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How To Use Brand Positioning (Not AI) To Avoid Becoming Perfectly Average

How To Use Brand Positioning (Not AI) To Avoid Becoming Perfectly Average

by Clay Ostrom | Last Updated: Jun 9, 2023 | Brand Strategy, Competition, Home Page Featured, Positioning, Strategy

< Back to The Campfire Noise in the competitive landscape is increasing at an alarming rate.  In 2022 alone, 5 million new businesses popped up in the US. This is a 78% increase compared to the 2.8 million added in 2015.  The thing is, noise isn’t evenly...
Which Key Messaging Strategy Is Right For Your Brand: Value Or Differentiation?

Which Key Messaging Strategy Is Right For Your Brand: Value Or Differentiation?

by Clay Ostrom | Last Updated: Jun 9, 2023 | Brand Strategy, Customers, Marketing, Messaging, Strategy

< Back to The Campfire There’s a well discussed idea in branding that key messages should focus on the customer benefits of an offering rather than its features. In other words, the lead message centers on the value the customer receives.  The logic here is that...
How To Write Key Messages That Use Your Customer’s Own Words

How To Write Key Messages That Use Your Customer’s Own Words

by Clay Ostrom | Last Updated: Jan 14, 2023 | Customers, Marketing Messages Insights, Messaging, Positioning, Strategy

< Back to The Campfire The ultimate goal for your key messages is to align your brand’s unique value with the needs of your customers. And do it in a way customers can easily understand. You can think of key messages as the first introduction a person gets to your...
How Brand Extension Can Spark Growth And Strengthen Your Strategy

How Brand Extension Can Spark Growth And Strengthen Your Strategy

by Clay Ostrom | Last Updated: Feb 4, 2023 | Brand Strategy, Customers, Positioning, Strategy

< Back to The Campfire To grow a brand, you need a deep understanding of the needs you satisfy for your customers. Brand extension sparks that growth by exploring the value a business provides and how it can meet customer needs in a new way.  We all use brand...
Competitive Positioning: How To Make Your Brand Stand Out In A Sea Of Sameness

Competitive Positioning: How To Make Your Brand Stand Out In A Sea Of Sameness

by Clay Ostrom | Last Updated: Feb 4, 2023 | Brand Strategy, Competition, Positioning, Positioning Insights, Psychology, Strategy

< Back to The Campfire When it comes to taking risks, we’re wired to believe in the saying “there’s safety in numbers”. In other words, if we’re surrounded by others doing the same thing, literally or figuratively, we believe nothing bad is likely to happen to us....
Map & Fire Named A Top Branding Agency In Los Angeles And California In 2021 By Clutch

Map & Fire Named A Top Branding Agency In Los Angeles And California In 2021 By Clutch

by Clay Ostrom | Last Updated: Nov 24, 2022 | Brand Strategy, Marketing, Sales, Strategy

< Back to The Campfire Branding and marketing work is a living, breathing process. As long as your business continues to grow, your brand needs to evolve, too. But just because there’s no ultimate peak to reach or finish line to cross with that work doesn’t mean...
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Map & Fire is a branding and customer research agency in Los Angeles, California. We use positioning strategy and data to give your business a strong foundation and a clear path for growth.

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