by Clay Ostrom | Last Updated: Sep 4, 2022 | Brand Strategy, Competition, Customer Research, Customers, Data, Home Page Featured, Psychology
< Back to The Campfire When we see a strong, memorable brand out in the wild, all we see is the finished product. We have the luxury of consuming the messaging, design, and value proposition without any consideration for the work that went into developing them. ...
by Clay Ostrom | Last Updated: Jan 12, 2022 | Brand Strategy, Home Page Featured, Marketing, Sales, Strategy
< Back to The Campfire Branding and marketing work is a living, breathing process. As long as your business continues to grow, your brand needs to evolve, too. But just because there’s no ultimate peak to reach or finish line to cross with that work doesn’t mean...
by Clay Ostrom | Last Updated: Jul 16, 2022 | Brand Archetypes, Brand Strategy, Home Page Featured, Marketing, Messaging, Psychology, Strategy, Writing
< Back to The Campfire At Map & Fire, we define a brand as a relationship between your company and your customers. The challenge is that a relationship is an abstract concept. This makes creating an authentic voice for a brand a tricky thing to wrap your head...
