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10 Point Checklist to Clearly Communicate Your Positioning

10 Point Checklist to Clearly Communicate Your Positioning

by Clay Ostrom | Last Updated: Mar 15, 2026 | Competition, Messaging, Positioning, Strategy, Website

< Back to The Campfire Creating truly differentiated positioning for your brand isn’t easy.  It requires a deep understanding of your customers and competitive market, and then aligning that with the unique strengths of your products, services, and operations.  If...
How To Write A Headline For Your Website That Inspires Action

How To Write A Headline For Your Website That Inspires Action

by Clay Ostrom | Last Updated: Dec 7, 2020 | Customers, Marketing, Messaging, Psychology, Website

< Back to The Campfire “No sentence can be effective if it contains facts alone. It must also contain emotion, image, logic, and promise.”- Copywriter and Author, Eugene Schwartz Of all the ways your brand expresses its value to connect with customers, there are...
31 Small(ish) Brands That Pack A Big Punch Of Marketing Inspiration

31 Small(ish) Brands That Pack A Big Punch Of Marketing Inspiration

by Clay Ostrom | Last Updated: Feb 3, 2023 | Brand Strategy, Marketing, Messaging, Positioning, Startups, Website

< Back to The Campfire When developing a brand it’s easy to find yourself trapped in a mental bubble. You live and breathe your business every day, and as a result tend to lose perspective on the work.  This can lead to writer’s block for your messaging, designer’s...
5 Elements Your Website Homepage Needs For Customers To Trust Your Brand

5 Elements Your Website Homepage Needs For Customers To Trust Your Brand

by Clay Ostrom | Last Updated: Feb 4, 2023 | Content Strategy Insights, Customers, Messaging, Psychology, Website

< Back to The Campfire A new customer arrives on your website’s homepage for the first time…and the clock is ticking. The customer is willing to give your business a few precious seconds of attention.  Within this tiny window, you need to communicate the...
Does Your Business Need a Website Redesign, Or a Brand Strategy Redesign?

Does Your Business Need a Website Redesign, Or a Brand Strategy Redesign?

by Clay Ostrom | Last Updated: Jul 18, 2020 | Brand Strategy, Customers, Entrepreneurship, Strategy, Website

< Back to The Campfire When your business launched its website, you had high hopes for the swarms of customers it would bring in. There would be buzz, everyone would share it, your contact form would be aflame with activity. So, why isn’t that stuff happening?...

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Map & Fire is a top market research and brand strategy agency in Los Angeles, California. We use positioning and customer data to give your business a strong foundation and a clear path for growth.

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