The Business Owner’s Field Guide
Free resources to help you get the most out of your business.
1. Purpose
In a big picture sense, where is your business headed and how will you get there?
Topics Include:
- Core Purpose
- Vision Statement
- Core Values
- Goals and Objectives
2. Customers
How well do you really know your customers’ needs and priorities?
Topics Include:
- Target Customer
- Jobs to be Done
- Job Stories
- Elements of Value
3. COMPETITION
Does your company own a unique strategic position compared to your competitors?
Topics Include:
- Competitive Set
- Competitive Landscape
- Strategy Canvas
- Competitive Analysis
4. Offering
Do you meet your customers’ most important needs in a unique way?
Topics Include:
- Capabilities
- Unique Value Proposition
- Problem / Solution Fit
- Value Chain
5. Brand
Do your customers (and your team) know exactly what you stand for?
Topics Include:
- Mission and Positioning
- Tone of Voice
- Brand Archetypes
- Brand Identity
6. Marketing
Are you connecting with your target customers by tapping into their emotions?
Topics Include:
- Keywords
- Key Messages
- Content Strategy
- Social Media Strategy
7. Practice
Do you use experiments and metrics to actively grow and improve your business?
Topics Include:
- Lean Experiments
- Validated Learning
- Time Boxing
- Where to Start
