by Clay Ostrom | Feb 13, 2019 | 10X Teardown, Elements of Value, Marketing, Videos
< Back to The Campfire Full TranscriptionThere’s a product out there that everybody’s used but might be slightly embarrassed to talk about; toilet paper. The company Tushy is looking to disrupt this industry. So, let’s see how well their position...
by Clay Ostrom | Jan 14, 2019 | 10X Teardown, Elements of Value, Marketing, Videos
< Back to The Campfire Full Transcription This little guy is looking to become the first robot that you have in your house. He’s cute. He’s pretty fun. But does he provide enough value to actually get you to buy him? I don’t know, let’s dig in and...
by Clay Ostrom | Jul 18, 2018 | 10X Teardown, Elements of Value, Jobs To Be Done, Marketing, Psychology, Startups, Strategy
< Back to The Campfire The 10X Rule for innovation sets a bar that’s simple to understand but very difficult to achieve. The rule roughly states that in order for customers to switch from a current behavior, they need a new option that’s 10X better. The value of...
by Clay Ostrom | Aug 25, 2017 | 10X Teardown, Branding, Elements of Value, Jobs To Be Done, Marketing, Strategy
< Back to The Campfire I discovered Sudden Coffee on a recent episode of the podcast, The Pitch. The Pitch podcast is a lot like Shark Tank where entrepreneurs pitch their businesses to VCs in search of investment. In this episode, the founders of Sudden...
