Positioning Archives

11 Tips (Plus Graphics) On How To Strengthen Your Brand Positioning Strategy

by Clay Ostrom | Last Updated: Nov 13, 2023 | Brand Strategy, Competition, Customers, Home Page Featured, Positioning

< Back to The Campfire With a topic as complex and nuanced as your brand positioning strategy it’s easy to get lost. There are lots of resources to guide your approach and thinking but it still requires taking an abstract idea and applying it to your brand. This...

How To Use Brand Positioning (Not AI) To Avoid Becoming Perfectly Average

by Clay Ostrom | Last Updated: Nov 13, 2023 | Brand Strategy, Competition, Positioning, Strategy

< Back to The Campfire Noise in the competitive landscape is increasing at an alarming rate. In 2022 alone, 5 million new businesses popped up in the US. This is a 78% increase compared to the 2.8 million added in 2015. The thing is, noise isn’t evenly...

How To Write Key Messages That Use Your Customer’s Own Words

by Clay Ostrom | Last Updated: Jan 14, 2023 | Customers, Marketing Messages Insights, Messaging, Positioning, Strategy

< Back to The Campfire The ultimate goal for your key messages is to align your brand’s unique value with the needs of your customers. And do it in a way customers can easily understand. You can think of key messages as the first introduction a person gets to your...

How To Start Your Demand Generation Marketing Using Brand Positioning

by Clay Ostrom | Last Updated: May 14, 2023 | Brand Strategy, Customers, Demand Generation, Marketing, Positioning, Sales

< Back to The Campfire This article was featured in the November 2022 issue of Foundr Magazine(click to view the piece) In today’s wildly competitive landscape, there’s nothing better than a customer who arrives at your brand’s front door ready to buy....

Why Small Brand Changes Can Create Angry Customers (See, Wordle)

by Clay Ostrom | Last Updated: Feb 21, 2022 | Brand Strategy, Customers, Elements of Value, Positioning

< Back to The Campfire Every brand’s goal is to build strong, loyal customer relationships. All the brand strategy and marketing work we do really focuses on that one thing – align our products and services with the outcomes our audience seeks in their lives. The...

How Brand Extension Can Spark Growth And Strengthen Your Strategy

by Clay Ostrom | Last Updated: Feb 4, 2023 | Brand Strategy, Customers, Positioning, Strategy

< Back to The Campfire To grow a brand, you need a deep understanding of the needs you satisfy for your customers. Brand extension sparks that growth by exploring the value a business provides and how it can meet customer needs in a new way. We all use brand...