by Clay Ostrom | Sep 10, 2019 | Brand Strategy, Core Values, Culture, Marketing
< Back to The Campfire “Are you honest, when no one’s looking?”-Smith & Jones, David BermanA brand’s core values don’t have to mean much.For some companies values are a loose set of ideas in the minds of the founders. For others, values are just some generic...
by Clay Ostrom | Sep 2, 2019 | Customers, Jobs To Be Done, Positioning, Psychology
< Back to The Campfire If there’s one piece of information you can find out about your customers that would most improve your brand, marketing, as well as your actual product or service itself, it’s the answer to this question:“What did your customer do before they...
by Clay Ostrom | Aug 19, 2019 | Customers, Marketing, Messaging, Psychology
< Back to The Campfire When it comes to decision making, we love to think of ourselves as thoughtful, rational beings. And in marketing, we extend that same line of thought to our customers. We imagine them carefully assessing and analyzing our offering. Poring...
by Clay Ostrom | Aug 11, 2019 | Brand Strategy, Marketing, Messaging, Positioning, Teardown
< Back to The Campfire With all the noise and smoke in the startup world, a strong brand is critical to capture your audience’s attention. And for a brand to be effective, its messaging has to express the brand’s unique position in a clear, emotionally...
by Clay Ostrom | Jul 30, 2019 | Brand Strategy, Positioning, Strategy
< Back to The Campfire One of the most memorable conversations I’ve ever had with a founder came from a brand strategy workshop we ran a few years ago. We asked an open-ended question to the group: “Why haven’t you worked on your brand strategy in the past?”A woman...
