by Clay Ostrom | May 15, 2019 | Branding, Elements of Value, Positioning
< Back to The Campfire One of the biggest traps in business is the idea that you need to be excellent at everything. It’s fueled by a fear that our customers will only engage with us if we satisfy all their needs at a high level.The truth though is that to create a...
by Clay Ostrom | May 6, 2019 | Culture, Leadership
< Back to The Campfire My family recently celebrated my Dad’s birthday for the third time since he passed away. While it’s a day that tugs at my heart, it also prompted some fun exchanges around things like his favorite songs and movies. I have clear memories of...
by Clay Ostrom | Apr 25, 2019 | Branding, Marketing, Strategy
< Back to The Campfire (Header image via Game of Thrones Meets Seinfeld)Tone of voice is a critical component of your brand. Your tone impacts every piece of communication you have with your customers. If it’s inconsistent or misaligned with your customers’...
by Clay Ostrom | Apr 17, 2019 | Branding, Positioning, Productivity, Strategy
< Back to The Campfire Even if you’re not an astrophysicist you still probably know at least one thing about black holes. There’s just something mysterious and even a little frightening about an object with a gravitational pull so strong that nothing can escape it....
by Clay Ostrom | Apr 10, 2019 | Customers, Marketing, Messaging, Positioning, Sales
< Back to The Campfire When it comes to messaging, the biggest mistake companies make is to focus too much on themselves. On an intuitive level, it’s easy to think your messaging should answer one simple question.“What we do”If you can provide a clear answer to...
