by Clay Ostrom | Sep 2, 2019 | Customers, Jobs To Be Done, Positioning, Psychology
< Back to The Campfire If there’s one piece of information you can find out about your customers that would most improve your brand, marketing, as well as your actual product or service itself, it’s the answer to this question:“What did your customer do before they...
by Clay Ostrom | Aug 19, 2019 | Customers, Marketing, Messaging, Psychology
< Back to The Campfire When it comes to decision making, we love to think of ourselves as thoughtful, rational beings. And in marketing, we extend that same line of thought to our customers. We imagine them carefully assessing and analyzing our offering. Poring...
by Clay Ostrom | Apr 10, 2019 | Customers, Marketing, Messaging, Positioning, Sales
< Back to The Campfire When it comes to messaging, the biggest mistake companies make is to focus too much on themselves. On an intuitive level, it’s easy to think your messaging should answer one simple question.“What we do”If you can provide a clear answer to...
by Clay Ostrom | Apr 4, 2019 | Brand Strategy, Customers, Marketing, Positioning
< Back to The Campfire My family and I went to the beach recently. We have a 10-year-old son, and he invited one of his friends to come with us.It might sound odd, but a favorite beach activity for my son and I is to dig giant holes in the sand. He likes to jump...
by Clay Ostrom | Mar 28, 2019 | Brand Strategy, Customers, Elements of Value, Strategy, Videos
< Back to The Campfire Full TranscriptionHow well do you understand the different reasons why customers use your business? And how do you know where to invest more time and energy to improve loyalty and connect with more people? Today we’re going to talk...
by Clay Ostrom | Mar 21, 2019 | Brand Strategy, Customers, Strategy
< Back to The Campfire There are a lot of words and concepts that come to mind when we think about “Brand”. A promise Your reputation An experience A mental shortcut No matter how you choose to describe it though, these ideas all hinge on one common element: your...
