by Clay Ostrom | May 16, 2018 | Marketing, Psychology, Startups, Strategy
< Back to The Campfire As business owners, we all make assumptions about how our customers think and feel. But when those assumptions are wrong, customers will struggle to see the value of our offering. To validate our assumptions, we do things like: Talk to...
by Clay Ostrom | May 9, 2018 | Customers, Jobs To Be Done, Positioning, Psychology, Startups
< Back to The Campfire There’s a well known idea that you can classify any business into one of two camps: Vitamin or Painkiller. Vitamins provide long term benefits. They’re an investment that will help you make progress on larger goals. Unfortunately, the delay...
