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What Top Chef’s Restaurant War Pitches Can Teach Us About Brand Positioning

What Top Chef’s Restaurant War Pitches Can Teach Us About Brand Positioning

by Clay Ostrom | Last Updated: Sep 2, 2020 | Brand Strategy, Marketing, Messaging, Positioning, Positioning Insights

< Back to The Campfire It’s not overstating things to say that the success of your business largely hinges on two aspects of the same concept:The clarity of your positioningYour ability to communicate that positioning to customersThe reason your positioning is so...
How To Find Your Brand’s Position With A Competitive Landscape Map

How To Find Your Brand’s Position With A Competitive Landscape Map

by Clay Ostrom | Last Updated: Mar 26, 2022 | Brand Strategy, Competition, Positioning, Positioning Insights, Strategy

< Back to The Campfire The right visual can be a huge asset to quickly convey information about your brand’s position.  Whether it’s to align your internal team, present to customers, or pitch to investors, a competitive landscape map tells a concise, visual...
How To Find The Peaks, Pits, and Potholes In Your Brand

How To Find The Peaks, Pits, and Potholes In Your Brand

by Clay Ostrom | Last Updated: Mar 26, 2022 | Brand Strategy, Elements of Value, Positioning, Positioning Insights

< Back to The Campfire One of the biggest traps for a brand is the idea that you need to be excellent at everything. It’s fueled by a fear that our customers will only engage with us if we satisfy all their needs at a high level. The truth though is that to create...

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Map & Fire is a branding and research agency in Los Angeles. We amplify your sales, marketing, and culture with our unique blend of brand strategy, consumer research, and proprietary market data.

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