by Clay Ostrom | Last Updated: Jan 11, 2021 | Core Purpose, Core Values, Culture, Entrepreneurship, Home Page Featured, Leadership
< Back to The Campfire The spring of 2020 marked the 5 year anniversary of Map & Fire. It felt like a big accomplishment given that only about 50% of small businesses reach that milestone. At the time I planned to write about the alignment between our brand’s...
by Clay Ostrom | Last Updated: May 25, 2020 | Brand Strategy, Data, Data-Driven Branding, Home Page Featured, Marketing, Storytelling
< Back to The Campfire This article was featured in the May 2020 issue of Foundr Magazine (click to view the piece) Our ability to communicate through storytelling played a crucial role in our evolution as humans. Stories allow us to build belief around ideas even...
by Clay Ostrom | Last Updated: Nov 16, 2020 | Brand Strategy, Content Strategy, Content Strategy Insights, Home Page Featured, Psychology
< Back to The Campfire One of the hardest parts of creating content for a business is developing a consistent style. Consistency in this case means two things: Ensuring the actual content is consistent from piece to piece, and channel to channel.Embodying a style...
