by Clay Ostrom | Last Updated: Aug 3, 2020 | Brand Strategy, Content Strategy, COVID-19, Data, Leadership
< Back to The Campfire Over a month has passed since the United States went into lockdown as a result of COVID-19. The impact it’s had on our personal and professional lives has been massive. And it’s forced every business to face some big questions on how they’ll...
by Clay Ostrom | Last Updated: Jul 18, 2020 | Brand Strategy, Content Strategy, COVID-19, Data, Leadership, Marketing
< Back to The Campfire The COVID-19 pandemic has created an unprecedented situation where people and businesses across the globe are talking in real-time about facing this singular threat. This battle has tested, and will continue to test, our ability to work as a...
by Clay Ostrom | Last Updated: May 25, 2020 | Brand Strategy, Data, Data-Driven Branding, Home Page Featured, Marketing, Storytelling
< Back to The Campfire This article was featured in the May 2020 issue of Foundr Magazine (click to view the piece) Our ability to communicate through storytelling played a crucial role in our evolution as humans. Stories allow us to build belief around ideas even...
by Clay Ostrom | Last Updated: May 4, 2020 | Brand Strategy, Customer Research, Data, Data-Driven Branding, Marketing, Messaging
< Back to The Campfire When it comes to understanding how your customers think, there’s one universal truth that applies to every brand — you’re going to be wrong. You’re going to be wrong about their motivations. You’re going to be wrong about their preferences....
by Clay Ostrom | Last Updated: May 4, 2020 | Brand Strategy, Customers, Data, Data-Driven Branding, Industry Trends, Marketing
< Back to The Campfire The words we search for on Google can provide an excellent peek into how we think about concepts. And when it comes to the growth and success of businesses, two words that get a lot of attention are “brand” and “marketing”. Which of these...
by Clay Ostrom | Last Updated: Mar 2, 2020 | Brand Strategy, Brand Visual Identity, Customers, Data, Marketing, Psychology, UX
< Back to The Campfire When it comes to telling a compelling story about your brand, the images you use to express the value your company provides plays a critical role. Brand imagery provides visual cues to help your customers interpret the usefulness of your...
