by Clay Ostrom | Aug 19, 2019 | Customers, Marketing, Messaging, Psychology
< Back to The Campfire When it comes to decision making, we love to think of ourselves as thoughtful, rational beings. And in marketing, we extend that same line of thought to our customers. We imagine them carefully assessing and analyzing our offering. Poring...
by Clay Ostrom | Aug 11, 2019 | Brand Strategy, Marketing, Messaging, Positioning, Teardown
< Back to The Campfire With all the noise and smoke in the startup world, a strong brand is critical to capture your audience’s attention. And for a brand to be effective, its messaging has to express the brand’s unique position in a clear, emotionally...
by Clay Ostrom | Apr 10, 2019 | Customers, Marketing, Messaging, Positioning, Sales
< Back to The Campfire When it comes to messaging, the biggest mistake companies make is to focus too much on themselves. On an intuitive level, it’s easy to think your messaging should answer one simple question.“What we do”If you can provide a clear answer to...
by Clay Ostrom | Nov 20, 2017 | Brand Strategy, Marketing, Messaging, Psychology, Strategy
< Back to The Campfire At this point, we’ve been fully saturated with content about the latest batch of phones. We’ve seen the presentations, read the articles, watched the videos, and listened to the podcasts. The product features have been dissected and folks...
by Clay Ostrom | Oct 20, 2017 | Entrepreneurship, Marketing, Messaging, Startups, Strategy
< Back to The Campfire This series follows a real life startup to show how you can craft the strategy and messaging you need to launch your business idea and validate it with customers. Quick Recap and Context If you’re just jumping in, this series is designed to...
