How To Write Key Messages That Use Your Customer’s Own Words
< Back to The Campfire The ultimate goal for your key messages is to align your brand’s unique value with the needs of your customers. And do it in a way customers can easily understand. You can think of key messages as the first introduction a person gets to your...
5 Ways To Improve Your Brand Communication Based On Data From 4,598 Companies
< Back to The Campfire It’s hard to evolve and improve your brand strategy without good data. Some data connects to your customers – understanding their needs, motivations, and preferences. And other data comes from assessing the competitive landscape – identifying...
Rebranding Strategy Guide: From Brand Refresh to Full Brand Transformation
< Back to The Campfire In order to grow, every brand has to evolve over time. The triggers for that evolution come from internal changes to your business as well as external changes in the world around you. The challenge comes from deciding how much your brand...
How To Use Brand Archetypes To Create An Authentic Voice That Customers Trust
< Back to The Campfire At Map & Fire, we define a brand as a relationship between your company and your customers. The challenge is that a relationship is an abstract concept. This makes creating an authentic voice for a brand a tricky thing to wrap your head...
