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Brand Vs. Marketing in 2021 – The Big Shift Around Your Relationship With Customers

Brand Vs. Marketing in 2021 – The Big Shift Around Your Relationship With Customers

by Clay Ostrom | Last Updated: May 23, 2021 | Brand Strategy, Customers, Data, Data-Driven Branding, Industry Trends, Marketing

< Back to The Campfire The words we search for on Google can provide an excellent peek into how we think about concepts. And when it comes to the growth and success of businesses, two words that get a lot of attention are “brand” and “marketing”.  Which of these...
How To Launch A Brand With A Big Impact Like Canoo (The Electric Car Subscription Company)

How To Launch A Brand With A Big Impact Like Canoo (The Electric Car Subscription Company)

by Clay Ostrom | Last Updated: Feb 4, 2023 | Brand Strategy, Building Your Brand, Industry Trends, Messaging, Positioning, Startups

< Back to The Campfire This article was featured in the March 2020 issue of Foundr Magazine(click to view the piece)   No matter how great your product or service is or how much funding you have, every brand starts at zero when it comes to their audience. Zero...

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Map & Fire is a branding and customer research agency in Los Angeles, California. We use positioning strategy and data to give your business a strong foundation and a clear path for growth.

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