Clay Ostrom, Author at Map and Fire

How To Use Brand Archetypes To Create An Authentic Voice That Customers Trust

by Clay Ostrom | Last Updated: Nov 18, 2024 | Brand Archetypes, Brand Strategy, Marketing, Messaging, Psychology, Strategy, Writing

< Back to The Campfire At Map & Fire, we define a brand as a relationship between your company and your customers. The challenge is that a relationship is an abstract concept. This makes creating an authentic voice for a brand a tricky thing to wrap your head...

4 Ways Your Brand Can Tell A Story Of Premium Quality To Customers

by Clay Ostrom | Last Updated: Feb 4, 2023 | Brand Strategy, Competition, Marketing, Messaging, Positioning, Psychology, Visual Identity

< Back to The Campfire A lifetime of getting hammered by thousands of ads a day, has turned us all into shockingly efficient judges of brand quality. I saw this superpower in action recently after buying a bottle of Acid League salad dressing. I showed the...

One Simple Truth About How Customers Think That Will Make Your Marketing Stronger

by Clay Ostrom | Last Updated: Mar 26, 2022 | Jobs To Be Done, Marketing, Messaging, Psychology, Strategy

< Back to The Campfire The most dangerous misconception that founders and marketers can have is the belief that anyone, including their most loyal customers, care about their product or service. It’s an easy trap to fall into because we’re obsessed with our own...

3 Things To Consider Before You Redesign Your Brand’s Logo

by Clay Ostrom | Last Updated: Feb 3, 2023 | Brand Strategy, Marketing, Teardown, Visual Identity

< Back to The Campfire This article was featured in the May 2021 issue of Foundr Magazine(click to view the piece) A logo provides a simple, memorable reflection of your brand’s value. So, as a brand evolves, it’s natural that the visual representation of the brand...

The Brand Strategy And Customer Research We Used To Get Our Client 59% More Paid App Conversions

by Clay Ostrom | Last Updated: Jan 14, 2023 | Brand Strategy, Customer Research, Data, Elements of Value, Home Page Featured, Jobs To Be Done, Positioning

< Back to The Campfire Implementing a strong brand strategy in a company creates growth on multiple timelines. Some growth gets realized over the long term. It comes as a result of the big picture clarity and alignment of the team, and embedding the values and...

How To Use Brand Archetypes To Create An Authentic Voice That Customers Trust

4 Ways Your Brand Can Tell A Story Of Premium Quality To Customers

One Simple Truth About How Customers Think That Will Make Your Marketing Stronger

3 Things To Consider Before You Redesign Your Brand’s Logo

The Brand Strategy And Customer Research We Used To Get Our Client 59% More Paid App Conversions

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