![Why AI has become a leading cause of positioning blur](https://mapandfire.com/wp-content/uploads/2024/06/positioning-blur.jpg)
![Why AI has become a leading cause of positioning blur](https://mapandfire.com/wp-content/uploads/2024/06/positioning-blur.jpg)
![Find out exactly where your brand can win with SmokeLadder](https://mapandfire.com/wp-content/uploads/2024/02/smokeladder-thumbnail.jpg)
Find out exactly where your brand can win with SmokeLadder
< Back to The Campfire Positioning and messaging analysis of Hubspot versus Folloze using SmokeLadder One of the most important things you need to figure out in terms of your positioning is where you can win in the market. In this video, I’m going to use our...![11 Tips (Plus Graphics) On How To Strengthen Your Brand Positioning Strategy](https://mapandfire.com/wp-content/uploads/2023/11/brand-positioning-strategy-tips.jpg)
11 Tips (Plus Graphics) On How To Strengthen Your Brand Positioning Strategy
< Back to The Campfire With a topic as complex and nuanced as your brand positioning strategy it’s easy to get lost. There are lots of resources to guide your approach and thinking but it still requires taking an abstract idea and applying it to your brand. This...![How To Use Brand Positioning (Not AI) To Avoid Becoming Perfectly Average](https://mapandfire.com/wp-content/uploads/2023/06/brand-positioning-not-ai.jpg)
How To Use Brand Positioning (Not AI) To Avoid Becoming Perfectly Average
< Back to The Campfire Noise in the competitive landscape is increasing at an alarming rate. In 2022 alone, 5 million new businesses popped up in the US. This is a 78% increase compared to the 2.8 million added in 2015. The thing is, noise isn’t evenly...![Branding Research: How To Do It And What Business Leaders Believe About Using It](https://mapandfire.com/wp-content/uploads/2022/08/branding-research-interview-masthead.jpg)
Branding Research: How To Do It And What Business Leaders Believe About Using It
< Back to The Campfire This article was featured in the December 2022 issue of Foundr Magazine(click to view the piece) When we see a strong, memorable brand out in the wild, all we see is the finished product. We have the luxury of consuming the messaging,...![Competitive Positioning: How To Make Your Brand Stand Out In A Sea Of Sameness](https://mapandfire.com/wp-content/uploads/2021/08/competitive-positioning-brand-map-and-fire-masthead.jpg)