Competition Archives

Branding Research: How To Do It And What Business Leaders Believe About Using It

by Clay Ostrom | Last Updated: Jan 14, 2023 | Brand Strategy, Competition, Customer Research, Customers, Data, Psychology

< Back to The Campfire This article was featured in the December 2022 issue of Foundr Magazine(click to view the piece) When we see a strong, memorable brand out in the wild, all we see is the finished product. We have the luxury of consuming the messaging,...

Competitive Positioning: How To Make Your Brand Stand Out In A Sea Of Sameness

by Clay Ostrom | Last Updated: Feb 4, 2023 | Brand Strategy, Competition, Positioning, Positioning Insights, Psychology, Strategy

< Back to The Campfire When it comes to taking risks, we’re wired to believe in the saying “there’s safety in numbers”. In other words, if we’re surrounded by others doing the same thing, literally or figuratively, we believe nothing bad is likely to happen to us....

4 Ways Your Brand Can Tell A Story Of Premium Quality To Customers

by Clay Ostrom | Last Updated: Feb 4, 2023 | Brand Strategy, Competition, Marketing, Messaging, Positioning, Psychology, Visual Identity

< Back to The Campfire A lifetime of getting hammered by thousands of ads a day, has turned us all into shockingly efficient judges of brand quality. I saw this superpower in action recently after buying a bottle of Acid League salad dressing. I showed the...

How To Find Your Brand’s Position With A Competitive Landscape Map

by Clay Ostrom | Last Updated: Feb 2, 2023 | Brand Strategy, Competition, Positioning, Positioning Insights, Strategy

< Back to The Campfire The right visual can be a huge asset to quickly convey information about your brand’s position. Whether it’s to align your internal team, present to customers, or pitch to investors, a competitive landscape map tells a concise, visual...

How To Check If The Window For Your Brand Is Open Or Closed

by Clay Ostrom | Last Updated: Jul 18, 2020 | Competition, Entrepreneurship, Positioning, Startups, Strategy

< Back to The Campfire How much does timing affect your chance of success in a market? What outside forces might impact the longevity of your business? A few weeks ago, I was on my morning commute to the gym. There was another car about 50 yards ahead of me and I...

What (And How) Your Customers Really Think About Your Brand’s Pricing

by Clay Ostrom | Last Updated: Feb 4, 2023 | Brand Strategy, Competition, Customers, Marketing, Positioning, Psychology, Sales, Strategy

< Back to The Campfire To attract and convert customers for your business, it’s important to understand how they think about the price of your offering. There are lots of factors around price that influence a customer’s decision to make a purchase. Some of those...