< Back to The Campfire At Map & Fire, we define a brand as a relationship between your company and your customers. The challenge is that a relationship is an abstract concept. This makes creating an authentic voice for a brand a tricky thing to wrap your head...
< Back to The Campfire A lifetime of getting hammered by thousands of ads a day, has turned us all into shockingly efficient judges of brand quality. I saw this superpower in action recently after buying a bottle of Acid League salad dressing. I showed the...
< Back to The Campfire The most dangerous misconception that founders and marketers can have is the belief that anyone, including their most loyal customers, care about their product or service. It’s an easy trap to fall into because we’re obsessed with our own...
< Back to The Campfire This article was featured in the May 2021 issue of Foundr Magazine(click to view the piece) A logo provides a simple, memorable reflection of your brand’s value. So, as a brand evolves, it’s natural that the visual representation of the brand...
< Back to The Campfire Implementing a strong brand strategy in a company creates growth on multiple timelines. Some growth gets realized over the long term. It comes as a result of the big picture clarity and alignment of the team, and embedding the values and...