by Clay Ostrom | Last Updated: May 31, 2021 | Brand Strategy, Marketing, Teardown, Visual Identity
< Back to The Campfire This article was featured in the May 2021 issue of Foundr Magazine(click to view the piece) A logo provides a simple, memorable reflection of your brand’s value. So, as a brand evolves, it’s natural that the visual representation of the brand...
by Clay Ostrom | Last Updated: Dec 7, 2020 | Customers, Marketing, Messaging, Psychology, Website
< Back to The Campfire “No sentence can be effective if it contains facts alone. It must also contain emotion, image, logic, and promise.”- Copywriter and Author, Eugene Schwartz Of all the ways your brand expresses its value to connect with customers, there are...
by Clay Ostrom | Last Updated: Mar 23, 2021 | Brand Strategy, Building Your Brand, Content Strategy, Core Values, Marketing, Messaging
< Back to The Campfire This article was featured in the February 2021 issue of Foundr Magazine(click to view the piece) When your brand is young and growing, it’s easy to feel limited by what you don’t have — budget, people, resources. Instead, by leaning into the...
by Clay Ostrom | Last Updated: Jan 11, 2021 | Brand Strategy, Marketing, Messaging, Positioning, Startups, Website
< Back to The Campfire When developing a brand it’s easy to find yourself trapped in a mental bubble. You live and breathe your business every day, and as a result tend to lose perspective on the work. This can lead to writer’s block for your messaging, designer’s...
by Clay Ostrom | Last Updated: Jan 12, 2022 | Brand Strategy, Customer Insights, Customer Research, Customers, Elements of Value, Jobs To Be Done, Marketing, Psychology
< Back to The Campfire This article was featured in the March 2021 issue of Foundr Magazine(click to view the piece) The better you are at understanding what your customers want to accomplish in their lives, the better you’ll be at marketing. That understanding...
by Clay Ostrom | Last Updated: Jul 16, 2022 | Brand Strategy, Marketing, Messaging, Positioning
< Back to The Campfire It’s not overstating things to say that the success of your business largely hinges on two aspects of the same concept:The clarity of your positioningYour ability to communicate that positioning to customersThe reason your positioning is so...
