by Clay Ostrom | Feb 28, 2019 | Branding, Core Purpose, Marketing, Strategy
< Back to The Campfire The idea of being the best in the world at something sparks a complex set of feelings. It’s exciting and motivating to aspire to a crazy high level of potential. At the same time, it’s such a high goal that it can almost feel arrogant or even...
by Clay Ostrom | Feb 19, 2019 | Entrepreneurship, Psychology, Startups
< Back to The Campfire You’re at your desk. You’re deep into a problem. You’ve stared at it for hours. You’ve hacked away most of the obvious nonsense. You’ve got it down to the core.And now you’re stuck. You need to figure out:That right combination of words for...
by Clay Ostrom | Feb 13, 2019 | 10X Teardown, Elements of Value, Marketing, Videos
< Back to The Campfire Full TranscriptionThere’s a product out there that everybody’s used but might be slightly embarrassed to talk about; toilet paper. The company Tushy is looking to disrupt this industry. So, let’s see how well their position...
by Clay Ostrom | Feb 8, 2019 | Branding, Strategy
< Back to The Campfire I chatted recently with a good friend and fellow brand strategist, Gil Nevo, and he brought up the color palette for my company, Map & Fire. In a very friendly tone he suggested I take a fresh look at the colors because they felt a little...
by Clay Ostrom | Jan 30, 2019 | Customers, Psychology, Sales
< Back to The Campfire In the world of programming, there are lots of rules to highlight how bad developers are at estimating the time it will take to finish a project. It’s so difficult to estimate time accurately, that the rules are even sarcastic about it. The...
