by Clay Ostrom | Nov 5, 2019 | Brand Strategy, Customers, Marketing, Messaging, Sales
< Back to The Campfire There’s a strange condition that affects people the second they slip on their marketing hat. Their words become complex. They spit out sentences in odd, stilted fragments. Original thoughts get replaced with clichés, and ideas are drained of...
by Clay Ostrom | Oct 15, 2019 | Brand Strategy, Messaging
< Back to The Campfire Creativity centers around the use of our imagination. It’s associated with freedom of thought and expression. At times creativity feels like it comes from a magical, almost undefinable space inside of us. The challenge comes when you need to...
by Clay Ostrom | Sep 17, 2019 | Customers, Marketing, Messaging
< Back to The Campfire When it comes to the marketing messages for your brand, there’s one idea that we come back to more than any other. We write about it, we’ve done a research study about it, and we implement it with our clients. Don’t just describe the...
by Clay Ostrom | Aug 19, 2019 | Customers, Marketing, Messaging, Psychology
< Back to The Campfire When it comes to decision making, we love to think of ourselves as thoughtful, rational beings. And in marketing, we extend that same line of thought to our customers. We imagine them carefully assessing and analyzing our offering. Poring...
by Clay Ostrom | Aug 11, 2019 | Brand Strategy, Marketing, Messaging, Positioning, Teardown
< Back to The Campfire This article was featured in the October 2019 issue of Foundr Magazine(click to view the piece)With all the noise and smoke in the startup world, a strong brand is critical to capture your audience’s attention. And for a brand to be...
by Clay Ostrom | Apr 10, 2019 | Customers, Marketing, Messaging, Positioning, Sales
< Back to The Campfire When it comes to messaging, the biggest mistake companies make is to focus too much on themselves. On an intuitive level, it’s easy to think your messaging should answer one simple question.“What we do”If you can provide a clear answer to...
