< Back to The Campfire The spring of 2020 marked the 5 year anniversary of Map & Fire. It felt like a big accomplishment given that only about 50% of small businesses reach that milestone. At the time I planned to write about the alignment between our brand’s...
< Back to The Campfire “No sentence can be effective if it contains facts alone. It must also contain emotion, image, logic, and promise.”- Copywriter and Author, Eugene Schwartz Of all the ways your brand expresses its value to connect with customers, there are...
< Back to The Campfire Whether you’re a first-time founder or a serial entrepreneur, defining something as multifaceted as your brand is bound to lead to questions. And while there are plenty of resources out there, the challenge is often understanding how those...
< Back to The Campfire We know that a clear brand positioning strategy is critical to differentiate your business in the mind’s of your customers. And while your positioning should highlight what makes your brand great, it’s also a valuable tool to identify...
< Back to The Campfire This article was featured in the February 2021 issue of Foundr Magazine(click to view the piece) When your brand is young and growing, it’s easy to feel limited by what you don’t have — budget, people, resources. Instead, by leaning...