4 Ways Your Brand Can Tell A Story Of Premium Quality To Customers
< Back to The Campfire A lifetime of getting hammered by thousands of ads a day, has turned us all into shockingly efficient judges of brand quality. I saw this superpower in action recently after buying a bottle of Acid League salad dressing. I showed the...
The Brand Strategy And Customer Research We Used To Get Our Client 59% More Paid App Conversions
< Back to The Campfire Implementing a strong brand strategy in a company creates growth on multiple timelines. Some growth gets realized over the long term. It comes as a result of the big picture clarity and alignment of the team, and embedding the values and...
How To Create A Cohesive Brand Identity, Personality, Voice, Story, Name, And Promise
< Back to The Campfire Whether you’re a first-time founder or a serial entrepreneur, defining something as multifaceted as your brand is bound to lead to questions. And while there are plenty of resources out there, the challenge is often understanding how those...
How To Avoid Falling Into Brand Positioning Traps Like Quibi (The Streaming Platform)
< Back to The Campfire We know that a clear brand positioning strategy is critical to differentiate your business in the mind’s of your customers. And while your positioning should highlight what makes your brand great, it’s also a valuable tool to identify...
