by Clay Ostrom | Last Updated: May 22, 2022 | Brand Strategy, Customers, Demand Generation, Home Page Featured, Marketing, Positioning, Sales
< Back to The Campfire In today’s wildly competitive landscape, there’s nothing better than a customer who arrives at your brand’s front door ready to buy. They’re aware of their challenges, they understand their options, and they’ve come specifically for your...
by Clay Ostrom | Last Updated: Jan 12, 2022 | Brand Strategy, Home Page Featured, Marketing, Sales, Strategy
< Back to The Campfire Branding and marketing work is a living, breathing process. As long as your business continues to grow, your brand needs to evolve, too. But just because there’s no ultimate peak to reach or finish line to cross with that work doesn’t mean...
by Clay Ostrom | Last Updated: Jan 12, 2022 | Brand Strategy, Home Page Featured, Marketing, Messaging, Psychology, Strategy, Writing
< Back to The Campfire At Map & Fire, we define a brand as a relationship between your company and your customers. The challenge is that a relationship is an abstract concept. This makes creating an authentic voice for a brand a tricky thing to wrap your head...
