by Clay Ostrom | Apr 25, 2019 | Branding, Marketing, Strategy
< Back to The Campfire (Header image via Game of Thrones Meets Seinfeld)Tone of voice is a critical component of your brand. Your tone impacts every piece of communication you have with your customers. If it’s inconsistent or misaligned with your customers’...
by Clay Ostrom | Apr 17, 2019 | Branding, Positioning, Productivity, Strategy
< Back to The Campfire Even if you’re not an astrophysicist you still probably know at least one thing about black holes. There’s just something mysterious and even a little frightening about an object with a gravitational pull so strong that nothing can escape it....
by Clay Ostrom | Mar 28, 2019 | Branding, Customers, Elements of Value, Strategy, Videos
< Back to The Campfire Full TranscriptionHow well do you understand the different reasons why customers use your business? And how do you know where to invest more time and energy to improve loyalty and connect with more people? Today we’re going to talk...
by Clay Ostrom | Mar 21, 2019 | Branding, Customers, Strategy
< Back to The Campfire There are a lot of words and concepts that come to mind when we think about “Brand”. A promise Your reputation An experience A mental shortcut No matter how you choose to describe it though, these ideas all hinge on one common element: your...
by Clay Ostrom | Feb 28, 2019 | Branding, Core Purpose, Marketing, Strategy
< Back to The Campfire The idea of being the best in the world at something sparks a complex set of feelings. It’s exciting and motivating to aspire to a crazy high level of potential. At the same time, it’s such a high goal that it can almost feel arrogant or even...
by Clay Ostrom | Feb 8, 2019 | Branding, Strategy
< Back to The Campfire I chatted recently with a good friend and fellow brand strategist, Gil Nevo, and he brought up the color palette for my company, Map & Fire. In a very friendly tone he suggested I take a fresh look at the colors because they felt a little...
