by Clay Ostrom | Mar 29, 2017 | Lean Startup, Strategy
< Back to The Campfire One of the most common mistakes people make in business is thinking they don’t need to write things down. At Map & Fire, we posted a short survey on our website to learn how people think about and improve their business. Two of the...
by Clay Ostrom | Mar 14, 2017 | Branding, Marketing, Strategy, Writing
< Back to The Campfire A key part of building trust with your brand’s audience is using a clear, consistent tone of voice with everything you write. Whether it’s a website headline, newsletter, article, social post, or error message, they all need to sound like...
