Visual Identity Archives

Rebranding Strategy Guide: From Brand Refresh to Full Brand Transformation

by Clay Ostrom | Last Updated: Mar 26, 2022 | Brand Strategy, Customers, Messaging, Positioning, Visual Identity

< Back to The Campfire In order to grow, every brand has to evolve over time. The triggers for that evolution come from internal changes to your business as well as external changes in the world around you. The challenge comes from deciding how much your brand...

4 Ways Your Brand Can Tell A Story Of Premium Quality To Customers

by Clay Ostrom | Last Updated: Feb 4, 2023 | Brand Strategy, Competition, Marketing, Messaging, Positioning, Psychology, Visual Identity

< Back to The Campfire A lifetime of getting hammered by thousands of ads a day, has turned us all into shockingly efficient judges of brand quality. I saw this superpower in action recently after buying a bottle of Acid League salad dressing. I showed the...

3 Things To Consider Before You Redesign Your Brand’s Logo

by Clay Ostrom | Last Updated: Feb 3, 2023 | Brand Strategy, Marketing, Teardown, Visual Identity

< Back to The Campfire This article was featured in the May 2021 issue of Foundr Magazine(click to view the piece) A logo provides a simple, memorable reflection of your brand’s value. So, as a brand evolves, it’s natural that the visual representation of the brand...

How To Create A Cohesive Brand Identity, Personality, Voice, Story, Name, And Promise

by Clay Ostrom | Last Updated: Feb 4, 2023 | Brand Strategy, Core Purpose, Positioning, Visual Identity

< Back to The Campfire Whether you’re a first-time founder or a serial entrepreneur, defining something as multifaceted as your brand is bound to lead to questions. And while there are plenty of resources out there, the challenge is often understanding how those...

The Secret To Elevating Your Brand’s Creative? Constraints.

by Clay Ostrom | Last Updated: Jan 31, 2021 | Brand Strategy, Building Your Brand, Messaging, Visual Identity

< Back to The Campfire Creativity centers around the use of our imagination. It’s associated with freedom of thought and expression. At times creativity feels like it comes from a magical, almost undefinable space inside of us. The challenge comes when you need to...

Why Your Brand’s Logo Is The Last Thing You Should Worry About

by Clay Ostrom | Last Updated: Jan 31, 2021 | Brand Strategy, Brand Visual Identity, Marketing, Positioning, Strategy, Visual Identity

< Back to The Campfire (All logo images via Branded In Memory from Signs.com)The phrase “your brand is not your logo” has been around for years. It’s a simple idea that helps shake a common misconception. It pushes people to expand their understanding of what a...