by Clay Ostrom | Last Updated: Oct 27, 2020 | Customers, Data, Elements of Value, Positioning
< Back to The Campfire We know that a clear position for your brand is critical to differentiate your business in the mind’s of your customers. And while your positioning should highlight what makes your brand great, it’s also a valuable tool to identify dangerous...
by Clay Ostrom | Last Updated: Jul 20, 2020 | Brand Strategy, Customers, Elements of Value, Jobs To Be Done, Positioning
< Back to The Campfire One of the most important, and most often missed, aspects of creating an effective, memorable brand is a sharp point of view. Your point of view tells your audience a compelling story about how you’re unique and why they should engage with...
by Clay Ostrom | Last Updated: Jun 30, 2020 | Brand Strategy, Customer Research, Customers, Elements of Value, Jobs To Be Done, Marketing, Psychology
< Back to The Campfire The better you are at understanding what your customers want to accomplish in their lives, the better you’ll be at marketing. That understanding allows you to create the bridge between your customers’ needs and your brand’s...
by Clay Ostrom | Last Updated: Jul 18, 2020 | Brand Strategy, Core Purpose, Core Values, COVID-19, Customers, Leadership, Marketing
< Back to The Campfire This past month of communicating over video has given everyone a crash course in authenticity. At a time when we’ve never been farther apart physically, video calls have managed to bring us closer together. The days of seeking the perfect...
by Clay Ostrom | Last Updated: May 4, 2020 | Brand Strategy, Customers, Data, Data-Driven Branding, Industry Trends, Marketing
< Back to The Campfire The words we search for on Google can provide an excellent peek into how we think about concepts. And when it comes to the growth and success of businesses, two words that get a lot of attention are “brand” and “marketing”. Which of these...
by Clay Ostrom | Last Updated: Mar 2, 2020 | Brand Strategy, Brand Visual Identity, Customers, Data, Marketing, Psychology, UX
< Back to The Campfire When it comes to telling a compelling story about your brand, the images you use to express the value your company provides plays a critical role. Brand imagery provides visual cues to help your customers interpret the usefulness of your...
