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One Simple Truth About How Customers Think That Will Make Your Marketing Stronger

One Simple Truth About How Customers Think That Will Make Your Marketing Stronger

by Clay Ostrom | Last Updated: Feb 15, 2021 | Jobs To Be Done, Marketing, Messaging, Psychology, Strategy

< Back to The Campfire The most dangerous misconception that founders and marketers can have is the belief that anyone, including their most loyal customers, care about their product or service. It’s an easy trap to fall into because we’re obsessed with our own...
5 Quick Questions To Audit And Upgrade Your Key Marketing Messages

5 Quick Questions To Audit And Upgrade Your Key Marketing Messages

by Clay Ostrom | Last Updated: Jun 13, 2020 | Brand Strategy, Marketing, Messaging, Positioning, Strategy, Writing

< Back to The Campfire There’s a reason why writing effective marketing messages is so hard. Within the span of a couple short sentences your messages have to summarize the entire essence of what your brand provides.In our normal lives, we never communicate with...
The 6 Biggest Misconceptions We Hear About Brand Strategy

The 6 Biggest Misconceptions We Hear About Brand Strategy

by Clay Ostrom | Last Updated: Jul 30, 2019 | Brand Strategy, Positioning, Strategy

< Back to The Campfire One of the most memorable conversations I’ve ever had with a founder came from a brand strategy workshop we ran a few years ago. We asked an open-ended question to the group: “Why haven’t you worked on your brand strategy in the past?”A woman...
How To Find Your Brand’s Position With A Competitive Landscape Map

How To Find Your Brand’s Position With A Competitive Landscape Map

by Clay Ostrom | Last Updated: Feb 23, 2020 | Brand Strategy, Competition, Positioning, Positioning Insights, Strategy

< Back to The Campfire The right visual can be a huge asset to quickly convey information about your brand’s position.  Whether it’s to align your internal team, present to customers, or pitch to investors, a competitive landscape map tells a concise, visual...
Why Your Brand’s Logo Is The Last Thing You Should Worry About

Why Your Brand’s Logo Is The Last Thing You Should Worry About

by Clay Ostrom | Last Updated: Jan 31, 2021 | Brand Strategy, Brand Visual Identity, Marketing, Positioning, Strategy, Visual Identity

< Back to The Campfire (All logo images via Branded In Memory from Signs.com)The phrase “your brand is not your logo” has been around for years. It’s a simple idea that helps shake a common misconception. It pushes people to expand their understanding of what a...
How To Make Sense (And Use) Of Your Brand’s Core Purpose, Vision, Mission, and Values

How To Make Sense (And Use) Of Your Brand’s Core Purpose, Vision, Mission, and Values

by Clay Ostrom | Last Updated: Feb 23, 2020 | Big Picture Strategy, Brand Strategy, Core Purpose, Leadership, Strategy

< Back to The Campfire Developing strategic statements and summaries for the direction of your brand is an essential process for every business. It provides tools to align your team, build trust with your customers, and articulate your brand’s direction in a...
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