by Clay Ostrom | Feb 19, 2019 | Entrepreneurship, Psychology, Startups
< Back to The Campfire You’re at your desk. You’re deep into a problem. You’ve stared at it for hours. You’ve hacked away most of the obvious nonsense. You’ve got it down to the core.And now you’re stuck. You need to figure out:That right combination of words for...
by Clay Ostrom | Jan 3, 2019 | Culture, Entrepreneurship
< Back to The Campfire You can spot an entrepreneur the second the topic of work comes up. Their eyes light up. They smile. Their speech quickens as they eagerly describe their business. With a tiny bit of prodding they’ll share all the details you can handle about...
by Clay Ostrom | Apr 24, 2018 | Entrepreneurship, Startups, Strategy
< Back to The Campfire How much does timing affect your chance of success in a market? What outside forces might impact the longevity of your business?A few weeks ago, I was on my morning commute to the gym. There was another car about 50 yards ahead of me and I...
by Clay Ostrom | Mar 28, 2018 | Entrepreneurship, Experiments, Psychology
< Back to The Campfire When it comes to business decisions, relying on your memory could be fatal. I track my time at work with a tool called Harvest. It’s super simple to use. Every day I log how long I worked on different tasks for each of my projects. The data...
by Clay Ostrom | Mar 13, 2018 | Content Strategy, Entrepreneurship, Psychology, Startups
< Back to The Campfire If I told you that “nobody cares” about your business how would you react? What’s the feeling you get in your gut when you hear that?When we hear “nobody cares” we’re inclined to first interpret it as a reflection on ourselves:My idea is...
by Clay Ostrom | Feb 13, 2018 | Branding, Entrepreneurship, Marketing, Positioning, Psychology, Startups, Strategy
< Back to The Campfire Why it’s critical to understand who your business is competing against. Over the past year, I’ve had the opportunity to provide mentorship to college students at USC through the school’s entrepreneurship program. As I work with these students...
