![Why Small Brand Changes Can Create Angry Customers (See, Wordle)](https://mapandfire.com/wp-content/uploads/2022/02/wordle-harder-brand-masthead.jpg)
![Why Small Brand Changes Can Create Angry Customers (See, Wordle)](https://mapandfire.com/wp-content/uploads/2022/02/wordle-harder-brand-masthead.jpg)
![How Brand Extension Can Spark Growth And Strengthen Your Strategy](https://mapandfire.com/wp-content/uploads/2021/12/brand-extension-masthead.jpg)
How Brand Extension Can Spark Growth And Strengthen Your Strategy
< Back to The Campfire To grow a brand, you need a deep understanding of the needs you satisfy for your customers. Brand extension sparks that growth by exploring the value a business provides and how it can meet customer needs in a new way. We all use brand...![Competitive Positioning: How To Make Your Brand Stand Out In A Sea Of Sameness](https://mapandfire.com/wp-content/uploads/2021/08/competitive-positioning-brand-map-and-fire-masthead.jpg)
Competitive Positioning: How To Make Your Brand Stand Out In A Sea Of Sameness
< Back to The Campfire When it comes to taking risks, we’re wired to believe in the saying “there’s safety in numbers”. In other words, if we’re surrounded by others doing the same thing, literally or figuratively, we believe nothing bad is likely to happen to us....![Rebranding Strategy Guide: From Brand Refresh to Full Brand Transformation](https://mapandfire.com/wp-content/uploads/2021/06/rebranding-strategy-map-and-fire-masthead.jpg)
Rebranding Strategy Guide: From Brand Refresh to Full Brand Transformation
< Back to The Campfire In order to grow, every brand has to evolve over time. The triggers for that evolution come from internal changes to your business as well as external changes in the world around you. The challenge comes from deciding how much your brand...![4 Ways Your Brand Can Tell A Story Of Premium Quality To Customers](https://mapandfire.com/wp-content/uploads/2021/03/premium-brand-patterns-map-and-fire-masthead.jpg)
4 Ways Your Brand Can Tell A Story Of Premium Quality To Customers
< Back to The Campfire A lifetime of getting hammered by thousands of ads a day, has turned us all into shockingly efficient judges of brand quality. I saw this superpower in action recently after buying a bottle of Acid League salad dressing. I showed the...![The Brand Strategy And Customer Research We Used To Get Our Client 59% More Paid App Conversions](https://mapandfire.com/wp-content/uploads/2021/01/eat-this-much-profesional-case-study-masthead.jpg)