by Clay Ostrom | Nov 26, 2019 | Brand Strategy, Core Values, Culture, Leadership
< Back to The Campfire Your brand is the thread that ties your entire business together. It starts with your high level vision and values, extends into your positioning and offering, and gets expressed in your messaging and visuals.And for that brand to be...
by Clay Ostrom | Sep 10, 2019 | Brand Strategy, Core Values, Culture, Marketing
< Back to The Campfire “Are you honest, when no one’s looking?”-Smith & Jones, David BermanA brand’s core values don’t have to mean much.For some companies values are a loose set of ideas in the minds of the founders. For others, values are just some generic...
