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The Value Of Map & Fire’s Core Purpose And Mission After 5+ Years

The Value Of Map & Fire’s Core Purpose And Mission After 5+ Years

by Clay Ostrom | Last Updated: Jan 11, 2021 | Core Purpose, Core Values, Culture, Entrepreneurship, Home Page Featured, Leadership

< Back to The Campfire The spring of 2020 marked the 5 year anniversary of Map & Fire. It felt like a big accomplishment given that only about 50% of small businesses reach that milestone. At the time I planned to write about the alignment between our brand’s...
How To Tell A Compelling Brand Story With Data Like Zipline (The Medical Drone Company)

How To Tell A Compelling Brand Story With Data Like Zipline (The Medical Drone Company)

by Clay Ostrom | Last Updated: May 25, 2020 | Brand Strategy, Data, Data-Driven Branding, Home Page Featured, Marketing, Storytelling

< Back to The Campfire This article was featured in the May 2020 issue of Foundr Magazine (click to view the piece) Our ability to communicate through storytelling played a crucial role in our evolution as humans. Stories allow us to build belief around ideas even...
How To Create Clear, Consistent Content With Brand Archetypes

How To Create Clear, Consistent Content With Brand Archetypes

by Clay Ostrom | Last Updated: Nov 16, 2020 | Brand Strategy, Content Strategy, Content Strategy Insights, Home Page Featured, Psychology

< Back to The Campfire One of the hardest parts of creating content for a business is developing a consistent style. Consistency in this case means two things: Ensuring the actual content is consistent from piece to piece, and channel to channel.Embodying a style...

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