Map & Fire
  • Services
    • Brand Guidebook
    • Website Strategy
    • Customer Insights
    • Fractional CBO
  • Course
  • Work
  • Resources
  • Blog
  • About
  • Contact
  • Login
Select Page
The Brand Strategy And Customer Research We Used To Get Our Client 59% More Paid App Conversions

The Brand Strategy And Customer Research We Used To Get Our Client 59% More Paid App Conversions

by Clay Ostrom | Last Updated: Jan 18, 2021 | Brand Strategy, Customer Research, Data, Elements of Value, Jobs To Be Done, Positioning

< Back to The Campfire Implementing a strong brand strategy in a company creates growth on multiple timelines.  Some growth gets realized over the long term. It comes as a result of the big picture clarity and alignment of the team, and embedding the values and...
The Value Of Map & Fire’s Core Purpose And Mission After 5+ Years

The Value Of Map & Fire’s Core Purpose And Mission After 5+ Years

by Clay Ostrom | Last Updated: Jan 11, 2021 | Core Purpose, Core Values, Culture, Entrepreneurship, Home Page Featured, Leadership

< Back to The Campfire The spring of 2020 marked the 5 year anniversary of Map & Fire. It felt like a big accomplishment given that only about 50% of small businesses reach that milestone. At the time I planned to write about the alignment between our brand’s...
How To Write A Headline For Your Website That Inspires Action

How To Write A Headline For Your Website That Inspires Action

by Clay Ostrom | Last Updated: Dec 7, 2020 | Customers, Marketing, Messaging, Psychology, Website

< Back to The Campfire “No sentence can be effective if it contains facts alone. It must also contain emotion, image, logic, and promise.”- Copywriter and Author, Eugene Schwartz Of all the ways your brand expresses its value to connect with customers, there are...
How To Create A Cohesive Brand Identity, Personality, Voice, Story, Name, And Promise

How To Create A Cohesive Brand Identity, Personality, Voice, Story, Name, And Promise

by Clay Ostrom | Last Updated: Dec 2, 2020 | Brand Strategy, Core Purpose, Positioning

< Back to The Campfire Whether you’re a first-time founder or a serial entrepreneur, defining something as multifaceted as your brand is bound to lead to questions. And while there are plenty of resources out there, the challenge is often understanding how those...
How To Avoid Falling Into Brand Positioning Traps Like Quibi (The Streaming Platform)

How To Avoid Falling Into Brand Positioning Traps Like Quibi (The Streaming Platform)

by Clay Ostrom | Last Updated: Oct 27, 2020 | Customers, Data, Elements of Value, Positioning

< Back to The Campfire We know that a clear position for your brand is critical to differentiate your business in the mind’s of your customers. And while your positioning should highlight what makes your brand great, it’s also a valuable tool to identify dangerous...
« Older Entries

Field Guide Navigation

  • Field Guide Home
  • Purpose
  • Customers
  • Competition
  • Offering
  • Brand
  • Marketing
  • Practice

Map & Fire

We help you craft and communicate your brand’s unique position to attract more customers and grow your business.

Contact us today for a free consultation.

Brand Services

  • Brand Guidebook
  • Website Strategy
  • Customer Insights
  • Fractional CBO

Free Resources

  • Field Guide Home
  • Purpose
  • Customers
  • Competition
  • Offering
  • Brand
  • Marketing
  • Practice

Follow Us

Get access to bite-sized brand and marketing strategy content right on your phone.

Follow our Instagram:

Copyright 2015 - 2019, Map & Fire | Handcrafted in Los Angeles

Free Brand and Marketing Workbook

Get a 10 page workbook on Purpose, Vision, and Values. Plus resources for Archetypes, Tone, Messaging, and more.

Check your email to confirm your address and receive your workbook!