by Clay Ostrom | Jul 30, 2019 | Brand Strategy, Positioning, Strategy
< Back to The Campfire One of the most memorable conversations I’ve ever had with a founder came from a brand strategy workshop we ran a few years ago. We asked an open-ended question to the group: “Why haven’t you worked on your brand strategy in the past?”A woman...
by Clay Ostrom | Jul 25, 2019 | Brand Strategy, Competition, Positioning, Strategy
< Back to The Campfire The right visual can be a huge asset to quickly convey information about your brand’s position. Whether it’s to align your internal team, present to customers, or pitch to investors, a competitive landscape map tells a concise, visual...
by Clay Ostrom | Jul 8, 2019 | Brand Strategy, Marketing, Positioning, Strategy
< Back to The Campfire (All logo images via Branded In Memory from Signs.com)The phrase “your brand is not your logo” has been around for years. It’s a simple idea that helps shake a common misconception. It pushes people to expand their understanding of what a...
by Clay Ostrom | Jul 2, 2019 | Brand Strategy, Core Purpose, Leadership, Strategy
< Back to The Campfire Developing strategic statements and summaries for the direction of your brand is an essential process for every business. It provides tools to align your team, build trust with your customers, and articulate your brand’s direction in a...
by Clay Ostrom | Jun 27, 2019 | Brand Strategy, Marketing, Positioning, Strategy
< Back to The Campfire Evaluating the health of your brand can be a tricky thing. To start, you have to define the role brand plays for your business. Your brand is a relationship between your business and your customers. The two halves of that relationship are:...
by Clay Ostrom | Jun 17, 2019 | Entrepreneurship, Leadership, Psychology, Strategy
< Back to The Campfire It’s easy to compare the emotional turbulence of running a business with riding a roller coaster. The standard business lifecycle comes with tense uphill climbs, exciting turns, and sometimes heart-stopping descents. When you’re that invested...
