by Clay Ostrom | Jan 14, 2020 | Brand Strategy, Customers, Marketing, Positioning
< Back to The Campfire One of the hardest parts of working on your brand comes down to understanding a simple question:What is your brand?If you don’t have a clear way to think about your brand, it’s difficult to make meaningful progress building it and improving...
by Clay Ostrom | Jan 6, 2020 | Customers, Messaging, Psychology, Website
< Back to The Campfire A new customer arrives on your website’s homepage for the first time…and the clock is ticking.The customer is willing to give your business a few precious seconds of attention. Within this tiny window, you need to communicate the value...
by Clay Ostrom | Dec 2, 2019 | Customers, Marketing, Messaging, Psychology
< Back to The Campfire The purpose of your marketing messages is to describe how your customers’ lives will improve when they engage with your business. It’s an easy concept to articulate, but it contains a key word with a lot of hidden complexity: Improve. That...
by Clay Ostrom | Nov 26, 2019 | Brand Strategy, Core Values, Culture, Leadership
< Back to The Campfire Your brand is the thread that ties your entire business together. It starts with your high level vision and values, extends into your positioning and offering, and gets expressed in your messaging and visuals.And for that brand to be...
by Clay Ostrom | Nov 13, 2019 | Brand Strategy, Marketing, Messaging, Teardown
< Back to The Campfire When developing a brand, it’s not always easy to know what’s working and what isn’t. The goal of your brand is to communicate your company’s unique value to your customers. So, in a broad sense, the effectiveness of your brand can be measured...
