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Rebranding Strategy Guide: From Brand Refresh to Full Brand Transformation

Rebranding Strategy Guide: From Brand Refresh to Full Brand Transformation

by Clay Ostrom | Last Updated: Mar 26, 2022 | Brand Strategy, Customers, Messaging, Positioning, Visual Identity

< Back to The Campfire In order to grow, every brand has to evolve over time. The triggers for that evolution come from internal changes to your business as well as external changes in the world around you. The challenge comes from deciding how much your brand...
How To Use Brand Archetypes To Create An Authentic Voice That Customers Trust

How To Use Brand Archetypes To Create An Authentic Voice That Customers Trust

by Clay Ostrom | Last Updated: Nov 18, 2024 | Brand Archetypes, Brand Strategy, Marketing, Messaging, Psychology, Strategy, Writing

< Back to The Campfire At Map & Fire, we define a brand as a relationship between your company and your customers. The challenge is that a relationship is an abstract concept. This makes creating an authentic voice for a brand a tricky thing to wrap your head...
4 Ways Your Brand Can Tell A Story Of Premium Quality To Customers

4 Ways Your Brand Can Tell A Story Of Premium Quality To Customers

by Clay Ostrom | Last Updated: Feb 4, 2023 | Brand Strategy, Competition, Marketing, Messaging, Positioning, Psychology, Visual Identity

< Back to The Campfire A lifetime of getting hammered by thousands of ads a day, has turned us all into shockingly efficient judges of brand quality.  I saw this superpower in action recently after buying a bottle of Acid League salad dressing.   I showed the...
One Simple Truth About How Customers Think That Will Make Your Marketing Stronger

One Simple Truth About How Customers Think That Will Make Your Marketing Stronger

by Clay Ostrom | Last Updated: Mar 26, 2022 | Jobs To Be Done, Marketing, Messaging, Psychology, Strategy

< Back to The Campfire The most dangerous misconception that founders and marketers can have is the belief that anyone, including their most loyal customers, care about their product or service.  It’s an easy trap to fall into because we’re obsessed with our own...
How To Write A Headline For Your Website That Inspires Action

How To Write A Headline For Your Website That Inspires Action

by Clay Ostrom | Last Updated: Dec 7, 2020 | Customers, Marketing, Messaging, Psychology, Website

< Back to The Campfire “No sentence can be effective if it contains facts alone. It must also contain emotion, image, logic, and promise.”- Copywriter and Author, Eugene Schwartz Of all the ways your brand expresses its value to connect with customers, there are...
5 Ways To Build An Authentic Brand (Even If You’re Small) Like Fire Department Coffee

5 Ways To Build An Authentic Brand (Even If You’re Small) Like Fire Department Coffee

by Clay Ostrom | Last Updated: Feb 4, 2023 | Brand Strategy, Building Your Brand, Content Strategy, Core Values, Marketing, Messaging

< Back to The Campfire This article was featured in the February 2021 issue of Foundr Magazine(click to view the piece)   When your brand is young and growing, it’s easy to feel limited by what you don’t have — budget, people, resources. Instead, by leaning...
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Map & Fire is a branding and customer research agency in Los Angeles, California. We use positioning strategy and data to give your business a strong foundation and a clear path for growth.

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Branding Services

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  • Copy, Design, Naming

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  • Campfire Blog
  • Brand Strategy Case Studies

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