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Why You Need to Run Experiments On Your Business

Why You Need to Run Experiments On Your Business

by Clay Ostrom | Mar 29, 2017 | Lean Startup, Strategy

< Back to The Campfire One of the most common mistakes people make in business is thinking they don’t need to write things down. At Map & Fire, we posted a short survey on our website to learn how people think about and improve their business. Two of the...
Two Easy Exercises That Will Strengthen Your Brand’s Tone of Voice

Two Easy Exercises That Will Strengthen Your Brand’s Tone of Voice

by Clay Ostrom | Mar 14, 2017 | Branding, Marketing, Strategy, Writing

< Back to The Campfire A key part of building trust with your brand’s audience is using a clear, consistent tone of voice with everything you write. Whether it’s a website headline, newsletter, article, social post, or error message, they all need to sound like...

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Map & Fire

We help founders and leaders build stronger more profitable brands. Work with us to find new opportunities in your business and more satisfaction in what you do.

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