by Clay Ostrom | Last Updated: Mar 29, 2021 | Brand Strategy, Competition, Marketing, Messaging, Positioning, Psychology, Visual Identity
< Back to The Campfire A lifetime of getting hammered by thousands of ads a day, has turned us all into shockingly efficient judges of brand quality. I saw this superpower in action recently after buying a bottle of Acid League salad dressing. I showed the...
by Clay Ostrom | Last Updated: Feb 1, 2021 | Brand Strategy, Marketing, Teardown, Visual Identity
< Back to The Campfire A logo provides a simple, memorable reflection of your brand’s value. So, as a brand evolves, it’s natural that the visual representation of the brand should evolve alongside it. In a brand’s early days, you have a very limited view on what...
by Clay Ostrom | Last Updated: Jan 31, 2021 | Brand Strategy, Core Purpose, Positioning, Visual Identity
< Back to The Campfire Whether you’re a first-time founder or a serial entrepreneur, defining something as multifaceted as your brand is bound to lead to questions. And while there are plenty of resources out there, the challenge is often understanding how those...
by Clay Ostrom | Last Updated: Jan 31, 2021 | Brand Strategy, Building Your Brand, Messaging, Visual Identity
< Back to The Campfire Creativity centers around the use of our imagination. It’s associated with freedom of thought and expression. At times creativity feels like it comes from a magical, almost undefinable space inside of us. The challenge comes when you need to...
by Clay Ostrom | Last Updated: Jan 31, 2021 | Brand Strategy, Brand Visual Identity, Marketing, Positioning, Strategy, Visual Identity
< Back to The Campfire (All logo images via Branded In Memory from Signs.com)The phrase “your brand is not your logo” has been around for years. It’s a simple idea that helps shake a common misconception. It pushes people to expand their understanding of what a...
