by Clay Ostrom | Last Updated: Jul 16, 2022 | Brand Archetypes, Brand Strategy, Home Page Featured, Marketing, Messaging, Psychology, Strategy, Writing
< Back to The Campfire At Map & Fire, we define a brand as a relationship between your company and your customers. The challenge is that a relationship is an abstract concept. This makes creating an authentic voice for a brand a tricky thing to wrap your head...
by Clay Ostrom | Last Updated: Jul 16, 2022 | Brand Archetypes, Brand Strategy, Content Strategy, Content Strategy Insights, Psychology
< Back to The Campfire One of the hardest parts of creating content for a business is developing a consistent style. Consistency in this case means two things: Ensuring the actual content is consistent from piece to piece, and channel to channel.Embodying a style...
