Actionable courses to build a memorable 🧠 brand

For founders and marketers who wants to grow their brand 🔥Signal provides courses on positioning, messaging, and brand archetypes along with a place to ask questions and get answers.

Access Our Branding Courses

🔥Signal has everything you need for DIY brand building

On-Demand Courses

Step-by-step guidance to create a brand that aligns with your customers.

Answers to Questions

Access to our team of brand strategists who will keep you moving forward.

Community Connections

Work and learn in a space with other founders and marketers building brands.

Positioning and Messaging course includes:

26 video lessons
45 page workbook

Topics covered:

Customer segments
Jobs to Be Done
Elements of Value
Competitive differentiation
Offering alignment
Positioning Statement
Tone of Voice
SEO Keywords
Key Messages

Brand Archetypes course includes:

10 video lessons
20 page workbook

Topics covered:

Background and origin
Benefits of brand archetypes
Brand archetypes wheel
4 themes of brand archetypes
12 brand archetype definitions
Color associations
Brand examples
Blending exercise
Selecting your brand archetypes

Folks who’ve taken our branding courses say…

“A wonderful platform and so helpful for us. We’ll be working with these concepts, tools and ways to develop our messaging for a long time. It has really helped us as business owners and creators.”

Dr. Erin Evans

Founder, Ardacious

“I really liked the frameworks that you provided when thinking about positioning. By going through them, it was easy to align my understanding of our customers and the value we bring them.”

Stewart Hillhouse

Content Manager, Mutiny

“Loved the workbook! Having a tangible document to document my progress and capture my thoughts on my brand was really helpful to keep on track and stay accountable.”

Irma Mesa

Product Marketer, Founder, Cafecito

What you get with Signal:

Positioning, Messaging, Brand Archetypes

On-demand video courses to improve how you connect and communicate with customers.

Detailed Workbooks

Get immediate access to our strategy workbooks with exercises to guide your efforts every step of the way.

Hands-On Help

Ask questions and share what you’re working on to get fast feedback from us as well as the community.

Fast Results

Get content to strengthen your brand and marketing immediately. It’s not for “some day”, it’s for today.

Proven Methods

Access processes and tools that we’ve honed through years of brand and marketing consulting work.

Real-World Examples

Learn about concepts with examples from our consulting clients to highlight ideas and make processes concrete.

These are the same proven strategies we’ve used with dozens of clients:

Some Of The Brands Who Trust Us

Meet the founder

Hi, I’m Clay Ostrom

I have over 15 years of experience in brand, marketing, and strategy. I contribute to publications like Adweek and Foundr Magazine, have taught brand strategy lectures at UCLA, and have worked in the past with companies like Google, Sony, and Universal Pictures.

As a 3x founder, I’m incredibly passionate about working with entrepreneurs and business leaders to help them get the most out of their work and help them succeed. I bring that same energy now to Signal.

I Provide Mentorship For:

My content has been published in:

Meet the founder

Hi, I’m Clay Ostrom

I have over 15 years of experience in brand, marketing, and strategy. I contribute to publications like Adweek and Foundr Magazine, have taught brand strategy lectures at UCLA, and have worked in the past with companies like Google, Sony, and Universal Pictures.

As a 3x founder, I’m incredibly passionate about working with entrepreneurs and business leaders to help them get the most out of their work and help them succeed. I bring that same energy now to Signal.

I Provide Mentorship For:

My content has been published in:

🔥Signal helps brands everywhere grow…

We’ve worked with founders and marketers literally around the planet to understand the challenges they’re facing.

Despite being thousands of miles apart, everyone’s stories center around similar challenges:

How do we create stronger connections with customers?

How do we better position our products and services?

How do we keep growing?

Those are the exact problems that Signal solves.

With 🔥Signal you’ll gain an unfair brand advantage by deeply understanding…

Your Customers

Learn what drives your customers into action, the outcomes they want, and what they value in a solution

Your Competition

See where your business fits in the competitive landscape and learn how to protect your position

Your Offering

Align your existing product or service with your customers’ most important needs and discover new ways to expand your offerings

Your Messaging

Define the key benefits, tone of voice, and messages that communicate your value and engage your customers on an emotional level

What’s included with 🔥Signal:

Courses On Positioning, Messaging, and Brand Archetypes:

On-demand video lessons across all areas of your brand and marketing
Hours of content you can watch at your own pace
Bite-size pieces that are easy to digest

Private Community For Questions:

Our discussion board allows members to get feedback, ask questions of us, and help one another
A place to share work-in-progress efforts to get an outside perspective and discover new opportunities
Virtual “office hours” each month to catch up on questions or get real-time help

Actionable Strategy Workbooks

Include step-by-step exercises and frameworks for our positioning, messaging, and archetype processes
Immediately downloadable and ready to use
Yours to keep and iterate on over time as your brand evolves

Monthly Zoom Working Sessions

Each month we’ll host a 1 hour video call to connect with members and answer questions live
Feedback and breakdowns of marketing and brand efforts from members

One simple price to access 🔥Signal: $39/month

Membership includes:

All courses
On-demand video content
Strategy workbooks
Community space to access the Map & Fire team to ask questions
Monthly video call sessions
Month-to-month, no long-term commitment

Access Now

Start building a memorable 🧠 brand

Get immediate access to our courses and workbooks on positioning, messaging, and brand archetypes – and a place to get answers about creating your brand.

Access Our Branding Courses