Get fuel for your brand and marketing fire.

Actionable courses, strategy playbooks, and hands-on help to create loyal customer connections and grow your business.
As founders, entrepreneurs, and marketers we can all use guidance and an outside perspective to make our brands stronger.

Signal is a DIY content platform for brand builders:

Craft Your Position

Crystallize the unique value of your product or service within the competitive landscape.

Spark New Growth

Develop new ways to connect with your existing customers, or a totally new segment.

Deepen Your Expertise

Get new tools to make your marketing more engaging and generate better ROI for your brand.

What you get with Signal:

Course Videos

Watch, digest, and review video content at your own pace whenever it’s convenient for you.

Detailed Playbooks

Get immediate access to our 38 page workbook with clear exercises to guide your efforts every step of the way.

Hands-On Help

Ask questions and share what you’re working on to get fast feedback from us as well as the community.

Fast Results

Get content to strengthen your brand and marketing immediately. It’s not for “some day”, it’s for today.

Proven Methods

Access processes and tools that we’ve honed through years of brand and marketing consulting work.

Real-World Examples

Learn about concepts with examples from our consulting clients to highlight ideas and make processes concrete.

What the people we’ve helped say:

“Map & Fire took us through a well devised step-by-step process that enabled us to reposition our company within the marketplace. Their insights were invaluable. I cannot recommend Map & Fire highly enough.”

Kenny Dunn

Founder, CEO, Eating Europe

“We needed a new strategy and were immediately blown away by the level of insight Map & Fire brought to the table. They are incredibly thorough and skilled in the space at a level I haven’t found at the smallest or largest agencies out there.”

Kendra Campbell-Milburn

VP, Customer Engagement, UPtv

“After our very first session with Map & Fire, we were sure they were a great fit. They really have a gift for listening and transforming ideas generated through working sessions and creating magic!”

Juliet Pettijohn

Co-Founder, CMO, Curate Better Days

Signal uses actionable ideas and real-world examples…

When discovering new methods and strategies, there’s nothing more impactful than seeing how they’re used in the real world.

In Signal, we walk you through our process using examples from our consulting clients (don’t worry, they gave us permission).

We structure our content this way to make the ideas concrete, and show how the processes can be used to find your own business opportunities.

These aren’t old case studies we dusted off from years past. This is real work that’s needed today. Same as you.

 

Meet the founder

Hi, I’m Clay Ostrom

I have over 15 years of experience in brand, marketing, and strategy. I contribute to publications like Adweek and Foundr Magazine, have taught brand strategy lectures at UCLA, and have worked in the past with companies like Google, Sony, and Universal Pictures.

As a 3x founder, I’m incredibly passionate about working with entrepreneurs and business leaders to help them get the most out of their work and help them succeed. I bring that same energy now to Signal.

I Provide Mentorship For:

My content has been published in:

Meet the founder

Hi, I’m Clay Ostrom

I have over 15 years of experience in brand, marketing, and strategy. I contribute to publications like Adweek and Foundr Magazine, have taught brand strategy lectures at UCLA, and have worked in the past with companies like Google, Sony, and Universal Pictures.

As a 3x founder, I’m incredibly passionate about working with entrepreneurs and business leaders to help them get the most out of their work and help them succeed. I bring that same energy now to Signal.

I Provide Mentorship For:

My content has been published in:

Signal helps businesses everywhere grow…

We’ve worked with founders and marketers literally around the planet to understand the challenges you’re facing.

Despite being thousands of miles apart, everyone’s stories center around similar challenges:

How do we create stronger connections with customers?

How do we better position our products and services?

How do we keep growing?

Those are the exact problems that Signal solves.

What people love about the Signal platform:

“A wonderful platform and so helpful for us. We’ll be working with these concepts, tools and ways to develop our messaging for a long time. It has really helped us as business owners and creators.”

Dr. Erin Evans

Founder, Ardacious

“I really liked the frameworks that you provided when thinking about positioning. By going through them, it was easy to align my understanding of our customers and the value we bring them.”

Stewart Hillhouse

Marketing Manager, C-Therm

“Loved the workbook! Having a tangible document to document my progress and capture my thoughts on my brand was really helpful to keep on track and stay accountable.”

Irma Mesa

Founder, Cafecito

With Signal you’ll gain an unfair advantage by deeply understanding…

Your Customers

Learn what drives your customers into action, the outcomes they want, and what they value in a solution

Your Competition

See where your business fits in the competitive landscape and learn how to protect your position

Your Offering

Align your existing product or service with your customers’ most important needs and discover new ways to expand your offerings

Your Messaging

Define the key benefits, tone of voice, and messages that communicate your value and engage your customers on an emotional level

What’s included with the Signal platform:

Our Complete Positioning and Messaging Course:

  • 33 individual lessons across 5 areas of your brand and marketing
  • Over 2.5 hours of content you can watch at your own pace
  • Bite-size pieces that are easy to digest

Slack Channel For Weekly Support:

  • Our Slack channel allows members to get feedback, ask questions of us, and help one another
  • A place to share work-in-progress efforts to get an outside perspective and discover new opportunities
  • Virtual “office hours” weekly to catch up on questions or get real-time help

38 Page Strategy Playbook

  • Includes step-by-step exercises and follow up questions to walk through our positioning and messaging process
  • Immediately downloadable and ready to use
  • Yours to keep and iterate on over time as your brand evolves

Monthly Zoom Working Sessions

  • Each month we’ll host a 1 hour video call on Zoom to connect with members and answer questions live
  • Feedback and breakdowns of marketing and brand efforts from members

OPTIONAL UPGRADE: Monthly 1-On-1 Video Support:

  • Monthly 1 hour video call to review the brand and marketing strategy for your business
  • Offline review and actionable feedback on brand and marketing materials prior to video call (share what you’re working on and we’ll provide insights)

Click below for immediate access to your Signal Pro Membership:

Pro Membership Subscription: $49/month

Monthly subscription includes:
 

  • All video course content
  • Strategy playbook
  • Weekly Slack channel support
  • Monthly video call sessions
  • Month-to-month subscription, cancel any time

Pro Plus 1-On-1 Subscription: $249/month

Monthly subscription includes:
 

  • Everything in the Pro Membership
  • Monthly 1-on-1 strategy video call
  • Monthly review and feedback on brand and marketing materials
  • Month-to-month subscription, cancel any time

Just want the course? Click below to access just the Signal positioning and messaging course and playbook:

Positioning and Messaging Course: $98

Click here to preview the course content.

Course purchase includes:  

  • All video course content
  • Strategy playbook

For any questions about the course or issues signing up
please click here to contact us!