Search our blog archives for brand and marketing insights, exercises, and examples:
How To Find Your Brand’s Position With A Competitive Landscape Map
How To Find Your Brand’s Position With A Competitive Landscape Map

How To Find Your Brand’s Position With A Competitive Landscape Map

The right visual can be a huge asset to quickly convey information about your brand's position.  Whether it’s to align your internal team, present to customers, or pitch to investors, a competitive landscape map tells a concise, visual story. It’s a format that’s easy to consume and remember even for people that are new to your brand.
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Why We Waited 4 Years To Put Our Brand On Instagram
Why We Waited 4 Years To Put Our Brand On Instagram

Why We Waited 4 Years To Put Our Brand On Instagram

When it comes to content channels, our advice has always been the same: Unless you have the time, budget, and resources to commit to a channel the default answer to the question “Should I be on (name a channel / social network)”, is NO. On the surface, it might seem like this goes against the grain on current content trends. But it’s really about helping to make content efforts successful.
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Why Your Brand’s Logo Is The Last Thing You Should Worry About
Why Your Brand’s Logo Is The Last Thing You Should Worry About

Why Your Brand’s Logo Is The Last Thing You Should Worry About

The phrase “your brand is not your logo” has been around for years. It’s a simple idea that helps shake a common misconception. It pushes people to expand their understanding of what a brand represents. It lets you know there’s a lot more to think about in terms of your brand’s role beyond a visual mark. But it doesn’t go far enough.
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4 Signals That Your Brand Is In Poor Health
4 Signals That Your Brand Is In Poor Health

4 Signals That Your Brand Is In Poor Health

Evaluating the health of your brand can be a tricky thing. To start, you have to define the role brand plays for your business. Your brand is a relationship between your business and your customers. A healthy brand has alignment between those two sides. It means your offerings, the way your business operates, and the way you communicate your value all resonate with your customers.
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Business Advice On Stoicism Via Kawhi Leonard and Alex Honnold
Business Advice On Stoicism Via Kawhi Leonard and Alex Honnold

Business Advice On Stoicism Via Kawhi Leonard and Alex Honnold

It’s easy to compare the emotional turbulence of running a business with riding a roller coaster. The standard business lifecycle comes with tense uphill climbs, exciting turns, and sometimes heart-stopping descents. When you’re that invested in your work, you can’t help but feel the intensity of those moments. One of the biggest tests for founders and business leaders then becomes how you react in those situations.
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Infographic: What CEOs Care About (And How Their Brand Can Help Them)
Infographic: What CEOs Care About (And How Their Brand Can Help Them)

Infographic: What CEOs Care About (And How Their Brand Can Help Them)

Leading a company is incredibly complex. From the team to the product or service they deliver, CEOs and Founders are responsible for providing clarity and direction for the entire business. These are some of the things that those leaders think about most and the role that a strong brand strategy can play in helping their company achieve its goals.
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Two Key Ideas That Will Make Your Marketing Ads More Effective
Two Key Ideas That Will Make Your Marketing Ads More Effective

Two Key Ideas That Will Make Your Marketing Ads More Effective

The barrier to entry for putting up digital ads now is almost nonexistent. You can throw together an ad on any social network or search engine in minutes. But with that ease and speed, comes some risk. In the rush to get ads up, it’s easy to neglect the quality of the content that goes into them. If you don’t put some care into it, you’re likely to burn through budgets without much to show for it.
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How To Find The Peaks, Pits, and Potholes In Your Brand
How To Find The Peaks, Pits, and Potholes In Your Brand

How To Find The Peaks, Pits, and Potholes In Your Brand

One of the biggest traps in business is the idea that you need to be excellent at everything. It’s fueled by a fear that our customers will only engage with us if we satisfy all their needs at a high level. The truth though is that to create a brand that’s effective, memorable, and sustainable you have to make trade-offs. You have to identify which aspects of your customers needs you want to prioritize.
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Timeless Leadership Principles That My Dad Instilled In Me
Timeless Leadership Principles That My Dad Instilled In Me

Timeless Leadership Principles That My Dad Instilled In Me

My Dad was an incredible business person and community leader. He had a long career in the newspaper industry, capped by a 20-year run in the role of Publisher (CEO in the newspaper world). Beyond that, he gave back by serving on community boards and in city council. We didn’t talk about work and leadership quite as often as we did movies. But the actions he modeled drove home some important lessons better than any conversation ever could.
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Is Your Company’s Purpose To Be World-Class?
Is Your Company’s Purpose To Be World-Class?

Is Your Company’s Purpose To Be World-Class?

The idea of being the best in the world at something sparks a complex set of feelings. It’s exciting and motivating to aspire to a crazy high level of potential. At the same time, it’s such a high goal that it can almost feel arrogant or even silly to consider. But when you look at the idea of “world-class” from the right angle it not only starts to feel attainable, it can become a powerful guide for your business.
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The T.U.C.K. Rule and Why New Customers Never Start As Soon As You Think
The T.U.C.K. Rule and Why New Customers Never Start As Soon As You Think

The T.U.C.K. Rule and Why New Customers Never Start As Soon As You Think

In the world of programming, there are lots of rules to highlight how bad developers are at estimating the time it will take to finish a project. And while we’re happy to acknowledge that programming is complex, we don’t always apply the same prediction principles to an even more complex problem: The behavior of people.
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