EntrepreneurshipLeadershipPsychologyStrategy

Business Advice On Stoicism Via Kawhi Leonard and Alex Honnold

It’s easy to compare the emotional turbulence of running a business with riding a roller coaster. The standard business lifecycle comes with tense uphill climbs, exciting turns, and sometimes heart-stopping descents. When you’re that invested in your work, you can’t help but feel the intensity of those moments. One of the biggest tests for founders and business leaders then becomes how you react in those situations. Read More
Business Advice On Stoicism Via Kawhi Leonard and Alex Honnold
Two Key Ideas That Will Make Your Marketing Ads More Effective
Two Key Ideas That Will Make Your Marketing Ads More Effective

Two Key Ideas That Will Make Your Marketing Ads More Effective

The barrier to entry for putting up digital ads now is almost nonexistent. You can throw together an ad on any social network or search engine in minutes. But with that ease and speed, comes some risk. In the rush to get ads up, it’s easy to neglect the quality of the content that goes into them. If you don’t put some care into it, you’re likely to burn through budgets without much to show for it.
Read More
How To Find The Peaks, Pits, and Potholes In Your Brand
How To Find The Peaks, Pits, and Potholes In Your Brand

How To Find The Peaks, Pits, and Potholes In Your Brand

One of the biggest traps in business is the idea that you need to be excellent at everything. It’s fueled by a fear that our customers will only engage with us if we satisfy all their needs at a high level. The truth though is that to create a brand that’s effective, memorable, and sustainable you have to make trade-offs. You have to identify which aspects of your customers needs you want to prioritize.
Read More
Timeless Leadership Principles That My Dad Instilled In Me
Timeless Leadership Principles That My Dad Instilled In Me

Timeless Leadership Principles That My Dad Instilled In Me

My Dad was an incredible business person and community leader. He had a long career in the newspaper industry, capped by a 20-year run in the role of Publisher (CEO in the newspaper world). Beyond that, he gave back by serving on community boards and in city council. We didn’t talk about work and leadership quite as often as we did movies. But the actions he modeled drove home some important lessons better than any conversation ever could.
Read More
Is Your Company’s Purpose To Be World-Class?
Is Your Company’s Purpose To Be World-Class?

Is Your Company’s Purpose To Be World-Class?

The idea of being the best in the world at something sparks a complex set of feelings. It’s exciting and motivating to aspire to a crazy high level of potential. At the same time, it’s such a high goal that it can almost feel arrogant or even silly to consider. But when you look at the idea of “world-class” from the right angle it not only starts to feel attainable, it can become a powerful guide for your business.
Read More
The T.U.C.K. Rule and Why New Customers Never Start As Soon As You Think
The T.U.C.K. Rule and Why New Customers Never Start As Soon As You Think

The T.U.C.K. Rule and Why New Customers Never Start As Soon As You Think

In the world of programming, there are lots of rules to highlight how bad developers are at estimating the time it will take to finish a project. And while we’re happy to acknowledge that programming is complex, we don’t always apply the same prediction principles to an even more complex problem: The behavior of people.
Read More
5 Steps That Will Get You From Business Idea to Launch (Step 4: Your Offering)
5 Steps That Will Get You From Business Idea to Launch (Step 4: Your Offering)

5 Steps That Will Get You From Business Idea to Launch (Step 4: Your Offering)

This step helps you look at your product or service specifically through the lens of the problem (aka. Job) you identified for your customers. From the point of view of your customer, what unique qualities of this offering most speak to their needs such that it would compel them to buy it or engage with it?
Read More
5 Steps That Will Get You From Business Idea to Launch (Step 3: Your Competition)
5 Steps That Will Get You From Business Idea to Launch (Step 3: Your Competition)

5 Steps That Will Get You From Business Idea to Launch (Step 3: Your Competition)

If the Job you defined in the previous step is important for your customers, then they’ll have some way they’re currently addressing it in their lives. By digging into the competition, it maps out which aspects of this problem your competitors are focused on, and in turn helps you find openings for your solution within that landscape.
Read More
5 Steps That Will Get You From Business Idea to Launch (Step 1: Your Vision)
5 Steps That Will Get You From Business Idea to Launch (Step 1: Your Vision)

5 Steps That Will Get You From Business Idea to Launch (Step 1: Your Vision)

Your Vision Statement is meant to describe an envisioned future for the world where you’ve succeeded in accomplishing everything you’ve set out to do. This is critical for giving you that zoomed out perspective of your overall direction. It defines what you’re looking to achieve on a broad level and who it benefits.
Read More