Our Work

How we’ve helped businesses grow and accomplish their goals.

Clarified Big Picture Strategy for a Cable TV Channel


To help clarify their path in the competitive space of family cable programming, we worked with UPtv to refine the Big Picture thinking around their Purpose, Vision, Mission, and Values.

With that in place we dug into their Target Customers to help uncover new ideas around who UP competes against for their customers’ time, and what those customers value on a functional, emotional, and aspirational level. This information helped to inform thinking around UP’s approach to messaging and programming for their core demo.

Client Feedback

"We needed a new strategy and were immediately blown away by the level of research and insight Map & Fire brought to the table. They are incredibly thorough and skilled in the space at a level I haven’t found at the smallest or largest agencies out there. They are now my go to shop."

Kendra Campbell-Milburn

VP, Consumer Engagement, UPtv

Increased Impact for Non-Profit Innovation in Higher Ed.

The Michelson 20MM Foundation

We worked with the Michelson 20MM Foundation to create a cohesive strategy and brand architecture that helped to structure, distill, and connect all the extensions of their transformative work in higher ed.

We've since built on that direction to help 20MM effectively market and communicate with their target customers increasing their number of monthly average users for the main foundation site by 150%.

Client Feedback

"Map & Fire gave us actionable ideas to guide our thinking and solidify our brand. We now have a beautiful website with clear messaging on the topic of intellectual property. We couldn’t be happier!"

Mayra Lombera

Director Strategic Initiatives, The Michelson 20MM Foundation

Business Model Innovation in the Entertainment Industry

Small Batch Content

We helped this LA-based production studio create a new type of content incubator that harnesses the thinking and approach proven in the tech world of Silicon Valley.

Through this process we did deep dives into the competitive landscape to dissect and evaluate potential business models in an effort to differentiate the business while working to maximize financial viability.

Client Feedback

“Map & Fire helped us spin off a new company, refocused our core mission, and became our goto source for guidance on both strategy and digital marketing. Constantly coming up with fresh ideas, and fearless in challenging conventional thinking, we now think of Map & Fire as a valuable extension of our team.”

Stu Pollard

Founder, CEO, Lunacy Productions

Improved Engagement with a Cable Channel's Programming, Website & Video Content

Aspire TV

We worked with Aspire on a comprehensive look at their strategy to help facilitate a transition from a broad range of programming into a small group of focused, lifestyle centric categories. The goal being to serve their audience more of the video content they're interested in.

Through our work we honed in on how Aspire could provide programming that would serve a unique and valuable role in the lives of their customers. That thinking is now helping to guide them as they evolve their programming lineup and share it with their audience.


  • Video Plays: 88K/month (+1685%)
  • Completed Video Plays: 81K/month (+2652%)
  • Completion Rate: 92% (+33%)
  • Monthly Users: +24%

Established a Personal Brand for an Emmy-Winning Writer

Jay Martel

As an accomplished writer, director, actor, and showrunner for more than two decades, Jay’s biggest challenge was consolidating and focusing all of his success into a cohesive story. And one that would best connect him with more of the work he wants to do.

Through the process of helping Jay get clear on his messaging, we also worked through ideas of purpose and vision. The end result was improved clarity around priorities for his personal life and career.

Client Feedback

"Map & Fire has a great (and rare) ability to understand their client's needs, even if those needs aren't readily apparent to the client. I've never encountered such an impressive combination of strategic thinking and human empathy."

Jay Martel

Emmy-Winning Writer and Author

Expanded Offerings for an Industry Leader


After 30 years of industry leading success, ACMS needed help expanding their offerings in the field of school safety services. With a well established position, our work focused on how to support growth that would build seamlessly on their trusted reputation.

We developed a complete rebrand while guiding the strategy that would maintain growth in their current services while propelling adoption of new services via their existing customer base.

KPI's For New Services

  • Organic Search Impressions: 10K/month
  • Visits for Employment Inquiries: 6.5K/month
  • Average Time on Site: 2:54
  • Bounce Rate Only: 37.66%

Building a Brand Around Post-Traumatic Growth

Life Revised

With a topic as deeply personal as grief, how do you build a trusting relationship with your audience?

We worked with writer and speaker, Lori LoCicero, to develop a new brand from scratch in support of her vision to share the power of post-traumatic growth.

Client Feedback

"Map & Fire’s expert guidance, insightful recommendations and customized strategies allowed me to fine-tune my vision, clarify my brand, and ultimately build my target audience."

Lori LoCicero

Founder, Life Revised

Clients From Our Past Professional Experience

We think every business can benefit from the kind of strategic thinking traditionally reserved for 800lb gorillas.

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Leading a business can feel like hiking without a map. We’ll show you how to lead your team and stay on course, so you can forge ahead with confidence.