by Clay Ostrom | Jul 18, 2018 | Jobs To Be Done, Marketing, Psychology, Startups, Strategy
< Back to The Campfire The 10X Rule for innovation sets a bar that’s simple to understand but very difficult to achieve. The rule roughly states that in order for customers to switch from a current behavior, they need a new option that’s 10X better. The value of...
by Clay Ostrom | Oct 17, 2017 | Jobs To Be Done, Marketing, Startups, Strategy
< Back to The Campfire This series follows a real life startup to show how you can craft the strategy and messaging you need to launch your business idea and validate it with customers. Quick Recap and Context If you’re just jumping in, this series is designed to...
by Clay Ostrom | Aug 25, 2017 | Branding, Jobs To Be Done, Marketing, Strategy
< Back to The Campfire I discovered Sudden Coffee on a recent episode of the podcast, The Pitch. The Pitch podcast is a lot like Shark Tank where entrepreneurs pitch their businesses to VCs in search of investment. In this episode, the founders of Sudden...
by Clay Ostrom | Dec 7, 2016 | Branding, Jobs To Be Done, Marketing, Strategy
< Back to The Campfire I recently used a digital product that took me on the very important journey from “I-guess-I’ll-try-it” to “I-gotta-keep-using-this”. In business, we affectionately refer to the completion of that journey as the “aha” moment. In my case, the...
