The results of our work and what our clients say about it
How we’ve strengthened the brand strategy and marketing of their businesses to help them grow.
Some Of The Brands Who Trust Us
Increased Conversions For A Meal Planning App By 59%
Engagement Overview
Eat This Much is a tech company in the health and nutrition space. Their core offering is an app that uses machine learning to generate automatic meal plans and recipes for diet-conscious adults.
We’ve worked with their team over the past 3 years to solidify their brand strategy, positioning, messaging, and user-onboarding.
Results
Our most recent work focused on helping the team expand their B2B offering for health professionals. While their B2C offering focuses on nutrition for individuals, this offering allows trainers and nutritionists to provide automated meal planning to their entire client base. This allows these professionals to expand their services and level up their businesses in a significant way.
Through a combination of brand strategy, research, copywriting, and design we lifted their time on site by 21% and increased their paid B2B app conversions by 59%.
Services Provided
- Brand Strategy
- Customer Research
- Positioning
- Messaging
- Copywriting
- UX Insights
- Page Design
Client Feedback
“Map & Fire helped my company find the focus that it’s been missing for years. Our messaging makes more sense, the new onboarding process is simpler, and we’re finally targeting customers that are more likely to stick with our product. If you’re looking for technical, thoughtful, brand and marketing expertise, Map & Fire is among the best.”
Created A New Growth Program For Fortune 500 Leaders
Engagement Overview
After the intense changes of 2020 and the impact they had on the business world, Goizueta’s Executive Education team looked for help in developing a new initiative that brought together the topics of purpose and growth for Fortune 500 senior leadership.
Results
We worked with their core team, including their Chief Corporate Learning Officer and Senior Director of Business Development, to craft the positioning, messaging, copywriting, and design for the new program.
As part of the engagement we conducted a series of interviews and built a survey for CEOs, CHROs, CLOs, CMOs, across Fortune 500 companies to extract key insights on this target segment. We used this mix of quantitative and qualitative data to align the program’s structure, message, and content with the challenges facing corporate senior leaders today.
The result is a first-of-its-kind program called the Growth Leadership Academy. The program trains leaders using a mix of Emory faculty and industry expert practitioners to level up their growth in this new landscape.
Services Provided
- Brand Strategy
- Customer Research
- Positioning
- Messaging
- Copywriting
- Page Design
Client Feedback
“It was important to us that we bring in outside expertise to help us shape our new program offering differently and more imaginatively. We quickly landed on Map & Fire as the ideal partner for us. The groundwork they laid and the insights they were able to glean from the research were excellent. Most of all their willingness to work in partnership and their obvious interest in us as a client was refreshing.”
Targeted A B2B Brand’s Core Messaging and Positioning For Disruption
Engagement Overview
The enterprise procurement space has long been filled with overly complex products that cater to legacy clients with outdated workflows. In other words, it’s a space that was begging for clarity and disruption.
Results
Working with their full leadership team, including the CEO and Heads of Marketing and Product, we rebuilt the core positioning and messaging for the brand. This was followed by copywriting and an audit of the website’s visual communication.
The work resulted in a more accessible, jargon-free style that highlights their unique strengths around automation and cost savings. It also provided a renewed focus and sense of cohesion for their remote team which is distributed across multiple cities.
Services Provided
- Brand Strategy
- Positioning
- Messaging
- Copywriting
- Site Audit
Client Feedback
“Map & Fire was a crucial partner in our journey through a branding exercise that allowed us to simplify our messaging. The Brand Guidebook process allowed us to clarify our value proposition and remove numerous roadblocks that existed with getting our entire team on the same page. They’re wonderful people to work with, and do a phenomenal job juggling all the personalities and opinions that exist inside of an organization.”
Crafted The Brand Foundation Of A Fast-Growing Boutique Liquor Market Chain
Engagement Overview
Hi–Lo’s goal is to flip the concept of the local liquor store on its head. Forget those grimy, poorly lit stores hocking scratch-off lotto tickets. Founders Talmadge Lowe and Chris Harris saw an opportunity to create a new type of chain – one that focuses on a welcoming spirit, sharing stories, and providing a full range of alcohol and food to help people celebrate all the moments in their lives, from Weddings to Wednesdays.
Results
Fast growth is great, but it creates challenges, too. Especially when it comes to building a brand. Talmadge and Chris recognized this and reached out to Map & Fire to help ensure everything from their core values and mission, to positioning, messaging, and visuals propelled the path they were on.
We collaborated with them along with their senior operations, sales, and marketing team to solidify and capture all facets of the brand.
The work has been critical both for their internal hiring and onboarding process to keep the team aligned but also to get their positioning laser-focused as they continue to raise money and expand their footprint from 2 to 5 stores and extend their reach into online sales.
Services Provided
- Brand Strategy
- Positioning
- Messaging
- Brand Visuals
Client Feedback
“As we’ve expanded, we realized that we needed Map & Fire to help us get down on paper what we’d been carrying around in our heads. We’ve been able to use the Brand Guidebook to better train our team and help with raising money for our growth. They are guides but also collaborators. Their commitment to getting it right for us was truly impressive.”
Uncovered Key Growth Opportunities for a European Food Tour Business With A Local Flavor
Engagement Overview
In the highly competitive tourism space, positioning is critical. You have to make sure your brand can earn the trust of new customers and stay memorable for existing customers between engagements.
With a presence in 10 of the most popular city destinations across Europe, Eating Europe has brought a taste of local culture to thousands of happy visitors over the past decade.
Results
In our collaboration, we did a brand deep-dive with their founder Kenny Dunn and their senior marketing team. To fuel our insights we utilized customer surveys and performed a thorough site audit to crystallize the elements that would solidify Eating Europe as a premium brand. This work helped clarify their position and offer opportunities around pricing and offerings to further propel growth.
Services Provided
- Brand Strategy
- Customer Research
- Positioning
- Messaging
- Brand Visuals
- Website Audit
Client Feedback
“After seven years, our company was in need of a brand refresh. Map & Fire took us through a well devised step-by-step process that enabled us to reposition our company within the marketplace. Map & Fire’s insights throughout the project were invaluable and their level of commitment was something we have rarely experienced with external agencies. I cannot recommend Map & Fire highly enough.”
Clarified Big Picture Strategy for a Cable TV Channel
Engagement Overview
UPtv approached Map & Fire seeking help to clarify their path in the competitive space of family cable programming, Over the years their programming had evolved to incorporate a wider range of shows but that message wasn’t being communicated fully to their audience.
Results
We started by working with UPtv’s senior marketing leadership team to refine the Big Picture thinking around their Purpose, Vision, Mission, and Values.
With that in place we dug into their Target Customers to help uncover new ideas around who UP competes against for their customers’ time, and what those customers value on a functional, emotional, and aspirational level. This information helped to crystallize thinking around UP’s approach to messaging and programming for their core demo and align programming decisions as they expanded into new, younger demos.
Finally to help communicate this new path, we worked with their team on a full redesign of their web experience to simplify the user experience and improve on-site engagement.
Services Provided
- Brand Strategy
- Positioning
- Messaging
- Brand Visuals
- Website Redesign
Client Feedback
“We needed a new strategy and were immediately blown away by the level of research and insight Map & Fire brought to the table. They are incredibly thorough and skilled in the space at a level I haven’t found at the smallest or largest agencies out there. They are now my go to shop.”
Overhauled the Entire Digital Presence of a Historic Landmark
Engagement Overview
The rich history of the Boscobel home and museum was stunning in person but lost in translation in their marketing. To better serve the thousands of visitors that come to the grounds every year, they looked to modernize their marketing footprint.
Results
Together with partner company, Predicate, we stripped their digital home down “to the studs”.
We defined the core outcomes for their customers and used that to drive a complete reorganization of their information architecture. From their, we carefully reworked all of the site’s functionality and design to reflect customer needs as well as the home’s visual beauty.
This work not only helped improve engagement and donations with their core visitors but also better capture profitable customer segments around wedding rentals and advertisers who use the beautiful, historic location for marketing photo shoots.
Services Provided
- Brand Strategy
- Positioning
- Messaging
- Copywriting
- Brand Visuals
- Website Redesign
Client Feedback
“Throughout an intensive content audit and digital overhaul, Map & Fire offered inexhaustible insight and consistent follow through. Their equanimity, good humor, and clarity—all of which rested on an extremely solid foundation of expertise—was invaluable during a pivotal period.”
Increased Impact for Non-Profit Innovation in Higher Ed.
Engagement Overview
The Michelson 20MM Foundation was founded by Dr. Gary K. Michelson to support and invest in entrepreneurs, technologies, and higher learning initiatives that seek to improve access to higher education. With so many extensions of their work, they needed to ensure all of their efforts were clear individually and aligned with their larger vision.
Results
We worked with the full 20MM Foundation team including their president and senior leadership to create a cohesive strategy and brand architecture that helped to structure, distill, and connect all the extensions of their transformative work in higher ed.
We then built on that direction to help 20MM effectively market and communicate with their target customers increasing their number of monthly average visitors by 150%.
This work has now extended into new areas for the foundation including providing higher education support within the prison system and for those formerly incarcerated, as well as a new just-in-time grant program for teams making urgent changes in education.
Services Provided
- Brand Architecture
- Brand Strategy
- Positioning
- Messaging
- Copywriting
- Brand Visuals
- Website Redesign
Client Feedback
“Map & Fire gave us actionable ideas to guide our thinking and solidify our brand. We now have a beautiful website with clear messaging for our foundation. We couldn’t be happier!”
The results our clients have seen
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