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How To Find The Hidden Assumptions That Put Your Brand At Risk

How To Find The Hidden Assumptions That Put Your Brand At Risk

by Clay Ostrom | Last Updated: Jul 18, 2020 | Entrepreneurship, Lean Startup, Startups, Strategy

< Back to The Campfire “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” (The Big Short attributes this quote to Mark Twain, but research says it may belong to Josh Billings — despite any assumptions made,...

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