October 2017 - Map and Fire

5 Steps That Will Get You From Business Idea to Launch (Step 5: Your Messaging)

by Clay Ostrom | Last Updated: Nov 26, 2018 | Entrepreneurship, Marketing, Messaging, Startups, Strategy

< Back to The Campfire This series follows a real life startup to show how you can craft the strategy and messaging you need to launch your business idea and validate it with customers. Quick Recap and Context If you’re just jumping in, this series is designed to...

5 Steps That Will Get You From Business Idea to Launch (Step 4: Your Offering)

by Clay Ostrom | Last Updated: May 28, 2018 | Entrepreneurship, Marketing, Startups, Strategy

< Back to The Campfire This series follows a real life startup to show how you can craft the strategy and messaging you need to launch your business idea and validate it with customers. Quick Recap and Context If you’re just jumping in, this series is designed...

5 Steps That Will Get You From Business Idea to Launch (Step 3: Your Competition)

by Clay Ostrom | Last Updated: May 28, 2018 | Marketing, Startups, Strategy

< Back to The Campfire This series follows a real life startup to show how you can craft the strategy and messaging you need to launch your business idea and validate it with customers. Quick Recap and Context If you’re just jumping in, this series is designed...

5 Steps That Will Get You From Business Idea to Launch (Step 2: Customer Jobs)

by Clay Ostrom | Last Updated: May 28, 2018 | Jobs To Be Done, Marketing, Startups, Strategy

< Back to The Campfire This series follows a real life startup to show how you can craft the strategy and messaging you need to launch your business idea and validate it with customers. Quick Recap and Context If you’re just jumping in, this series is designed...

5 Steps That Will Get You From Business Idea to Launch (Step 1: Your Vision)

by Clay Ostrom | Last Updated: May 28, 2018 | Culture, Marketing, Startups, Strategy

< Back to The Campfire This series follows a real life startup to show how you can craft the strategy and messaging you need to launch your business idea and validate it with customers. Origin Story of a New Product Over the past year, my wife Lisa got...

5 Steps That Will Get You From Business Idea to Launch (Step 5: Your Messaging)

5 Steps That Will Get You From Business Idea to Launch (Step 4: Your Offering)

5 Steps That Will Get You From Business Idea to Launch (Step 3: Your Competition)

5 Steps That Will Get You From Business Idea to Launch (Step 2: Customer Jobs)

5 Steps That Will Get You From Business Idea to Launch (Step 1: Your Vision)

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