Actionable courses to build a memorable 🧠brand

🔥Signal has everything you need for DIY brand building

On-Demand Courses
Step-by-step guidance to create a brand that aligns with your customers.

Answers to Questions
Access to our team of brand strategists who will keep you moving forward.

Community Connections
Work and learn in a space with other founders and marketers building brands.

Positioning and Messaging course includes:
- 26 video lessons
- 45 page workbook
Topics covered:
- Customer segments
- Jobs to Be Done
- Elements of Value
- Competitive differentiation
- Offering alignment
- Positioning Statement
- Tone of Voice
- SEO Keywords
- Key Messages

Brand Archetypes course includes:
- 10 video lessons
- 20 page workbook
Topics covered:
- Background and origin
- Benefits of brand archetypes
- Brand archetypes wheel
- 4 themes of brand archetypes
- 12 brand archetype definitions
- Color associations
- Brand examples
- Blending exercise
- Selecting your brand archetypes
Folks who’ve taken our branding courses say…
What you get with
Signal:

Positioning, Messaging, Brand Archetypes
On-demand video courses to improve how you connect and communicate with customers.

Detailed Workbooks
Get immediate access to our strategy workbooks with exercises to guide your efforts every step of the way.

Hands-On Help
Ask questions and share what you’re working on to get fast feedback from us as well as the community.

Fast Results
Get content to strengthen your brand and marketing immediately. It’s not for “some day”, it’s for today.

Proven Methods
Access processes and tools that we’ve honed through years of brand and marketing consulting work.

Real-World Examples
Learn about concepts with examples from our consulting clients to highlight ideas and make processes concrete.
These are the same proven strategies we’ve used with dozens of clients:
Some Of The Brands Who Trust Us


Meet the founder
Hi, I’m Clay Ostrom
I have over 15 years of experience in brand, marketing, and strategy. I contribute to publications like Adweek and Foundr Magazine, have taught brand strategy lectures at UCLA, and have worked in the past with companies like Google, Sony, and Universal Pictures.
As a 3x founder, I’m incredibly passionate about working with entrepreneurs and business leaders to help them get the most out of their work and help them succeed. I bring that same energy now to Signal.


Meet the founder
Hi, I’m Clay Ostrom
I have over 15 years of experience in brand, marketing, and strategy. I contribute to publications like Adweek and Foundr Magazine, have taught brand strategy lectures at UCLA, and have worked in the past with companies like Google, Sony, and Universal Pictures.
As a 3x founder, I’m incredibly passionate about working with entrepreneurs and business leaders to help them get the most out of their work and help them succeed. I bring that same energy now to Signal.


🔥Signal helps brands everywhere grow…
Despite being thousands of miles apart, everyone’s stories center around similar challenges:
How do we create stronger connections with customers?
How do we better position our products and services?
How do we keep growing?
Those are the exact problems that Signal solves.

With 🔥Signal you’ll gain an unfair brand advantage by deeply understanding…

Your Customers

Your Competition

Your Offering

Your Messaging
What’s included with 🔥Signal:
Courses On Positioning, Messaging, and Brand Archetypes:
- On-demand video lessons across all areas of your brand and marketing
- Hours of content you can watch at your own pace
- Bite-size pieces that are easy to digest
Private Community For Questions:
- Our discussion board allows members to get feedback, ask questions of us, and help one another
- A place to share work-in-progress efforts to get an outside perspective and discover new opportunities
- Virtual “office hours” each month to catch up on questions or get real-time help
Actionable Strategy Workbooks
- Include step-by-step exercises and frameworks for our positioning, messaging, and archetype processes
- Immediately downloadable and ready to use
- Yours to keep and iterate on over time as your brand evolves
Monthly Zoom Working Sessions
- Each month we’ll host a 1 hour video call to connect with members and answer questions live
- Feedback and breakdowns of marketing and brand efforts from members
One simple price to access 🔥Signal: $39/month
- All courses
- On-demand video content
- Strategy workbooks
- Community space to access the Map & Fire team to ask questions
- Monthly video call sessions
- Month-to-month, no long-term commitment
Start building a memorable 🧠brand
