Why Indecision Is A Black Hole That Can Consume Your Business
< Back to The Campfire Even if you’re not an astrophysicist you still probably know at least one thing about black holes. There’s just something mysterious and even a little frightening about an object with a gravitational pull so strong that nothing can escape it....
Why The Words “For Customers” Make Good Marketing Messages Great
< Back to The Campfire When it comes to key messages, the biggest mistake companies make is to focus too much on themselves. On an intuitive level, it’s easy to think your messaging should answer one simple question. “What we do” If you can provide a clear answer...
