at an alarming rate. In 2022 alone, 5 million new businesses popped up in the US. This is a 78% increase compared to the 2.8 million added in 2015. The thing is, noise isn’t evenly...![Which Key Messaging Strategy Is Right For Your Brand: Value Or Differentiation?](https://mapandfire.com/wp-content/uploads/2023/01/key-messaging-strategy-masthead.jpg)
Which Key Messaging Strategy Is Right For Your Brand: Value Or Differentiation?
< Back to The Campfire There’s a well discussed idea in branding that key messages should focus on the customer benefits of an offering rather than its features. In other words, the lead message centers on the value the customer receives. The logic here is that...![How Brand Extension Can Spark Growth And Strengthen Your Strategy](https://mapandfire.com/wp-content/uploads/2021/12/brand-extension-masthead.jpg)
How Brand Extension Can Spark Growth And Strengthen Your Strategy
< Back to The Campfire To grow a brand, you need a deep understanding of the needs you satisfy for your customers. Brand extension sparks that growth by exploring the value a business provides and how it can meet customer needs in a new way. We all use brand...![Competitive Positioning: How To Make Your Brand Stand Out In A Sea Of Sameness](https://mapandfire.com/wp-content/uploads/2021/08/competitive-positioning-brand-map-and-fire-masthead.jpg)