by Clay Ostrom | May 15, 2019 | Brand Strategy, Elements of Value, Positioning, Positioning Insights
< Back to The Campfire One of the biggest traps in business is the idea that you need to be excellent at everything. It’s fueled by a fear that our customers will only engage with us if we satisfy all their needs at a high level. The truth though is that to create...
by Clay Ostrom | Mar 28, 2019 | Brand Strategy, Building Your Brand, Customers, Elements of Value, Strategy, Videos
< Back to The Campfire Full Transcription How well do you understand the different reasons why customers use your business? And how do you know where to invest more time and energy to improve loyalty and connect with more people? Today we’re going to talk...
by Clay Ostrom | Feb 13, 2019 | Elements of Value, Marketing, Teardown, Videos
< Back to The Campfire Full TranscriptionThere’s a product out there that everybody’s used but might be slightly embarrassed to talk about; toilet paper. The company Tushy is looking to disrupt this industry. So, let’s see how well their position...
by Clay Ostrom | Jan 14, 2019 | Brand Teardowns, Elements of Value, Marketing, Teardown, Videos
< Back to The Campfire Full Transcription This little guy is looking to become the first robot that you have in your house. He’s cute. He’s pretty fun. But does he provide enough value to actually get you to buy him? I don’t know, let’s dig in and...
by Clay Ostrom | Jul 18, 2018 | Brand Teardowns, Elements of Value, Jobs To Be Done, Marketing, Psychology, Startups, Strategy, Teardown
< Back to The Campfire The 10X Rule for innovation sets a bar that’s simple to understand but very difficult to achieve. The rule roughly states that in order for customers to switch from a current behavior, they need a new option that’s 10X better. The value of...
by Clay Ostrom | Aug 25, 2017 | Brand Strategy, Elements of Value, Jobs To Be Done, Marketing, Strategy, Teardown
< Back to The Campfire I discovered Sudden Coffee on a recent episode of the podcast, The Pitch. The Pitch podcast is a lot like Shark Tank where entrepreneurs pitch their businesses to VCs in search of investment. In this episode, the founders of Sudden...
