by Clay Ostrom | Last Updated: Jan 14, 2023 | Customers, Marketing Messages Insights, Messaging, Positioning, Strategy
< Back to The Campfire The ultimate goal for your key messages is to align your brand’s unique value with the needs of your customers. And do it in a way customers can easily understand. You can think of key messages as the first introduction a person gets to your...
by Clay Ostrom | Last Updated: Feb 4, 2023 | Brand Strategy, Customers, Demand Generation, Marketing, Positioning, Sales
< Back to The Campfire This article was featured in the November 2022 issue of Foundr Magazine(click to view the piece) In today’s wildly competitive landscape, there’s nothing better than a customer who arrives at your brand’s front door ready to buy....
by Clay Ostrom | Last Updated: Feb 21, 2022 | Brand Strategy, Customers, Elements of Value, Positioning
< Back to The Campfire Every brand’s goal is to build strong, loyal customer relationships. All the brand strategy and marketing work we do really focuses on that one thing – align our products and services with the outcomes our audience seeks in their lives. The...
by Clay Ostrom | Last Updated: Feb 4, 2023 | Brand Strategy, Customers, Positioning, Strategy
< Back to The Campfire To grow a brand, you need a deep understanding of the needs you satisfy for your customers. Brand extension sparks that growth by exploring the value a business provides and how it can meet customer needs in a new way. We all use brand...
by Clay Ostrom | Last Updated: Feb 4, 2023 | Brand Strategy, Competition, Positioning, Positioning Insights, Psychology, Strategy
< Back to The Campfire When it comes to taking risks, we’re wired to believe in the saying “there’s safety in numbers”. In other words, if we’re surrounded by others doing the same thing, literally or figuratively, we believe nothing bad is likely to happen to us....
by Clay Ostrom | Last Updated: Mar 26, 2022 | Brand Strategy, Customers, Messaging, Positioning, Visual Identity
< Back to The Campfire In order to grow, every brand has to evolve over time. The triggers for that evolution come from internal changes to your business as well as external changes in the world around you. The challenge comes from deciding how much your brand...
