The results of our work and what our clients say about it
How we’ve strengthened the brand positioning and marketing of their businesses to spark new growth.
Some Of The Brands Who Trust Us
Created A New B2C Brand For People Changing Careers
Engagement Overview
After 17 years of experience running a staffing agency, Pete Newsome saw a gap in the job hunting market. While there were lots of scattered resources for job seekers, there wasn’t a single go-to source to help individuals at all stages of their career. A new type of content site was needed.
Results
Working with Pete and his leadership team, we started from scratch with a foundational strategy to define the direction of the new brand.
With the strategy and positioning in place, we then developed the new brand’s name (Zengig), visual identity, messaging, and overall brand guidelines. The site now houses a holistic suite of content including job descriptions, salary info, interview guides, negotiation training, and more for all stages of a person’s career.
Client Feedback
“We had an incredible experience with the team at Map and Fire. From the initial project kick-off call, it was clear that we were headed to a place we could never achieve on our own. The end result exceeded our expectations, as we were left with a brand that represented exactly who we want to be and how we want the world to see us.”
Services Provided
- Brand Strategy
- Positioning
- Messaging
- Naming
- Visual Identity
- Brand Guidelines
Positioned A DTC Business For A New Wave Of Growth
Engagement Overview
In the highly competitive space of ecommerce cleaning supplies, finding a unique position is critical to growth. As the 3rd generation owner of the business, Brett Haney wanted to find new ways to expand growth. Brett recognized that he and his team needed improved clarity and stronger communication around their brand in order to get there.
Results
Starting with a focus on customer research and brand strategy, we brought in a whole new set of insights for the Microfiber team – shifting beliefs about what their customers value that had existed in Brett and his team’s minds for years.
For the first time in the company’s 75 year history, they had clarity on what drove customer buying decisions so they could expand online sales and secure a position as the leader in their market. We built on that work expressing the brand through revised copy and packaging on their new flagship products.
Client Feedback
“The magic is in Map & Fire’s ability to approach what we do from a totally different perspective — one that’s informed by customer and market research, and put that perspective down on paper in a way that’s easy for anybody to understand. It’s really changed where we think opportunities exist for our brand.”
Services Provided
- Brand Strategy
- Customer Research
- Positioning
- Messaging
- Copywriting
- Brand Guidelines
Rebranded A Digital Firm To Find Customer Alignment
Engagement Overview
With 18 years of experience delivering on over 1000 digital transformation engagements Impiger (their previous brand name) had grown their organization significantly. More importantly they had grown out of alignment with their brand’s old identity and mission and lost sight of their position in the landscape.
Results
In collaboration with their CEO and entire senior leadership team we started by talking with their customers to understand their perspective of the brand. We then took a fresh look at their entire brand strategy including their purpose, core values, mission, positioning, and communication.
This work informed the ultimate rebrand of their organization and full suite of product offerings, including naming, revised positioning, and a fresh look at all of their written and visual communication.
Client Feedback
“I can’t speak highly enough about the Map & Fire team. We weren’t sure of everything we would need in this rebranding process. They did everything we asked of them, always meeting or exceeding our expectations. They helped transform our brand and created alignment between our brand’s mission and our target audience.”
Services Provided
- Brand Strategy
- Customer Research
- Positioning
- Messaging
- Copywriting
- Brand Guidelines
Elevated The Story And Value For DTC Giftable Trees
Engagement Overview
The gifts we share to celebrate or remember important moments and people in our lives, are often fleeting (e.g. flowers) or impersonal (e.g. donations). Little Saps aims to solve that by providing DTC giftable sapling trees that can be purchased online, shipped, and then planted and grown to create lasting memories.
Results
To help guide Little Saps as their team and business was growing, we first helped set the strategic direction of the brand, including their purpose, mission, and values.
We then focused on uncovering and communicating the unique qualities of their offering to help educate new customers and improve conversions on their ecommerce website.
Client Feedback
“They truly listened to our team and I felt that they understood us. They made suggestions that we were immediately able to implement to help our customers better navigate our offering.”
Services Provided
- Brand Strategy
- Positioning
- Messaging
- Copywriting
- Content Strategy
- SEM Strategy
- Brand Guidelines
Increased Conversions For A Meal Planning App By 59%
Engagement Overview
Eat This Much is a tech company in the health and nutrition space. Their core offering is an app that uses machine learning to generate automatic meal plans and recipes for diet-conscious adults.
We’ve worked with their team over the past 3 years to solidify their brand strategy, positioning, messaging, and user-onboarding.
Results
Our most recent work focused on helping the team expand their B2B offering for health professionals. While their B2C offering focuses on nutrition for individuals, this offering allows trainers and nutritionists to provide automated meal planning to their entire client base. This allows these professionals to expand their services and level up their businesses in a significant way.
Through a combination of brand strategy, research, copywriting, and design we lifted their time on site by 21% and increased their paid B2B app conversions by 59%.
Client Feedback
“Map & Fire helped my company find the focus that it’s been missing for years. Our messaging makes more sense, the new onboarding process is simpler, and we’re finally targeting customers that are more likely to stick with our product. If you’re looking for technical, thoughtful, brand and marketing expertise, Map & Fire is among the best.”
Services Provided
- Brand Strategy
- Customer Research
- Positioning
- Messaging
- Copywriting
- UX Insights
- Page Design
Created A New Growth Program For Fortune 500 Leaders
Engagement Overview
After the intense changes of 2020 and the impact they had on the business world, Goizueta’s Executive Education team looked for help in developing a new initiative that brought together the topics of purpose and growth for Fortune 500 senior leadership.
Results
We worked with their core team, including their Chief Corporate Learning Officer and Senior Director of Business Development, to craft the positioning, messaging, copywriting, and design for the new program.
As part of the engagement we conducted a series of interviews and built a survey for CEOs, CHROs, CLOs, CMOs, across Fortune 500 companies to extract key insights on this target segment. We used this mix of quantitative and qualitative data to align the program’s structure, message, and content with the challenges facing corporate senior leaders today.
The result is a first-of-its-kind program called the Growth Leadership Academy. The program trains leaders using a mix of Emory faculty and industry expert practitioners to level up their growth in this new landscape.
Client Feedback
“It was important to us that we bring in outside expertise to help us shape our new program offering differently and more imaginatively. We quickly landed on Map & Fire as the ideal partner for us. The groundwork they laid and the insights they were able to glean from the research were excellent. Most of all their willingness to work in partnership and their obvious interest in us as a client was refreshing.”
Services Provided
- Brand Strategy
- Customer Research
- Positioning
- Messaging
- Copywriting
- Page Design
Developed A Unique Market Position For A Muscle Cream Brand
Engagement Overview
With a muscle cream product developed by a world champion cyclist, Dialed In had some very strong elements to tell a compelling brand story.
While their team had deep expertise around the fitness space and the health benefits of their product they didn’t know how to convey that information effectively in their messaging and content.
Results
Through work directly with the company’s founders and research, we extracted key insights about their product’s unique combination of value within the market. We then used this to build an effective story to connect emotionally with their audience and grow their brand.
Client Feedback
“They listened and took the time to research the market. The Brand Guide we completed has been a lifesaver in building our website and social media content from scratch. I found it so impressive that they were able to flesh out such clear messaging and identify our vision for the company.”
Services Provided
- Brand Strategy
- Customer Research
- Positioning
- Messaging
- Copywriting
- Creative Direction
Targeted A B2B Brand’s Core Messaging and Positioning For Disruption
Engagement Overview
The enterprise procurement space has long been filled with overly complex products that cater to legacy clients with outdated workflows. In other words, it’s a space that was begging for clarity and disruption.
Results
Working with their full leadership team, including the CEO and Heads of Marketing and Product, we rebuilt the core positioning and messaging for the brand. This was followed by copywriting and an audit of the website’s visual communication.
The work resulted in a more accessible, jargon-free style that highlights their unique strengths around automation and cost savings. It also provided a renewed focus and sense of cohesion for their remote team which is distributed across multiple cities.
Client Feedback
“Map & Fire was a crucial partner in our journey through a branding exercise that allowed us to simplify our messaging. The Brand Guidebook process allowed us to clarify our value proposition and remove numerous roadblocks that existed with getting our entire team on the same page. They’re wonderful people to work with, and do a phenomenal job juggling all the personalities and opinions that exist inside of an organization.”
Services Provided
- Brand Strategy
- Positioning
- Messaging
- Copywriting
- Site Audit
Crafted The Brand Foundation Of A Fast-Growing Boutique Liquor Market Chain
Engagement Overview
Hi–Lo’s goal is to flip the concept of the local liquor store on its head. Forget those grimy, poorly lit stores hocking scratch-off lotto tickets. Founders Talmadge Lowe and Chris Harris saw an opportunity to create a new type of chain – one that focuses on a welcoming spirit, sharing stories, and providing a full range of alcohol and food to help people celebrate all the moments in their lives, from Weddings to Wednesdays.
Results
Fast growth is great, but it creates challenges, too. Especially when it comes to building a brand. Talmadge and Chris recognized this and reached out to Map & Fire to help ensure everything from their core values and mission, to positioning, messaging, and visuals propelled the path they were on.
We collaborated with them along with their senior operations, sales, and marketing team to solidify and capture all facets of the brand.
The work has been critical both for their internal hiring and onboarding process to keep the team aligned but also to get their positioning laser-focused as they continue to raise money and expand their footprint from 2 to 5 stores and extend their reach into online sales.
Client Feedback
“As we’ve expanded, we realized that we needed Map & Fire to help us get down on paper what we’d been carrying around in our heads. We’ve been able to use the Brand Guidebook to better train our team and help with raising money for our growth. They are guides but also collaborators. Their commitment to getting it right for us was truly impressive.”
Services Provided
- Brand Strategy
- Positioning
- Messaging
- Brand Visuals
Uncovered Key Growth Opportunities for a European Food Tour Business With A Local Flavor
Engagement Overview
In the highly competitive tourism space, positioning is critical. You have to make sure your brand can earn the trust of new customers and stay memorable for existing customers between engagements.
With a presence in 10 of the most popular city destinations across Europe, Eating Europe has brought a taste of local culture to thousands of happy visitors over the past decade.
Results
In our collaboration, we did a brand deep-dive with their founder Kenny Dunn and their senior marketing team. To fuel our insights we utilized customer surveys and performed a thorough site audit to crystallize the elements that would solidify Eating Europe as a premium brand. This work helped clarify their position and offer opportunities around pricing and offerings to further propel growth.
Client Feedback
“After seven years, our company was in need of a brand refresh. Map & Fire took us through a well devised step-by-step process that enabled us to reposition our company within the marketplace. Map & Fire’s insights throughout the project were invaluable and their level of commitment was something we have rarely experienced with external agencies. I cannot recommend Map & Fire highly enough.”
Services Provided
- Brand Strategy
- Customer Research
- Positioning
- Messaging
- Brand Visuals
- Website Audit
Clarified Big Picture Strategy for a Cable TV Channel
Engagement Overview
UPtv approached Map & Fire seeking help to clarify their path in the competitive space of family cable programming, Over the years their programming had evolved to incorporate a wider range of shows but that message wasn’t being communicated fully to their audience.
Results
We started by working with UPtv’s senior marketing leadership team to refine the Big Picture thinking around their Purpose, Vision, Mission, and Values.
With that in place we dug into their Target Customers to help uncover new ideas around who UP competes against for their customers’ time, and what those customers value on a functional, emotional, and aspirational level. This information helped to crystallize thinking around UP’s approach to messaging and programming for their core demo and align programming decisions as they expanded into new, younger demos.
Finally to help communicate this new path, we worked with their team on a full redesign of their web experience to simplify the user experience and improve on-site engagement.
Client Feedback
“We needed a new strategy and were immediately blown away by the level of research and insight Map & Fire brought to the table. They are incredibly thorough and skilled in the space at a level I haven’t found at the smallest or largest agencies out there. They are now my go to shop.”
Services Provided
- Brand Strategy
- Positioning
- Messaging
- Brand Visuals
- Website Redesign
Overhauled the Entire Digital Presence of a Historic Landmark
Engagement Overview
The rich history of the Boscobel home and museum was stunning in person but lost in translation in their marketing. To better serve the thousands of visitors that come to the grounds every year, they looked to modernize their marketing footprint.
Results
Together with partner company, Predicate, we stripped their digital home down “to the studs”.
We defined the core outcomes for their customers and used that to drive a complete reorganization of their information architecture. From their, we carefully reworked all of the site’s functionality and design to reflect customer needs as well as the home’s visual beauty.
This work not only helped improve engagement and donations with their core visitors but also better capture profitable customer segments around wedding rentals and advertisers who use the beautiful, historic location for marketing photo shoots.
Client Feedback
“Throughout an intensive content audit and digital overhaul, Map & Fire offered inexhaustible insight and consistent follow through. Their equanimity, good humor, and clarity—all of which rested on an extremely solid foundation of expertise—was invaluable during a pivotal period.”
Services Provided
- Brand Strategy
- Positioning
- Messaging
- Copywriting
- Brand Visuals
- Website Redesign
Increased Impact for Non-Profit Innovation in Higher Ed.
Engagement Overview
The Michelson 20MM Foundation was founded by Dr. Gary K. Michelson to support and invest in entrepreneurs, technologies, and higher learning initiatives that seek to improve access to higher education. With so many extensions of their work, they needed to ensure all of their efforts were clear individually and aligned with their larger vision.
Results
We worked with the full 20MM Foundation team including their president and senior leadership to create a cohesive strategy and brand architecture that helped to structure, distill, and connect all the extensions of their transformative work in higher ed.
We then built on that direction to help 20MM effectively market and communicate with their target customers increasing their number of monthly average visitors by 150%.
This work has now extended into new areas for the foundation including providing higher education support within the prison system and for those formerly incarcerated, as well as a new just-in-time grant program for teams making urgent changes in education.
Client Feedback
“Map & Fire gave us actionable ideas to guide our thinking and solidify our brand. We now have a beautiful website with clear messaging for our foundation. We couldn’t be happier!”
Services Provided
- Brand Architecture
- Brand Strategy
- Positioning
- Messaging
- Copywriting
- Brand Visuals
- Website Redesign
The results our clients have seen
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