by Clay Ostrom | Last Updated: Aug 3, 2020 | Brand Strategy, Home Page Featured, Marketing, Messaging, Positioning, Startups, Website
< Back to The Campfire When developing a brand it’s easy to find yourself trapped in a mental bubble. You live and breathe your business every day, and as a result tend to lose perspective on the work. This can lead to writer’s block for your messaging, designer’s...
by Clay Ostrom | Last Updated: Jul 20, 2020 | Brand Strategy, Customers, Elements of Value, Jobs To Be Done, Positioning
< Back to The Campfire One of the most important, and most often missed, aspects of creating an effective, memorable brand is a sharp point of view. Your point of view tells your audience a compelling story about how you’re unique and why they should engage with...
by Clay Ostrom | Last Updated: Jun 30, 2020 | Brand Strategy, Customer Research, Customers, Elements of Value, Jobs To Be Done, Marketing, Psychology
< Back to The Campfire The better you are at understanding what your customers want to accomplish in their lives, the better you’ll be at marketing. That understanding allows you to create the bridge between your customers’ needs and your brand’s...
by Clay Ostrom | Last Updated: May 18, 2020 | Brand Strategy, Marketing, Messaging, Positioning
< Back to The Campfire It’s not overstating things to say that the success of your business largely hinges on two aspects of the same concept:The clarity of your positioningYour ability to communicate that positioning to customersThe reason your positioning is so...
by Clay Ostrom | Last Updated: Jun 13, 2020 | Brand Strategy, Marketing, Messaging, Positioning, Strategy, Writing
< Back to The Campfire There’s a reason why writing effective marketing messages is so hard. Within the span of a couple short sentences your messages have to summarize the entire essence of what your brand provides.In our normal lives, we never communicate with...
