Map and Fire
  • Services
    • Customer & Market Research
    • Brand Strategy
    • Copy, Design, Naming
  • Work
  • Content Hub
  • About
  • Contact
Select Page
Branding Research: How To Do It And What Business Leaders Believe About Using It

Branding Research: How To Do It And What Business Leaders Believe About Using It

by Clay Ostrom | Last Updated: Jan 14, 2023 | Brand Strategy, Competition, Customer Research, Customers, Data, Psychology

< Back to The Campfire This article was featured in the December 2022 issue of Foundr Magazine(click to view the piece)   When we see a strong, memorable brand out in the wild, all we see is the finished product. We have the luxury of consuming the messaging,...
Competitive Positioning: How To Make Your Brand Stand Out In A Sea Of Sameness

Competitive Positioning: How To Make Your Brand Stand Out In A Sea Of Sameness

by Clay Ostrom | Last Updated: Feb 4, 2023 | Brand Strategy, Competition, Positioning, Positioning Insights, Psychology, Strategy

< Back to The Campfire When it comes to taking risks, we’re wired to believe in the saying “there’s safety in numbers”. In other words, if we’re surrounded by others doing the same thing, literally or figuratively, we believe nothing bad is likely to happen to us....
How To Use Brand Archetypes To Create An Authentic Voice That Customers Trust

How To Use Brand Archetypes To Create An Authentic Voice That Customers Trust

by Clay Ostrom | Last Updated: Nov 18, 2024 | Brand Archetypes, Brand Strategy, Marketing, Messaging, Psychology, Strategy, Writing

< Back to The Campfire At Map & Fire, we define a brand as a relationship between your company and your customers. The challenge is that a relationship is an abstract concept. This makes creating an authentic voice for a brand a tricky thing to wrap your head...
4 Ways Your Brand Can Tell A Story Of Premium Quality To Customers

4 Ways Your Brand Can Tell A Story Of Premium Quality To Customers

by Clay Ostrom | Last Updated: Feb 4, 2023 | Brand Strategy, Competition, Marketing, Messaging, Positioning, Psychology, Visual Identity

< Back to The Campfire A lifetime of getting hammered by thousands of ads a day, has turned us all into shockingly efficient judges of brand quality.  I saw this superpower in action recently after buying a bottle of Acid League salad dressing.   I showed the...
One Simple Truth About How Customers Think That Will Make Your Marketing Stronger

One Simple Truth About How Customers Think That Will Make Your Marketing Stronger

by Clay Ostrom | Last Updated: Mar 26, 2022 | Jobs To Be Done, Marketing, Messaging, Psychology, Strategy

< Back to The Campfire The most dangerous misconception that founders and marketers can have is the belief that anyone, including their most loyal customers, care about their product or service.  It’s an easy trap to fall into because we’re obsessed with our own...
How To Write A Headline For Your Website That Inspires Action

How To Write A Headline For Your Website That Inspires Action

by Clay Ostrom | Last Updated: Dec 7, 2020 | Customers, Marketing, Messaging, Psychology, Website

< Back to The Campfire “No sentence can be effective if it contains facts alone. It must also contain emotion, image, logic, and promise.”- Copywriter and Author, Eugene Schwartz Of all the ways your brand expresses its value to connect with customers, there are...
« Older Entries

Field Guide Navigation

  • Brand Strategy Field Guide
  • Campfire Blog
  • Brand Strategy Case Studies

About

Map & Fire is a branding and customer research agency in Los Angeles, California. We use positioning strategy and data to give your business a strong foundation and a clear path for growth.

Clutch Top Branding Agency Award
Top Branding and Customer Research Agency in Los Angeles and California

Branding Services

  • Customer & Market Research
  • Brand Strategy
  • Copy, Design, Naming

Brand Resources

  • Brand Strategy Field Guide
  • Campfire Blog
  • Brand Strategy Case Studies

Follow Us

Get access to bite-sized brand and marketing strategy content right on your phone.

Follow our Instagram:

Copyright 2015 - 2019, Map & Fire | Handcrafted in Los Angeles

Free Branding and Marketing Workbook

Get a 10 page workbook on Purpose, Vision, and Values. Plus resources for Archetypes, Tone, Messaging, and more.

Check your email to confirm your address and receive your workbook!

Cookies help us deliver the best experience on our website. By using our website, you agree to the use of cookies.