The Campfire

Stories and insights to help you improve your business.

5 Steps That Will Get You From Business Idea to Launch (Step 3: Your Competition)

If the Job you defined in the previous step is important for your customers, then they’ll have some way they’re currently addressing it in their lives.

By digging into the competition, it maps out which aspects of this problem your competitors are focused on, and in turn helps you find openings for your solution within that landscape.