by Clay Ostrom | Jan 6, 2020 | Customers, Messaging, Psychology, Website
< Back to The Campfire A new customer arrives on your website’s homepage for the first time…and the clock is ticking.The customer is willing to give your business a few precious seconds of attention. Within this tiny window, you need to communicate the value...
by Clay Ostrom | Dec 2, 2019 | Customers, Marketing, Messaging, Psychology
< Back to The Campfire The purpose of your marketing messages is to describe how your customers’ lives will improve when they engage with your business. It’s an easy concept to articulate, but it contains a key word with a lot of hidden complexity: Improve. That...
by Clay Ostrom | Nov 13, 2019 | Brand Strategy, Marketing, Messaging, Teardown
< Back to The Campfire When developing a brand, it’s not always easy to know what’s working and what isn’t. The goal of your brand is to communicate your company’s unique value to your customers. So, in a broad sense, the effectiveness of your brand can be measured...
by Clay Ostrom | Nov 5, 2019 | Brand Strategy, Customers, Marketing, Messaging, Sales
< Back to The Campfire There’s a strange condition that affects people the second they slip on their marketing hat. Their words become complex. They spit out sentences in odd, stilted fragments. Original thoughts get replaced with clichés, and ideas are drained of...
by Clay Ostrom | Oct 15, 2019 | Brand Strategy, Messaging
< Back to The Campfire Creativity centers around the use of our imagination. It’s associated with freedom of thought and expression. At times creativity feels like it comes from a magical, almost undefinable space inside of us. The challenge comes when you need to...
by Clay Ostrom | Sep 17, 2019 | Customers, Marketing, Messaging
< Back to The Campfire When it comes to the marketing messages for your brand, there’s one idea that we come back to more than any other. We write about it, we’ve done a research study about it, and we implement it with our clients. Don’t just describe the...
