Find out exactly where your brand can win with SmokeLadder
< Back to The Campfire Positioning and messaging analysis of Hubspot versus Folloze using SmokeLadder One of the most important things you need to figure out in terms of your positioning is where you can win in the market. In this video, I’m going to use our...
11 Tips (Plus Graphics) On How To Strengthen Your Brand Positioning Strategy
< Back to The Campfire With a topic as complex and nuanced as your brand positioning strategy it’s easy to get lost. There are lots of resources to guide your approach and thinking but it still requires taking an abstract idea and applying it to your brand. This...
How To Use Brand Positioning (Not AI) To Avoid Becoming Perfectly Average
< Back to The Campfire Noise in the competitive landscape is increasing at an alarming rate. In 2022 alone, 5 million new businesses popped up in the US. This is a 78% increase compared to the 2.8 million added in 2015. The thing is, noise isn’t evenly...
How To Write Key Messages That Use Your Customer’s Own Words
< Back to The Campfire The ultimate goal for your key messages is to align your brand’s unique value with the needs of your customers. And do it in a way customers can easily understand. You can think of key messages as the first introduction a person gets to your...
