Our Work

How we’ve helped businesses grow and accomplish their goals.

Eating Europe

In the highly competitive tourism space, positioning is critical. You have to make sure your brand can earn the trust of new customers and stay memorable for existing customers between engagements.

In our collaboration, we did a brand deep-dive along with customer surveys and site audits to crystallize the elements that would solidify Eating Europe as a premium brand. This work helped clarify their position and offer opportunities around pricing to propel growth.

Eat This Much

After several years of growth and evolution, Eat This Much needed some fresh perspective on their brand, marketing, and digital product.

In conjunction with customer surveys and user testing, we identified the key motivators and outcomes that drive their core customers. This work, in partnership with JourneyEngine, fueled new marketing campaigns with improved conversion rates on Facebook and Google Ads. In depth product audits also informed a host of app refinements to simplify their onboarding process and increase overall user engagement.

Boscobel House and Gardens

The rich history of the Boscobel home and museum was stunning in person but lost in translation in their marketing.

Together with partner company, Predicate, we stripped their digital home down “to the studs”. We defined the core outcomes for their customers and used that to drive a complete reorganization of their information architecture. From their, we carefully reworked all of the site’s functionality and design to reflect customer needs as well as the home’s visual beauty.

Lilspace

As digital devices seek to fill our every waking moment, it’s clear we need help taking a step back and getting offline.

Kim Cavallo, a voice and pioneer in the unplugging space, developed her app to help people reclaim the value of real life interactions and activities. Together, we’ve worked to explore ways to encourage positive customer behaviors, while supporting important causes, and creating a viable business model to support the vision.

UPtv

To help clarify their path in the competitive space of family cable programming, we worked with UPtv to refine the Big Picture thinking around their Purpose, Vision, Mission, and Values.

With that in place we dug into their Target Customers to help uncover new ideas around who UP competes against for their customers’ time, and what those customers value on a functional, emotional, and aspirational level. This information helped to inform thinking around UP’s approach to messaging and programming for their core demo.

The Michelson 20MM Foundation

We worked with the Michelson 20MM Foundation to create a cohesive strategy and brand architecture that helped to structure, distill, and connect all the extensions of their transformative work in higher ed.

We’ve since built on that direction to help 20MM effectively market and communicate with their target customers increasing their number of monthly average users for the main foundation site by 150%.

Small Batch Content

We helped this LA-based production studio create a new type of content incubator that harnesses the thinking and approach proven in the tech world of Silicon Valley.

Through this process we did deep dives into the competitive landscape to dissect and evaluate potential business models in an effort to differentiate the business while working to maximize financial viability.

Aspire TV

We worked with Aspire on a comprehensive look at their strategy to help facilitate a transition from a broad range of programming into a small group of focused, lifestyle centric categories. The goal being to serve their audience more of the video content they're interested in.

Through our work we honed in on how Aspire could provide programming that would serve a unique and valuable role in the lives of their customers. That thinking is now helping to guide them as they evolve their programming lineup and share it with their audience.

ACMS

After 30 years of industry leading success, ACMS needed help expanding their offerings in the field of school safety services. With a well established position, our work focused on how to support growth that would build seamlessly on their trusted reputation.

We developed a complete rebrand while guiding the strategy that would maintain growth in their current services while propelling adoption of new services via their existing customer base.

Life Revised

With a topic as deeply personal as grief, how do you build a trusting relationship with your audience?

We worked with writer and speaker, Lori LoCicero, to develop a new brand from scratch in support of her vision to share the power of post-traumatic growth.