by Clay Ostrom | Last Updated: Feb 15, 2021 | Jobs To Be Done, Marketing, Messaging, Psychology, Strategy
< Back to The Campfire The most dangerous misconception that founders and marketers can have is the belief that anyone, including their most loyal customers, care about their product or service. It’s an easy trap to fall into because we’re obsessed with our own...
by Clay Ostrom | Last Updated: Dec 7, 2020 | Customers, Marketing, Messaging, Psychology, Website
< Back to The Campfire “No sentence can be effective if it contains facts alone. It must also contain emotion, image, logic, and promise.”- Copywriter and Author, Eugene Schwartz Of all the ways your brand expresses its value to connect with customers, there are...
by Clay Ostrom | Last Updated: Feb 23, 2021 | Brand Strategy, Building Your Brand, Content Strategy, Core Values, Home Page Featured, Marketing, Messaging
< Back to The Campfire This article was featured in the February 2021 issue of Foundr Magazine(click to view the piece) When your brand is young and growing, it’s easy to feel limited by what you don’t have — budget, people, resources. Instead, by leaning into the...
by Clay Ostrom | Last Updated: Jan 11, 2021 | Brand Strategy, Marketing, Messaging, Positioning, Startups, Website
< Back to The Campfire When developing a brand it’s easy to find yourself trapped in a mental bubble. You live and breathe your business every day, and as a result tend to lose perspective on the work. This can lead to writer’s block for your messaging, designer’s...
by Clay Ostrom | Last Updated: Sep 2, 2020 | Brand Strategy, Marketing, Messaging, Positioning, Positioning Insights
< Back to The Campfire It’s not overstating things to say that the success of your business largely hinges on two aspects of the same concept:The clarity of your positioningYour ability to communicate that positioning to customersThe reason your positioning is so...
by Clay Ostrom | Last Updated: Jun 13, 2020 | Brand Strategy, Marketing, Messaging, Positioning, Strategy, Writing
< Back to The Campfire There’s a reason why writing effective marketing messages is so hard. Within the span of a couple short sentences your messages have to summarize the entire essence of what your brand provides.In our normal lives, we never communicate with...
