by Clay Ostrom | Apr 21, 2020 | Brand Strategy, Content Strategy, Data, Home Page Featured, Leadership
< Back to The Campfire Over a month has passed since the United States went into lockdown as a result of COVID-19. The impact it’s had on our personal and professional lives has been massive. And it’s forced every business to face some big questions on how they’ll...
by Clay Ostrom | Mar 2, 2020 | Brand Strategy, Data, Data-Driven Branding, Home Page Featured, Marketing, Storytelling
< Back to The Campfire This article was featured in the May 2020 issue of Foundr Magazine (click to view the piece) Our ability to communicate through storytelling played a crucial role in our evolution as humans. Stories allow us to build belief around ideas even...
by Clay Ostrom | Jan 9, 2019 | Brand Strategy, Content Strategy, Content Strategy Insights, Home Page Featured, Psychology
< Back to The Campfire One of the hardest parts of creating content for a business is developing a consistent style. Consistency in this case means two things: Ensuring the actual content is consistent from piece to piece, and channel to channel. Embodying a style...
