by Clay Ostrom | Last Updated: Jun 20, 2021 | Brand Strategy, Core Values, Culture, Implementing Your Brand, Leadership
< Back to The Campfire Your brand is the thread that ties your entire business together. It starts with your high level vision and values, extends into your positioning and offering, and gets expressed in your messaging and visuals.And for that brand to be...
by Clay Ostrom | Last Updated: Feb 23, 2020 | Brand Strategy, Culture, Implementing Your Brand, Leadership
< Back to The Campfire There are lots of reasons why remote work continues to spike in popularity. It increases access to talent. It decreases the need for expensive office space. And the evolution of technology makes it way easier to collaborate even when folks...
by Clay Ostrom | Last Updated: Feb 23, 2020 | Brand Strategy, Implementing Your Brand, Marketing, Positioning, Strategy
< Back to The Campfire Evaluating the health of your brand can be a tricky thing. To start, you have to define the role brand plays for your business. Your brand is a relationship between your business and your customers. The two halves of that relationship are:...
