by Clay Ostrom | Feb 19, 2019 | Entrepreneurship, Psychology, Startups
< Back to The Campfire You’re at your desk. You’re deep into a problem. You’ve stared at it for hours. You’ve hacked away most of the obvious nonsense. You’ve got it down to the core.And now you’re stuck. You need to figure out:That right combination of words for...
by Clay Ostrom | Jan 3, 2019 | Culture, Entrepreneurship
< Back to The Campfire You can spot an entrepreneur the second the topic of work comes up. Their eyes light up. They smile. Their speech quickens as they eagerly describe their business. With a tiny bit of prodding they’ll share all the details you can handle about...
by Clay Ostrom | Feb 13, 2018 | Branding, Entrepreneurship, Marketing, Psychology, Startups, Strategy
< Back to The Campfire Why it’s critical to understand who your business is competing against. Over the past year, I’ve had the opportunity to provide mentorship to college students at USC through the school’s entrepreneurship program. As I work with these students...
by Clay Ostrom | Jan 23, 2018 | Culture, Entrepreneurship, Mentorship, Startups
< Back to The Campfire One of the biggest challenges of being an entrepreneur is maximizing the use of your time. As a founder you never get a nice, contained list of responsibilities to focus on. Instead you get one massive list titled: “Do everything to keep the...
by Clay Ostrom | Nov 8, 2017 | Entrepreneurship, Startups, Strategy
< Back to The Campfire Ask ten different business owners how they define the strategy for their business and you’ll likely get ten very different answers. Not just in terms of content, but in structure as well. The concept of “strategy” is so broad, it’s not...
by Clay Ostrom | Oct 20, 2017 | Entrepreneurship, Marketing, Messaging, Startups, Strategy
< Back to The Campfire This series follows a real life startup to show how you can craft the strategy and messaging you need to launch your business idea and validate it with customers. Quick Recap and Context If you’re just jumping in, this series is designed to...
