Join Thousands of Monthly Readers

Insights, exercises, and examples to help build your brand.

Sign up for our list to get access to all our latest brand and marketing content as well as immediate access to a set of 7 free brand strategy worksheets!

Our Brand and Marketing Content Has Been Featured In:

Search our blog archives for brand and marketing insights, exercises, and examples:
Brand StrategyMessaging

The Secret To Elevating Your Brand’s Creative? Constraints.

Creativity centers around the use of our imagination. It’s associated with freedom of thought and expression. At times creativity feels like it comes from a magical, almost undefinable space inside of us. The challenge comes when you need to harness creativity for the purposes of your business and brand. When creativity needs to serve a specific purpose, expressing it can go from a liberating experience to a paralyzing one. Read More
The Secret To Elevating Your Brand’s Creative? Constraints.
Brand StrategyCultureLeadership

Why Brand Strategy Is Critical For Aligning Remote Teams

There are lots of reasons why remote work continues to spike in popularity. It increases access to talent. It decreases the need for expensive office space. And the evolution of technology makes it way easier to collaborate even when folks are far apart. While remote work creates savings opportunities for businesses and more freedom for employees, it has some big challenges too. Read More
Why Brand Strategy Is Critical For Aligning Remote Teams
Brand StrategyMarketingPsychology

How Your Brand Can Benefit From Having A Sense Of Humor

If you ask someone for their ideal qualities in a significant other or friend, a sense of humor is almost always near the top of the list. And there’s a good reason why humor gets a shoutout alongside key traits like honesty and empathy. Humor has the magical ability to ease difficult situations and extract more joy out of good ones. Those are pretty important things if you want a relationship that lasts. Your brand is a relationship too. Read More
How Your Brand Can Benefit From Having A Sense Of Humor
3 Examples Of How To Go From Feature-Focused To Benefit-Focused Marketing Messages
3 Examples Of How To Go From Feature-Focused To Benefit-Focused Marketing Messages

3 Examples Of How To Go From Feature-Focused To Benefit-Focused Marketing Messages

When it comes to the marketing messages for your brand, there’s one idea that we come back to more than any other. We write about it, we’ve done a research study about it, and we implement it with our clients. Don’t just describe the features of what you provide, talk about the benefits.
Read More
Core Values, Google Ads, And What Customers Think Of Shady Tactics
Core Values, Google Ads, And What Customers Think Of Shady Tactics

Core Values, Google Ads, And What Customers Think Of Shady Tactics

A brand’s core values don’t have to mean much. For some companies values are a loose set of ideas in the minds of the founders. For others, values are just some generic blurbs printed in a handbook that are read and forgotten. But for companies with solid cultures led by thoughtful leaders, core values mean a lot more.
Read More
The Most Important Thing To Know About Your Target Customers
The Most Important Thing To Know About Your Target Customers

The Most Important Thing To Know About Your Target Customers

If there’s one piece of information you can find out about your customers that would most improve your brand, marketing, as well as your actual product or service itself, it’s the answer to this question: “What did your customer do before they found your business?” In other words, when it comes to the need you’re addressing, how do your target customers currently deal with it?
Read More
Start Your Marketing Messages With 5 Senses Not 5 Facts
Start Your Marketing Messages With 5 Senses Not 5 Facts

Start Your Marketing Messages With 5 Senses Not 5 Facts

When it comes to decision making, we love to think of ourselves as thoughtful, rational beings. And in marketing, we extend that same line of thought to our customers. We imagine them carefully assessing and analyzing our offering. Poring over every detail. But the truth is your customers, like everyone, mostly make intuitive, emotional buying decisions.
Read More
How To Find Your Brand’s Position With A Competitive Landscape Map
How To Find Your Brand’s Position With A Competitive Landscape Map

How To Find Your Brand’s Position With A Competitive Landscape Map

The right visual can be a huge asset to quickly convey information about your brand's position.  Whether it’s to align your internal team, present to customers, or pitch to investors, a competitive landscape map tells a concise, visual story. It’s a format that’s easy to consume and remember even for people that are new to your brand.
Read More
Why We Waited 4 Years To Put Our Brand On Instagram
Why We Waited 4 Years To Put Our Brand On Instagram

Why We Waited 4 Years To Put Our Brand On Instagram

When it comes to content channels, our advice has always been the same: Unless you have the time, budget, and resources to commit to a channel the default answer to the question “Should I be on (name a channel / social network)”, is NO. On the surface, it might seem like this goes against the grain on current content trends. But it’s really about helping to make content efforts successful.
Read More
Why Your Brand’s Logo Is The Last Thing You Should Worry About
Why Your Brand’s Logo Is The Last Thing You Should Worry About

Why Your Brand’s Logo Is The Last Thing You Should Worry About

The phrase “your brand is not your logo” has been around for years. It’s a simple idea that helps shake a common misconception. It pushes people to expand their understanding of what a brand represents. It lets you know there’s a lot more to think about in terms of your brand’s role beyond a visual mark. But it doesn’t go far enough.
Read More
4 Signals That Your Brand Is In Poor Health
4 Signals That Your Brand Is In Poor Health

4 Signals That Your Brand Is In Poor Health

Evaluating the health of your brand can be a tricky thing. To start, you have to define the role brand plays for your business. Your brand is a relationship between your business and your customers. A healthy brand has alignment between those two sides. It means your offerings, the way your business operates, and the way you communicate your value all resonate with your customers.
Read More
Business Advice On Stoicism Via Kawhi Leonard and Alex Honnold
Business Advice On Stoicism Via Kawhi Leonard and Alex Honnold

Business Advice On Stoicism Via Kawhi Leonard and Alex Honnold

It’s easy to compare the emotional turbulence of running a business with riding a roller coaster. The standard business lifecycle comes with tense uphill climbs, exciting turns, and sometimes heart-stopping descents. When you’re that invested in your work, you can’t help but feel the intensity of those moments. One of the biggest tests for founders and business leaders then becomes how you react in those situations.
Read More
Infographic: What CEOs Care About (And How Their Brand Can Help Them)
Infographic: What CEOs Care About (And How Their Brand Can Help Them)

Infographic: What CEOs Care About (And How Their Brand Can Help Them)

Leading a company is incredibly complex. From the team to the product or service they deliver, CEOs and Founders are responsible for providing clarity and direction for the entire business. These are some of the things that those leaders think about most and the role that a strong brand strategy can play in helping their company achieve its goals.
Read More
Two Key Ideas That Will Make Your Marketing Ads More Effective
Two Key Ideas That Will Make Your Marketing Ads More Effective

Two Key Ideas That Will Make Your Marketing Ads More Effective

The barrier to entry for putting up digital ads now is almost nonexistent. You can throw together an ad on any social network or search engine in minutes. But with that ease and speed, comes some risk. In the rush to get ads up, it’s easy to neglect the quality of the content that goes into them. If you don’t put some care into it, you’re likely to burn through budgets without much to show for it.
Read More
How To Find The Peaks, Pits, and Potholes In Your Brand
How To Find The Peaks, Pits, and Potholes In Your Brand

How To Find The Peaks, Pits, and Potholes In Your Brand

One of the biggest traps in business is the idea that you need to be excellent at everything. It’s fueled by a fear that our customers will only engage with us if we satisfy all their needs at a high level. The truth though is that to create a brand that’s effective, memorable, and sustainable you have to make trade-offs. You have to identify which aspects of your customers needs you want to prioritize.
Read More
Timeless Leadership Principles That My Dad Instilled In Me
Timeless Leadership Principles That My Dad Instilled In Me

Timeless Leadership Principles That My Dad Instilled In Me

My Dad was an incredible business person and community leader. He had a long career in the newspaper industry, capped by a 20-year run in the role of Publisher (CEO in the newspaper world). Beyond that, he gave back by serving on community boards and in city council. We didn’t talk about work and leadership quite as often as we did movies. But the actions he modeled drove home some important lessons better than any conversation ever could.
Read More
Is Your Company’s Purpose To Be World-Class?
Is Your Company’s Purpose To Be World-Class?

Is Your Company’s Purpose To Be World-Class?

The idea of being the best in the world at something sparks a complex set of feelings. It’s exciting and motivating to aspire to a crazy high level of potential. At the same time, it’s such a high goal that it can almost feel arrogant or even silly to consider. But when you look at the idea of “world-class” from the right angle it not only starts to feel attainable, it can become a powerful guide for your business.
Read More
The T.U.C.K. Rule and Why New Customers Never Start As Soon As You Think
The T.U.C.K. Rule and Why New Customers Never Start As Soon As You Think

The T.U.C.K. Rule and Why New Customers Never Start As Soon As You Think

In the world of programming, there are lots of rules to highlight how bad developers are at estimating the time it will take to finish a project. And while we’re happy to acknowledge that programming is complex, we don’t always apply the same prediction principles to an even more complex problem: The behavior of people.
Read More