Map & Fire
  • Services
    • Brand Strategy
    • Customer Research
    • Copy, Design, Naming
  • Work
  • Content Hub
  • About
  • Contact
Select Page
Which Key Messaging Strategy Is Right For Your Brand: Value Or Differentiation?

Which Key Messaging Strategy Is Right For Your Brand: Value Or Differentiation?

by Clay Ostrom | Last Updated: Jan 14, 2023 | Brand Strategy, Customers, Home Page Featured, Marketing, Messaging, Strategy

< Back to The Campfire There’s a well discussed idea in branding that key messages should focus on the customer benefits of an offering rather than its features. In other words, the lead message centers on the value the customer receives.  The logic here is that...
How To Write Key Messages That Use Your Customer’s Own Words

How To Write Key Messages That Use Your Customer’s Own Words

by Clay Ostrom | Last Updated: Jan 14, 2023 | Customers, Marketing Messages Insights, Messaging, Positioning, Strategy

< Back to The Campfire The ultimate goal for your key messages is to align your brand’s unique value with the needs of your customers. And do it in a way customers can easily understand. You can think of key messages as the first introduction a person gets to your...
5 Ways To Improve Your Brand Communication Based On Data From 4,598 Companies

5 Ways To Improve Your Brand Communication Based On Data From 4,598 Companies

by Clay Ostrom | Last Updated: Feb 4, 2023 | Brand Strategy, Customer Research, Data, Messaging

< Back to The Campfire It’s hard to evolve and improve your brand strategy without good data. Some data connects to your customers – understanding their needs, motivations, and preferences. And other data comes from assessing the competitive landscape – identifying...
Rebranding Strategy Guide: From Brand Refresh to Full Brand Transformation

Rebranding Strategy Guide: From Brand Refresh to Full Brand Transformation

by Clay Ostrom | Last Updated: Mar 26, 2022 | Brand Strategy, Customers, Messaging, Positioning, Visual Identity

< Back to The Campfire In order to grow, every brand has to evolve over time. The triggers for that evolution come from internal changes to your business as well as external changes in the world around you. The challenge comes from deciding how much your brand...
How To Use Brand Archetypes To Create An Authentic Voice That Customers Trust

How To Use Brand Archetypes To Create An Authentic Voice That Customers Trust

by Clay Ostrom | Last Updated: Feb 2, 2023 | Brand Archetypes, Brand Strategy, Home Page Featured, Marketing, Messaging, Psychology, Strategy, Writing

< Back to The Campfire At Map & Fire, we define a brand as a relationship between your company and your customers. The challenge is that a relationship is an abstract concept. This makes creating an authentic voice for a brand a tricky thing to wrap your head...
4 Ways Your Brand Can Tell A Story Of Premium Quality To Customers

4 Ways Your Brand Can Tell A Story Of Premium Quality To Customers

by Clay Ostrom | Last Updated: Feb 4, 2023 | Brand Strategy, Competition, Marketing, Messaging, Positioning, Psychology, Visual Identity

< Back to The Campfire A lifetime of getting hammered by thousands of ads a day, has turned us all into shockingly efficient judges of brand quality.  I saw this superpower in action recently after buying a bottle of Acid League salad dressing.   I showed the...
« Older Entries

Field Guide Navigation

  • Brand Strategy Field Guide
  • Campfire Blog
  • Brand Strategy Case Studies

About

Map & Fire is a branding and customer research agency in Los Angeles. We help you own a unique position in your market with a blend of brand strategy, customer research, and proprietary market data.

Clutch Top Branding Agency Award
Top Branding and Customer Research Agency in Los Angeles and California

Branding Services

  • Brand Strategy
  • Customer Research
  • Copy, Design, Naming

Brand Resources

  • Brand Strategy Field Guide
  • Campfire Blog
  • Brand Strategy Case Studies

Follow Us

Get access to bite-sized brand and marketing strategy content right on your phone.

Follow our Instagram:

Copyright 2015 - 2019, Map & Fire | Handcrafted in Los Angeles

Free Branding and Marketing Workbook

Get a 10 page workbook on Purpose, Vision, and Values. Plus resources for Archetypes, Tone, Messaging, and more.

Check your email to confirm your address and receive your workbook!