by Clay Ostrom | Last Updated: Jun 7, 2021 | Brand Strategy, Customers, Messaging, Positioning, Visual Identity
< Back to The Campfire In order to grow, every brand has to evolve over time. The triggers for that evolution come from internal changes to your business as well as external changes in the world around you. The challenge comes from deciding how much your brand...
by Clay Ostrom | Last Updated: Apr 12, 2021 | Brand Strategy, Marketing, Messaging, Psychology, Strategy, Writing
< Back to The Campfire At Map & Fire, we define a brand as a relationship between your company and your customers. The challenge is that a relationship is an abstract concept. This makes creating an authentic voice for a brand a tricky thing to wrap your head...
by Clay Ostrom | Last Updated: Mar 29, 2021 | Brand Strategy, Competition, Marketing, Messaging, Positioning, Psychology, Visual Identity
< Back to The Campfire A lifetime of getting hammered by thousands of ads a day, has turned us all into shockingly efficient judges of brand quality. I saw this superpower in action recently after buying a bottle of Acid League salad dressing. I showed the...
by Clay Ostrom | Last Updated: Feb 15, 2021 | Jobs To Be Done, Marketing, Messaging, Psychology, Strategy
< Back to The Campfire The most dangerous misconception that founders and marketers can have is the belief that anyone, including their most loyal customers, care about their product or service. It’s an easy trap to fall into because we’re obsessed with our own...
by Clay Ostrom | Last Updated: Dec 7, 2020 | Customers, Marketing, Messaging, Psychology, Website
< Back to The Campfire “No sentence can be effective if it contains facts alone. It must also contain emotion, image, logic, and promise.”- Copywriter and Author, Eugene Schwartz Of all the ways your brand expresses its value to connect with customers, there are...
by Clay Ostrom | Last Updated: Mar 23, 2021 | Brand Strategy, Building Your Brand, Content Strategy, Core Values, Marketing, Messaging
< Back to The Campfire This article was featured in the February 2021 issue of Foundr Magazine(click to view the piece) When your brand is young and growing, it’s easy to feel limited by what you don’t have — budget, people, resources. Instead, by leaning into the...
