by Clay Ostrom | Last Updated: Sep 4, 2022 | Brand Strategy, Competition, Customer Research, Customers, Data, Home Page Featured, Psychology
< Back to The Campfire When we see a strong, memorable brand out in the wild, all we see is the finished product. We have the luxury of consuming the messaging, design, and value proposition without any consideration for the work that went into developing them. ...
by Clay Ostrom | Last Updated: Jan 30, 2022 | Brand Strategy, Customer Research, Data, Messaging
< Back to The Campfire It’s hard to evolve and improve your brand strategy without good data. Some data connects to your customers – understanding their needs, motivations, and preferences. And other data comes from assessing the competitive landscape – identifying...
by Clay Ostrom | Last Updated: Jan 12, 2022 | Brand Strategy, Customer Research, Data, Elements of Value, Jobs To Be Done, Positioning
< Back to The Campfire Implementing a strong brand strategy in a company creates growth on multiple timelines. Some growth gets realized over the long term. It comes as a result of the big picture clarity and alignment of the team, and embedding the values and...
by Clay Ostrom | Last Updated: Jan 12, 2022 | Brand Strategy, Customer Insights, Customer Research, Customers, Elements of Value, Jobs To Be Done, Marketing, Psychology
< Back to The Campfire This article was featured in the March 2021 issue of Foundr Magazine(click to view the piece) The better you are at understanding what your customers want to accomplish in their lives, the better you’ll be at marketing. That understanding...
by Clay Ostrom | Last Updated: May 4, 2020 | Brand Strategy, Customer Research, Data, Data-Driven Branding, Marketing, Messaging
< Back to The Campfire When it comes to understanding how your customers think, there’s one universal truth that applies to every brand — you’re going to be wrong. You’re going to be wrong about their motivations. You’re going to be wrong about their preferences....
