Home Page Featured Archives

Which Key Messaging Strategy Is Right For Your Brand: Value Or Differentiation?

by Clay Ostrom | Last Updated: Jan 14, 2023 | Brand Strategy, Customers, Home Page Featured, Marketing, Messaging, Strategy

< Back to The Campfire There’s a well discussed idea in branding that key messages should focus on the customer benefits of an offering rather than its features. In other words, the lead message centers on the value the customer receives. The logic here is that...

How To Use Brand Archetypes To Create An Authentic Voice That Customers Trust

by Clay Ostrom | Last Updated: Feb 2, 2023 | Brand Archetypes, Brand Strategy, Home Page Featured, Marketing, Messaging, Psychology, Strategy, Writing

< Back to The Campfire At Map & Fire, we define a brand as a relationship between your company and your customers. The challenge is that a relationship is an abstract concept. This makes creating an authentic voice for a brand a tricky thing to wrap your head...

The Brand Strategy And Customer Research We Used To Get Our Client 59% More Paid App Conversions

by Clay Ostrom | Last Updated: Jan 14, 2023 | Brand Strategy, Customer Research, Data, Elements of Value, Home Page Featured, Jobs To Be Done, Positioning

< Back to The Campfire Implementing a strong brand strategy in a company creates growth on multiple timelines. Some growth gets realized over the long term. It comes as a result of the big picture clarity and alignment of the team, and embedding the values and...

Which Key Messaging Strategy Is Right For Your Brand: Value Or Differentiation?

How To Use Brand Archetypes To Create An Authentic Voice That Customers Trust

The Brand Strategy And Customer Research We Used To Get Our Client 59% More Paid App Conversions

Field Guide Navigation

Check your email to confirm your address and receive your workbook!