by Clay Ostrom | Sep 2, 2019 | Customers, Jobs To Be Done, Positioning, Psychology
< Back to The Campfire If there’s one piece of information you can find out about your customers that would most improve your brand, marketing, as well as your actual product or service itself, it’s the answer to this question:“What did your customer do before they...
by Clay Ostrom | Aug 11, 2019 | Brand Strategy, Marketing, Messaging, Positioning, Teardown
< Back to The Campfire With all the noise and smoke in the startup world, a strong brand is critical to capture your audience’s attention. And for a brand to be effective, its messaging has to express the brand’s unique position in a clear, emotionally...
by Clay Ostrom | Jul 30, 2019 | Brand Strategy, Positioning, Strategy
< Back to The Campfire One of the most memorable conversations I’ve ever had with a founder came from a brand strategy workshop we ran a few years ago. We asked an open-ended question to the group: “Why haven’t you worked on your brand strategy in the past?”A woman...
by Clay Ostrom | Jul 25, 2019 | Brand Strategy, Competition, Positioning, Strategy
< Back to The Campfire The right visual can be a huge asset to quickly convey information about your brand’s position. Whether it’s to align your internal team, present to customers, or pitch to investors, a competitive landscape map tells a concise, visual...
by Clay Ostrom | Jul 8, 2019 | Brand Strategy, Marketing, Positioning, Strategy
< Back to The Campfire (All logo images via Branded In Memory from Signs.com)The phrase “your brand is not your logo” has been around for years. It’s a simple idea that helps shake a common misconception. It pushes people to expand their understanding of what a...
by Clay Ostrom | Jun 27, 2019 | Brand Strategy, Marketing, Positioning, Strategy
< Back to The Campfire Evaluating the health of your brand can be a tricky thing. To start, you have to define the role brand plays for your business. Your brand is a relationship between your business and your customers. The two halves of that relationship are:...
