


What Top Chef’s Restaurant War Pitches Can Teach Us About Brand Positioning
< Back to The Campfire It’s not overstating things to say that the success of your business largely hinges on two aspects of the same concept: The clarity of your brand positioning strategy Your ability to communicate that positioning to customers The reason your...
How To Launch A Brand With A Big Impact Like Canoo (The Electric Car Subscription Company)
< Back to The Campfire This article was featured in the March 2020 issue of Foundr Magazine(click to view the piece) No matter how great your product or service is or how much funding you have, every brand starts at zero when it comes to their audience. Zero...
What Is A Brand? The Brand Relationship Model Helps You Visualize It And Make It Stronger.
< Back to The Campfire One of the hardest parts of working on your brand comes down to understanding a simple question: What is a brand? If you don’t have a clear way to think about your brand, it’s difficult to make meaningful progress building it and improving on...