by Clay Ostrom | Last Updated: Oct 27, 2020 | Customers, Data, Elements of Value, Positioning
< Back to The Campfire We know that a clear position for your brand is critical to differentiate your business in the mind’s of your customers. And while your positioning should highlight what makes your brand great, it’s also a valuable tool to identify dangerous...
by Clay Ostrom | Last Updated: Jul 20, 2020 | Brand Strategy, Customers, Elements of Value, Jobs To Be Done, Positioning
< Back to The Campfire One of the most important, and most often missed, aspects of creating an effective, memorable brand is a sharp point of view. Your point of view tells your audience a compelling story about how you’re unique and why they should engage with...
by Clay Ostrom | Last Updated: Jun 30, 2020 | Brand Strategy, Customer Research, Customers, Elements of Value, Jobs To Be Done, Marketing, Psychology
< Back to The Campfire The better you are at understanding what your customers want to accomplish in their lives, the better you’ll be at marketing. That understanding allows you to create the bridge between your customers’ needs and your brand’s...
by Clay Ostrom | Last Updated: Jul 27, 2020 | Brand Strategy, Elements of Value, Positioning, Positioning Insights
< Back to The Campfire One of the biggest traps in business is the idea that you need to be excellent at everything. It’s fueled by a fear that our customers will only engage with us if we satisfy all their needs at a high level. The truth though is that to create...
by Clay Ostrom | Last Updated: Feb 23, 2020 | Brand Strategy, Building Your Brand, Customers, Elements of Value, Strategy, Videos
< Back to The Campfire Full Transcription How well do you understand the different reasons why customers use your business? And how do you know where to invest more time and energy to improve loyalty and connect with more people? Today we’re going to talk...
by Clay Ostrom | Last Updated: Feb 16, 2019 | Elements of Value, Marketing, Teardown, Videos
< Back to The Campfire Full TranscriptionThere’s a product out there that everybody’s used but might be slightly embarrassed to talk about; toilet paper. The company Tushy is looking to disrupt this industry. So, let’s see how well their position...
