The T.U.C.K. Rule and Why New Customers Never Start As Soon As You Think
The T.U.C.K. Rule and Why New Customers Never Start As Soon As You Think

The T.U.C.K. Rule and Why New Customers Never Start As Soon As You Think

In the world of programming, there are lots of rules to highlight how bad developers are at estimating the time it will take to finish a project. And while we’re happy to acknowledge that programming is complex, we don’t always apply the same prediction principles to an even more complex problem: The behavior of people.
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5 Steps That Will Get You From Business Idea to Launch (Step 4: Your Offering)
5 Steps That Will Get You From Business Idea to Launch (Step 4: Your Offering)

5 Steps That Will Get You From Business Idea to Launch (Step 4: Your Offering)

This step helps you look at your product or service specifically through the lens of the problem (aka. Job) you identified for your customers. From the point of view of your customer, what unique qualities of this offering most speak to their needs such that it would compel them to buy it or engage with it?
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5 Steps That Will Get You From Business Idea to Launch (Step 3: Your Competition)
5 Steps That Will Get You From Business Idea to Launch (Step 3: Your Competition)

5 Steps That Will Get You From Business Idea to Launch (Step 3: Your Competition)

If the Job you defined in the previous step is important for your customers, then they’ll have some way they’re currently addressing it in their lives. By digging into the competition, it maps out which aspects of this problem your competitors are focused on, and in turn helps you find openings for your solution within that landscape.
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5 Steps That Will Get You From Business Idea to Launch (Step 1: Your Vision)
5 Steps That Will Get You From Business Idea to Launch (Step 1: Your Vision)

5 Steps That Will Get You From Business Idea to Launch (Step 1: Your Vision)

Your Vision Statement is meant to describe an envisioned future for the world where you’ve succeeded in accomplishing everything you’ve set out to do. This is critical for giving you that zoomed out perspective of your overall direction. It defines what you’re looking to achieve on a broad level and who it benefits.
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