Courses and community to build a memorable 🧠brand
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Get clear about what makes your brand unique
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On-Demand Courses
Step-by-step guidance to create a brand that aligns with your customers.
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Answers to Questions
Access to our team of brand strategists who will keep you moving forward.
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Community Connections
Work and learn in a space with other founders and marketers building brands.
Folks who’ve taken our branding courses say…
What you get with
Signal:
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Positioning, Messaging, Brand Archetypes
On-demand video courses to improve how you connect and communicate with customers.
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Detailed Workbooks
Get immediate access to our strategy workbooks with exercises to guide your efforts every step of the way.
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Hands-On Help
Ask questions and share what you’re working on to get fast feedback from us as well as the community.
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Fast Results
Get content to strengthen your brand and marketing immediately. It’s not for “some day”, it’s for today.
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Proven Methods
Access processes and tools that we’ve honed through years of brand and marketing consulting work.
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Real-World Examples
Learn about concepts with examples from our consulting clients to highlight ideas and make processes concrete.
Access the same proven strategies we use with our clients:
Some Of The Brands Who Trust Us
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Meet the founder
Hi, I’m Clay Ostrom
I have over 15 years of experience in brand, marketing, and strategy. I contribute to publications like Adweek and Foundr Magazine, have taught brand strategy lectures at UCLA, and have worked in the past with companies like Google, Sony, and Universal Pictures.
As a 3x founder, I’m incredibly passionate about working with entrepreneurs and business leaders to help them get the most out of their work and help them succeed. I bring that same energy now to Signal.
![](https://mapandfire.com/wp-content/uploads/2020/03/mentorship-logos-light-0320.png)
![](https://mapandfire.com/wp-content/uploads/2020/03/content-logo-bar-white-0320.png)
Meet the founder
Hi, I’m Clay Ostrom
I have over 15 years of experience in brand, marketing, and strategy. I contribute to publications like Adweek and Foundr Magazine, have taught brand strategy lectures at UCLA, and have worked in the past with companies like Google, Sony, and Universal Pictures.
As a 3x founder, I’m incredibly passionate about working with entrepreneurs and business leaders to help them get the most out of their work and help them succeed. I bring that same energy now to Signal.
![](https://mapandfire.com/wp-content/uploads/2020/03/mentorship-logos-light-0320.png)
![](https://mapandfire.com/wp-content/uploads/2020/03/content-logo-bar-white-0320.png)
🔥Signal helps brands everywhere grow…
Despite being thousands of miles apart, everyone’s stories center around similar challenges:
How do we create stronger connections with customers?
How do we better position our products and services?
How do we keep growing?
Those are the exact problems that Signal solves.
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With 🔥Signal you’ll gain an unfair brand advantage by deeply understanding…
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Your Customers
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Your Competition
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Your Offering
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Your Messaging
What’s included with 🔥Signal:
Courses On Positioning, Messaging, and Brand Archetypes:
- On-demand video lessons across all areas of your brand and marketing
- Hours of content you can watch at your own pace
- Bite-size pieces that are easy to digest
Private Community For Questions:
- Our discussion board allows members to get feedback, ask questions of us, and help one another
- A place to share work-in-progress efforts to get an outside perspective and discover new opportunities
- Virtual “office hours” each month to catch up on questions or get real-time help
Actionable Strategy Workbooks
- Include step-by-step exercises and frameworks for our positioning, messaging, and archetype processes
- Immediately downloadable and ready to use
- Yours to keep and iterate on over time as your brand evolves
Get a monthly membership or buy a specific course:
Monthly membership access: $39/month
Membership includes:
- All courses
- On-demand video content
- Strategy workbooks
- Community space to access the Map & Fire team to ask questions
- Month-to-month, no long-term commitment
Brand Positioning & Messaging Course Only: $149 (one time fee)
Membership includes:
- Brand Positioning & Messaging Course
- On-demand video content
- Strategy workbook
- One time fee
Brand Archetypes Course Only: $49 (one time fee)
Membership includes:
- Brand Archetypes Course
- On-demand video content
- Strategy workbook
- One time fee
Start building a memorable 🧠brand
![Signal community content Signal community content](https://mapandfire.com/wp-content/uploads/2023/08/signal-landing-page-header-tall.png)