by Clay Ostrom | Jul 18, 2018 | 10X Teardown, Elements of Value, Jobs To Be Done, Marketing, Psychology, Startups, Strategy
< Back to The Campfire The 10X Rule for innovation sets a bar that’s simple to understand but very difficult to achieve. The rule roughly states that in order for customers to switch from a current behavior, they need a new option that’s 10X better.The value of...
by Clay Ostrom | May 9, 2018 | Customers, Jobs To Be Done, Positioning, Psychology, Startups
< Back to The Campfire There’s a well known idea that you can classify any business into one of two camps: Vitamin or Painkiller. Vitamins provide long term benefits. They’re an investment that will help you make progress on larger goals. Unfortunately, the delay...
by Clay Ostrom | Jan 31, 2018 | Customers, Entrepreneurship, Jobs To Be Done, Marketing, Startups
< Back to The Campfire With all the different flavors of competition your business is up against, there’s a sneaky one that’s easy to overlook. No matter what industry you’re in, this competitor is always ready to lure away your potential customers.“Do Nothing.”“Do...
by Clay Ostrom | Oct 17, 2017 | Jobs To Be Done, Marketing, Startups, Strategy
< Back to The Campfire This series follows a real life startup to show how you can craft the strategy and messaging you need to launch your business idea and validate it with customers. Quick Recap and Context If you’re just jumping in, this series is designed...
by Clay Ostrom | Aug 25, 2017 | 10X Teardown, Branding, Elements of Value, Jobs To Be Done, Marketing, Strategy
< Back to The Campfire I discovered Sudden Coffee on a recent episode of the podcast, The Pitch. The Pitch podcast is a lot like Shark Tank where entrepreneurs pitch their businesses to VCs in search of investment. In this episode, the founders of Sudden...
by Clay Ostrom | Dec 7, 2016 | Branding, Jobs To Be Done, Marketing, Strategy
< Back to The Campfire I recently used a digital product that took me on the very important journey from “I-guess-I’ll-try-it” to “I-gotta-keep-using-this”. In business, we affectionately refer to the completion of that journey as the “aha” moment. In my case, the...
