by Clay Ostrom | Last Updated: Sep 2, 2020 | Brand Strategy, Marketing, Messaging, Positioning, Positioning Insights
< Back to The Campfire It’s not overstating things to say that the success of your business largely hinges on two aspects of the same concept:The clarity of your positioningYour ability to communicate that positioning to customersThe reason your positioning is so...
by Clay Ostrom | Last Updated: Mar 26, 2022 | Brand Strategy, Competition, Positioning, Positioning Insights, Strategy
< Back to The Campfire The right visual can be a huge asset to quickly convey information about your brand’s position. Whether it’s to align your internal team, present to customers, or pitch to investors, a competitive landscape map tells a concise, visual...
by Clay Ostrom | Last Updated: Mar 26, 2022 | Brand Strategy, Elements of Value, Positioning, Positioning Insights
< Back to The Campfire One of the biggest traps for a brand is the idea that you need to be excellent at everything. It’s fueled by a fear that our customers will only engage with us if we satisfy all their needs at a high level. The truth though is that to create...
