Customers Archives - Map & Fire

Which Key Messaging Strategy Is Right For Your Brand: Value Or Differentiation?

by Clay Ostrom | Last Updated: Jan 14, 2023 | Brand Strategy, Customers, Home Page Featured, Marketing, Messaging, Strategy

< Back to The Campfire There’s a well discussed idea in branding that key messages should focus on the customer benefits of an offering rather than its features. In other words, the lead message centers on the value the customer receives. The logic here is that...

How To Write Key Messages That Use Your Customer’s Own Words

by Clay Ostrom | Last Updated: Jan 14, 2023 | Customers, Marketing Messages Insights, Messaging, Positioning, Strategy

< Back to The Campfire The ultimate goal for your key messages is to align your brand’s unique value with the needs of your customers. And do it in a way customers can easily understand. You can think of key messages as the first introduction a person gets to your...

Branding Research: How To Do It And What Business Leaders Believe About Using It

by Clay Ostrom | Last Updated: Jan 14, 2023 | Brand Strategy, Competition, Customer Research, Customers, Data, Psychology

< Back to The Campfire This article was featured in the December 2022 issue of Foundr Magazine(click to view the piece) When we see a strong, memorable brand out in the wild, all we see is the finished product. We have the luxury of consuming the messaging,...

How To Start Your Demand Generation Marketing Using Brand Positioning

by Clay Ostrom | Last Updated: May 14, 2023 | Brand Strategy, Customers, Demand Generation, Marketing, Positioning, Sales

< Back to The Campfire This article was featured in the November 2022 issue of Foundr Magazine(click to view the piece) In today’s wildly competitive landscape, there’s nothing better than a customer who arrives at your brand’s front door ready to buy....

Why Small Brand Changes Can Create Angry Customers (See, Wordle)

by Clay Ostrom | Last Updated: Feb 21, 2022 | Brand Strategy, Customers, Elements of Value, Positioning

< Back to The Campfire Every brand’s goal is to build strong, loyal customer relationships. All the brand strategy and marketing work we do really focuses on that one thing – align our products and services with the outcomes our audience seeks in their lives. The...

How Brand Extension Can Spark Growth And Strengthen Your Strategy

by Clay Ostrom | Last Updated: Feb 4, 2023 | Brand Strategy, Customers, Positioning, Strategy

< Back to The Campfire To grow a brand, you need a deep understanding of the needs you satisfy for your customers. Brand extension sparks that growth by exploring the value a business provides and how it can meet customer needs in a new way. We all use brand...