Brand and marketing consulting to grow your business
The services we’ve used to help dozens of businesses achieve their goals.
The Brand Guidebook
We use a proven, structured process to clarify, refine, and maximize all the critical components of your brand. Together, we’ll transform your best business thinking into an actionable, shareable, growth-oriented Brand Guidebook:
- Vision: big picture vision, core values, and goals
- Customers: The motivations, behaviors, and priorities of your target customers
- Positioning: Your unique position in the competitive landscape
- Tone & Identity: How you communicate and present your company to your customers
- Messaging: The expression of your brand’s value proposition through key messages
This work will help you get the most out of your business and team right now and set you up for faster growth going forward.
We’ll take an in-depth look at your website or digital product and provide written and visual feedback in three core areas:
- Visual Brand Elements: Use of images, colors, and typography
- Messaging: The clarity and effectiveness of your marketing messages
- User Experience: The structure, layout, and journey of your site or product
You’ll receive point-by-point insights that can be implemented right away to improve brand engagement with your customers.
Market Research & Ads
To validate our work, we have to put your business to the test with real customers. We’ll capture how your customers think and talk, as well as the outcomes they’re seeking:
- Surveys: Craft custom surveys to uncover the thoughts and preferences of your customers
- Interviews and User Testing: Talk directly with customers or watch their actions when engaging with your website or product
- Targeted Ads: Define and run campaigns to gauge user actions and convert new customers
These activities will provide data that your business can use to inform decisions today and that you’ll refer back to for months and years to come.
We’ll work with you to communicate your brand strategy through clear, emotionally compelling copywriting.
- Website: The central hub for all of your marketing communications
- Sales and Capabilities Decks: The voice and value of your business targeted directly at your ideal buyer
- Pitch Decks: A concise breakdown of the problem you address and how your brand solves it
This work will ensure that your brand conveys your core value proposition consistently and using friendly, easy-to-digest language.