by Clay Ostrom | Apr 14, 2020 | Brand Strategy, Core Purpose, Core Values, Customers, Leadership, Marketing
< Back to The Campfire This past month of communicating over video has given everyone a crash course in authenticity. At a time when we’ve never been farther apart physically, video calls have managed to bring us closer together. The days of seeking the perfect...
by Clay Ostrom | Feb 9, 2020 | Brand Strategy, Customers, Data, Data-Driven Branding, Industry Trends, Marketing
< Back to The Campfire The words we search for on Google can provide an excellent peek into how we think about concepts. And when it comes to the growth and success of businesses, two words that get a lot of attention are “brand” and “marketing”. Which of these...
by Clay Ostrom | Jan 20, 2020 | Brand Strategy, Brand Visual Identity, Customers, Data, Marketing, Psychology, UX
< Back to The Campfire When it comes to telling a compelling story about your brand, the images you use to express the value your company provides plays a critical role. Brand imagery provides visual cues to help your customers interpret the usefulness of your...
by Clay Ostrom | Jan 14, 2020 | Brand Strategy, Building Your Brand, Customers, Marketing, Positioning
< Back to The Campfire One of the hardest parts of working on your brand comes down to understanding a simple question:What is your brand?If you don’t have a clear way to think about your brand, it’s difficult to make meaningful progress building it and improving...
by Clay Ostrom | Jan 6, 2020 | Content Strategy Insights, Customers, Messaging, Psychology, Website
< Back to The Campfire A new customer arrives on your website’s homepage for the first time…and the clock is ticking. The customer is willing to give your business a few precious seconds of attention. Within this tiny window, you need to communicate the...
by Clay Ostrom | Dec 2, 2019 | Customers, Marketing, Marketing Messages Insights, Messaging, Psychology
< Back to The Campfire The purpose of your marketing messages is to describe how your customers’ lives will improve when they engage with your business. It’s an easy concept to articulate, but it contains a key word with a lot of hidden complexity: Improve. That...
