by Clay Ostrom | Jan 28, 2020 | Brand Strategy, Building Your Brand, Home Page Featured, Industry Trends, Messaging, Positioning, Startups
< Back to The Campfire This article was featured in the March 2020 issue of Foundr Magazine(click to view the piece) No matter how great your product or service is or how much funding you have, every brand starts at zero when it comes to their audience.Zero...
by Clay Ostrom | Jan 14, 2020 | Brand Strategy, Building Your Brand, Customers, Marketing, Positioning
< Back to The Campfire One of the hardest parts of working on your brand comes down to understanding a simple question:What is your brand?If you don’t have a clear way to think about your brand, it’s difficult to make meaningful progress building it and improving...
by Clay Ostrom | Sep 2, 2019 | Customer Insights, Customers, Jobs To Be Done, Positioning, Psychology
< Back to The Campfire If there’s one piece of information you can find out about your customers that would most improve your brand, marketing, as well as your actual product or service itself, it’s the answer to this question:“What did your customer do before they...
by Clay Ostrom | Aug 11, 2019 | Brand Strategy, Data, Marketing, Marketing Messages Insights, Messaging, Positioning, Teardown
< Back to The Campfire This article was featured in the October 2019 issue of Foundr Magazine(click to view the piece)With all the noise and smoke in the startup world, a strong brand is critical to capture your audience’s attention. And for a brand to be...
by Clay Ostrom | Jul 30, 2019 | Brand Strategy, Positioning, Strategy
< Back to The Campfire One of the most memorable conversations I’ve ever had with a founder came from a brand strategy workshop we ran a few years ago. We asked an open-ended question to the group: “Why haven’t you worked on your brand strategy in the past?”A woman...
by Clay Ostrom | Jul 25, 2019 | Brand Strategy, Competition, Positioning, Positioning Insights, Strategy
< Back to The Campfire The right visual can be a huge asset to quickly convey information about your brand’s position. Whether it’s to align your internal team, present to customers, or pitch to investors, a competitive landscape map tells a concise, visual...
