31 Small(ish) Brands That Pack A Big Punch Of Marketing Inspiration
< Back to The Campfire When developing a brand it’s easy to find yourself trapped in a mental bubble. You live and breathe your business every day, and as a result tend to lose perspective on the work. This can lead to writer’s block for your messaging, designer’s...
How To Give Your Brand A Sharp Point Of View Like HEY (The Email App)
< Back to The Campfire One of the most important, and most often missed, aspects of creating an effective, memorable brand is a sharp point of view. Your point of view tells your audience a compelling story about how you’re unique and why they should engage with...
What Top Chef’s Restaurant War Pitches Can Teach Us About Brand Positioning
< Back to The Campfire It’s not overstating things to say that the success of your business largely hinges on two aspects of the same concept: The clarity of your brand positioning strategy Your ability to communicate that positioning to customers The reason your...
5 Quick Questions To Audit And Upgrade Your Key Marketing Messages
< Back to The Campfire There’s a reason why writing effective marketing messages is so hard. Within the span of a couple short sentences your key messages have to summarize the entire essence of what your brand provides. In our normal lives, we never communicate...
