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The Brand Strategy And Customer Research We Used To Get Our Client 59% More Paid App Conversions

The Brand Strategy And Customer Research We Used To Get Our Client 59% More Paid App Conversions

by Clay Ostrom | Last Updated: Jan 18, 2021 | Brand Strategy, Customer Research, Data, Elements of Value, Jobs To Be Done, Positioning

< Back to The Campfire Implementing a strong brand strategy in a company creates growth on multiple timelines.  Some growth gets realized over the long term. It comes as a result of the big picture clarity and alignment of the team, and embedding the values and...
How To Create A Cohesive Brand Identity, Personality, Voice, Story, Name, And Promise

How To Create A Cohesive Brand Identity, Personality, Voice, Story, Name, And Promise

by Clay Ostrom | Last Updated: Dec 2, 2020 | Brand Strategy, Core Purpose, Positioning

< Back to The Campfire Whether you’re a first-time founder or a serial entrepreneur, defining something as multifaceted as your brand is bound to lead to questions. And while there are plenty of resources out there, the challenge is often understanding how those...
How To Avoid Falling Into Brand Positioning Traps Like Quibi (The Streaming Platform)

How To Avoid Falling Into Brand Positioning Traps Like Quibi (The Streaming Platform)

by Clay Ostrom | Last Updated: Oct 27, 2020 | Customers, Data, Elements of Value, Positioning

< Back to The Campfire We know that a clear position for your brand is critical to differentiate your business in the mind’s of your customers. And while your positioning should highlight what makes your brand great, it’s also a valuable tool to identify dangerous...
31 Small(ish) Brands That Pack A Big Punch Of Marketing Inspiration

31 Small(ish) Brands That Pack A Big Punch Of Marketing Inspiration

by Clay Ostrom | Last Updated: Jan 11, 2021 | Brand Strategy, Marketing, Messaging, Positioning, Startups, Website

< Back to The Campfire When developing a brand it’s easy to find yourself trapped in a mental bubble. You live and breathe your business every day, and as a result tend to lose perspective on the work. This can lead to writer’s block for your messaging, designer’s...
How To Give Your Brand A Sharp Point Of View Like HEY (The Email App)

How To Give Your Brand A Sharp Point Of View Like HEY (The Email App)

by Clay Ostrom | Last Updated: Jul 20, 2020 | Brand Strategy, Customers, Elements of Value, Jobs To Be Done, Positioning

< Back to The Campfire One of the most important, and most often missed, aspects of creating an effective, memorable brand is a sharp point of view. Your point of view tells your audience a compelling story about how you’re unique and why they should engage with...
What Top Chef’s Restaurant War Pitches Can Teach Us About Brand Positioning

What Top Chef’s Restaurant War Pitches Can Teach Us About Brand Positioning

by Clay Ostrom | Last Updated: Sep 2, 2020 | Brand Strategy, Marketing, Messaging, Positioning, Positioning Insights

< Back to The Campfire It’s not overstating things to say that the success of your business largely hinges on two aspects of the same concept:The clarity of your positioningYour ability to communicate that positioning to customersThe reason your positioning is so...
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