by Clay Ostrom | Last Updated: Feb 7, 2021 | Brand Strategy, Customer Research, Data, Elements of Value, Home Page Featured, Jobs To Be Done, Positioning
< Back to The Campfire Implementing a strong brand strategy in a company creates growth on multiple timelines. Some growth gets realized over the long term. It comes as a result of the big picture clarity and alignment of the team, and embedding the values and...
by Clay Ostrom | Last Updated: Mar 23, 2021 | Brand Strategy, Customer Insights, Customer Research, Customers, Elements of Value, Home Page Featured, Jobs To Be Done, Marketing, Psychology
< Back to The Campfire This article was featured in the March 2021 issue of Foundr Magazine(click to view the piece) The better you are at understanding what your customers want to accomplish in their lives, the better you’ll be at marketing. That understanding...
by Clay Ostrom | Last Updated: Nov 16, 2020 | Brand Strategy, Content Strategy, Content Strategy Insights, Home Page Featured, Psychology
< Back to The Campfire One of the hardest parts of creating content for a business is developing a consistent style. Consistency in this case means two things: Ensuring the actual content is consistent from piece to piece, and channel to channel.Embodying a style...
