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How To Write Brand Core Values That Your Team Remembers And Rallies Around

How To Write Brand Core Values That Your Team Remembers And Rallies Around

by Clay Ostrom | Last Updated: Feb 2, 2023 | Big Picture Strategy, Brand Strategy, Core Values

< Back to The Campfire Of all the pieces that make up a brand’s big picture strategy, Core Values have the biggest impact on day-to-day operations.  As shown in our framework below, Purpose, Vision, and Mission define and guide a brand’s path forward on...
Competitive Positioning: How To Make Your Brand Stand Out In A Sea Of Sameness

Competitive Positioning: How To Make Your Brand Stand Out In A Sea Of Sameness

by Clay Ostrom | Last Updated: Feb 4, 2023 | Brand Strategy, Competition, Positioning, Positioning Insights, Psychology, Strategy

< Back to The Campfire When it comes to taking risks, we’re wired to believe in the saying “there’s safety in numbers”. In other words, if we’re surrounded by others doing the same thing, literally or figuratively, we believe nothing bad is likely to happen to us....
Map & Fire Named A Top Branding Agency In Los Angeles And California In 2021 By Clutch

Map & Fire Named A Top Branding Agency In Los Angeles And California In 2021 By Clutch

by Clay Ostrom | Last Updated: Nov 24, 2022 | Brand Strategy, Marketing, Sales, Strategy

< Back to The Campfire Branding and marketing work is a living, breathing process. As long as your business continues to grow, your brand needs to evolve, too. But just because there’s no ultimate peak to reach or finish line to cross with that work doesn’t mean...
Brand Love: 6 Ways To Get Customers To Fall In Love With Your Business

Brand Love: 6 Ways To Get Customers To Fall In Love With Your Business

by Clay Ostrom | Last Updated: Jul 11, 2021 | Brand Strategy, Core Values, Customers, Marketing, Strategy

< Back to The Campfire While most of us can relate to what it’s like to fall in love with another person, we may not be great at articulating the process of it. It’s more of a feeling or an experience. But even if we can’t always put our finger on how it happens,...
Rebranding Strategy Guide: From Brand Refresh to Full Brand Transformation

Rebranding Strategy Guide: From Brand Refresh to Full Brand Transformation

by Clay Ostrom | Last Updated: Mar 26, 2022 | Brand Strategy, Customers, Messaging, Positioning, Visual Identity

< Back to The Campfire In order to grow, every brand has to evolve over time. The triggers for that evolution come from internal changes to your business as well as external changes in the world around you. The challenge comes from deciding how much your brand...
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Map & Fire is a branding and customer research agency in Los Angeles, California. We use positioning strategy and data to give your business a strong foundation and a clear path for growth.

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