Branding services rooted in data to grow your business
The branding, research, and creative services we’ve used to help dozens of businesses achieve their goals.
The Brand Guidebook Process
Together, we’ll transform your best business thinking into an actionable, shareable, growth-oriented guide that will inform and elevate your sales, marketing, and company culture:
- Consumer Research: Data on the behaviors of your target audience
- Market Data: Insights from our proprietary database of successful brands
- Purpose: Big picture purpose, core values, and goals
- Positioning: Your unique position in the competitive landscape
- Visual Identity: How you communicate and present your company to your customers
- Key Messages: The expression of your brand’s value proposition through messaging
This work will help you get the most out of your business and team right now and set you up for faster growth going forward.
To deepen the impact of our work, we put your business to the test with real customers. We’ll capture how your customers think and talk, and provide insights on the outcomes they’re seeking:
- Interviews: Talk directly with customers or watch their actions when engaging with your website or product
- Surveys: Craft custom surveys to uncover the thoughts and preferences of your customers
- Targeted Ads: Define and run campaigns to gauge user actions and convert new customers
These activities provide data that your business can use to inform decisions today and continue to provide return for months and years to come.
Brand Copy, Design, & Naming
We’ll craft words and visuals informed by data that tell a clear, emotionally engaging story to your target customers:
- Copywriting: Capture the attention of your customers and speak to the outcomes they’re seeking in easy-to-digest language
- Brand Identity, Logo, and Packaging Design: We ensure your brand’s visual expression aligns with your customers and communicates consistently through its use of images, colors, and iconography
- Brand Naming: A clear, structured approach to guide and and navigate the naming process, so that you can find a name that serves your brand today and for years to come
Make sure you maximize every new customer that engages with your brand by making it crystal clear how you service their most important needs.
The results our clients have seen
Senior VP of Client Services, Eleviant
President, Microfiber Wholesale
Chief Corporate Learning Officer, Emory Executive Education at the Goizueta Business School
Owner, W4 Products
Owner & Founder, Little Saps
Co-Founder, Hi–Lo Liquor Market
Co-Founder, CMO, Curate Better Days
Head of Marketing, Bid Ops
Founder, CEO, Eating Europe
VP, Customer Engagement, UPtv
Founder, CEO, Eat This Much
Founder, CEO, Lilspace
Director of Strategic Initiatives, The Michelson 20MM Foundation
Founder, Google Dev Expert, Fireship.io
Director of Communications, Boscobel House and Gardens
Founder, Owner, JourneyEngine
Founder, CEO, Vincle
Founder, CEO, Lunacy Productions
Founder, Life Revised
Some Of The Brands Who Trust Us
Ready To Chat?
Contact us now for a free consultation.