Map & Fire
  • Services + Pricing
    • Brand Strategy
    • Customer Research
    • Copy, Design, Naming
  • Work
  • Content Hub
  • Courses
  • About
  • Contact
  • Login
Select Page
11 Tips (Plus Graphics) On How To Strengthen Your Brand Positioning Strategy

11 Tips (Plus Graphics) On How To Strengthen Your Brand Positioning Strategy

by Clay Ostrom | Last Updated: Nov 13, 2023 | Brand Strategy, Competition, Customers, Home Page Featured, Positioning

< Back to The Campfire With a topic as complex and nuanced as your brand positioning strategy it’s easy to get lost. There are lots of resources to guide your approach and thinking but it still requires taking an abstract idea and applying it to your brand. This...
How To Use Brand Positioning (Not AI) To Avoid Becoming Perfectly Average

How To Use Brand Positioning (Not AI) To Avoid Becoming Perfectly Average

by Clay Ostrom | Last Updated: Nov 13, 2023 | Brand Strategy, Competition, Positioning, Strategy

< Back to The Campfire Noise in the competitive landscape is increasing at an alarming rate.  In 2022 alone, 5 million new businesses popped up in the US. This is a 78% increase compared to the 2.8 million added in 2015.  The thing is, noise isn’t evenly...
Which Key Messaging Strategy Is Right For Your Brand: Value Or Differentiation?

Which Key Messaging Strategy Is Right For Your Brand: Value Or Differentiation?

by Clay Ostrom | Last Updated: Jun 9, 2023 | Brand Strategy, Customers, Marketing, Messaging, Strategy

< Back to The Campfire There’s a well discussed idea in branding that key messages should focus on the customer benefits of an offering rather than its features. In other words, the lead message centers on the value the customer receives.  The logic here is that...
How To Write Key Messages That Use Your Customer’s Own Words

How To Write Key Messages That Use Your Customer’s Own Words

by Clay Ostrom | Last Updated: Jan 14, 2023 | Customers, Marketing Messages Insights, Messaging, Positioning, Strategy

< Back to The Campfire The ultimate goal for your key messages is to align your brand’s unique value with the needs of your customers. And do it in a way customers can easily understand. You can think of key messages as the first introduction a person gets to your...
Branding Research: How To Do It And What Business Leaders Believe About Using It

Branding Research: How To Do It And What Business Leaders Believe About Using It

by Clay Ostrom | Last Updated: Jan 14, 2023 | Brand Strategy, Competition, Customer Research, Customers, Data, Psychology

< Back to The Campfire This article was featured in the December 2022 issue of Foundr Magazine(click to view the piece)   When we see a strong, memorable brand out in the wild, all we see is the finished product. We have the luxury of consuming the messaging,...
« Older Entries

Field Guide Navigation

  • Brand Strategy Field Guide
  • Campfire Blog
  • Brand Strategy Case Studies
  • Branding Courses
  • Community Login

About

Map & Fire is a branding and customer research agency in Los Angeles, California. We use positioning strategy and data to give your business a strong foundation and a clear path for growth.

Clutch Top Branding Agency Award
Top Branding and Customer Research Agency in Los Angeles and California

Branding Services

  • Brand Strategy
  • Customer Research
  • Copy, Design, Naming

Brand Resources

  • Brand Strategy Field Guide
  • Campfire Blog
  • Brand Strategy Case Studies
  • Branding Courses
  • Community Login

Follow Us

Get access to bite-sized brand and marketing strategy content right on your phone.

Follow our Instagram:

Copyright 2015 - 2019, Map & Fire | Handcrafted in Los Angeles

Free Branding and Marketing Workbook

Get a 10 page workbook on Purpose, Vision, and Values. Plus resources for Archetypes, Tone, Messaging, and more.

Check your email to confirm your address and receive your workbook!

Cookies help us deliver the best experience on our website. By using our website, you agree to the use of cookies.