Map & Fire
  • Services
    • Brand Strategy
    • Customer Research
    • Copy, Design, Naming
  • Work
  • Content Hub
  • About
  • Contact
Select Page
How To Use Brand Archetypes To Create An Authentic Voice That Customers Trust

How To Use Brand Archetypes To Create An Authentic Voice That Customers Trust

by Clay Ostrom | Last Updated: Feb 2, 2023 | Brand Archetypes, Brand Strategy, Home Page Featured, Marketing, Messaging, Psychology, Strategy, Writing

< Back to The Campfire At Map & Fire, we define a brand as a relationship between your company and your customers. The challenge is that a relationship is an abstract concept. This makes creating an authentic voice for a brand a tricky thing to wrap your head...
How To Create Clear, Consistent Content With Brand Archetypes

How To Create Clear, Consistent Content With Brand Archetypes

by Clay Ostrom | Last Updated: Feb 1, 2023 | Brand Archetypes, Brand Strategy, Content Strategy, Content Strategy Insights, Psychology

< Back to The Campfire One of the hardest parts of creating content for a business is developing a consistent style. Consistency in this case means two things: Ensuring the actual content is consistent from piece to piece, and channel to channel. Embodying a style...

Field Guide Navigation

  • Brand Strategy Field Guide
  • Campfire Blog
  • Brand Strategy Case Studies

About

Map & Fire is a branding and customer research agency in Los Angeles. We help you own a unique position in your market with a blend of brand strategy, customer research, and proprietary market data.

Clutch Top Branding Agency Award
Top Branding and Customer Research Agency in Los Angeles and California

Branding Services

  • Brand Strategy
  • Customer Research
  • Copy, Design, Naming

Brand Resources

  • Brand Strategy Field Guide
  • Campfire Blog
  • Brand Strategy Case Studies

Follow Us

Get access to bite-sized brand and marketing strategy content right on your phone.

Follow our Instagram:

Copyright 2015 - 2019, Map & Fire | Handcrafted in Los Angeles

Cookies help us deliver the best experience on our website. By using our website, you agree to the use of cookies.