![Why AI has become a leading cause of positioning blur](https://mapandfire.com/wp-content/uploads/2024/06/positioning-blur.jpg)
![Why AI has become a leading cause of positioning blur](https://mapandfire.com/wp-content/uploads/2024/06/positioning-blur.jpg)
![Find out exactly where your brand can win with SmokeLadder](https://mapandfire.com/wp-content/uploads/2024/02/smokeladder-thumbnail.jpg)
Find out exactly where your brand can win with SmokeLadder
< Back to The Campfire Positioning and messaging analysis of Hubspot versus Folloze using SmokeLadder One of the most important things you need to figure out in terms of your positioning is where you can win in the market. In this video, I’m going to use our...![Which Key Messaging Strategy Is Right For Your Brand: Value Or Differentiation?](https://mapandfire.com/wp-content/uploads/2023/01/key-messaging-strategy-masthead.jpg)
Which Key Messaging Strategy Is Right For Your Brand: Value Or Differentiation?
< Back to The Campfire There’s a well discussed idea in branding that key messages should focus on the customer benefits of an offering rather than its features. In other words, the lead message centers on the value the customer receives. The logic here is that...![5 Ways To Improve Your Brand Communication Based On Data From 4,598 Companies](https://mapandfire.com/wp-content/uploads/2022/01/brand-data-insights-masthead.jpg)
5 Ways To Improve Your Brand Communication Based On Data From 4,598 Companies
< Back to The Campfire It’s hard to evolve and improve your brand strategy without good data. Some data connects to your customers – understanding their needs, motivations, and preferences. And other data comes from assessing the competitive landscape – identifying...![Rebranding Strategy Guide: From Brand Refresh to Full Brand Transformation](https://mapandfire.com/wp-content/uploads/2021/06/rebranding-strategy-map-and-fire-masthead.jpg)