by Clay Ostrom | Last Updated: Sep 4, 2022 | Brand Strategy, Customers, Demand Generation, Marketing, Positioning, Sales
< Back to The Campfire In today’s wildly competitive landscape, there’s nothing better than a customer who arrives at your brand’s front door ready to buy. They’re aware of their challenges, they understand their options, and they’ve come specifically for your...
by Clay Ostrom | Last Updated: Feb 21, 2022 | Brand Strategy, Customers, Elements of Value, Positioning
< Back to The Campfire Every brand’s goal is to build strong, loyal customer relationships. All the brand strategy and marketing work we do really focuses on that one thing – align our products and services with the outcomes our audience seeks in their lives. The...
by Clay Ostrom | Last Updated: Dec 6, 2021 | Brand Strategy, Customers, Positioning, Strategy
< Back to The Campfire To grow a brand, you need a deep understanding of the needs you satisfy for your customers. Brand extension sparks that growth by exploring the value a business provides and how it can meet customer needs in a new way. We all use brand...
by Clay Ostrom | Last Updated: Jul 16, 2022 | Brand Strategy, Competition, Positioning, Positioning Insights, Psychology, Strategy
< Back to The Campfire When it comes to taking risks, we’re wired to believe in the saying “there’s safety in numbers”. In other words, if we’re surrounded by others doing the same thing, literally or figuratively, we believe nothing bad is likely to happen to us....
by Clay Ostrom | Last Updated: Mar 26, 2022 | Brand Strategy, Customers, Messaging, Positioning, Visual Identity
< Back to The Campfire In order to grow, every brand has to evolve over time. The triggers for that evolution come from internal changes to your business as well as external changes in the world around you. The challenge comes from deciding how much your brand...
by Clay Ostrom | Last Updated: May 22, 2022 | Brand Strategy, Competition, Marketing, Messaging, Positioning, Psychology, Visual Identity
< Back to The Campfire A lifetime of getting hammered by thousands of ads a day, has turned us all into shockingly efficient judges of brand quality. I saw this superpower in action recently after buying a bottle of Acid League salad dressing. I showed the...
