by Clay Ostrom | May 30, 2019 | Marketing, Positioning, Sales
< Back to The Campfire The barrier to entry for putting up digital ads now is almost nonexistent. You can throw together an ad on any social network or search engine in minutes. This is a huge shift for lots of businesses. It opens up a marketing channel they...
by Clay Ostrom | Apr 25, 2019 | Brand Strategy, Marketing, Strategy
< Back to The Campfire (Header image via Game of Thrones Meets Seinfeld)Tone of voice is a critical component of your brand. Your tone impacts every piece of communication you have with your customers. If it’s inconsistent or misaligned with your customers’...
by Clay Ostrom | Apr 10, 2019 | Customers, Marketing, Messaging, Positioning, Sales
< Back to The Campfire When it comes to messaging, the biggest mistake companies make is to focus too much on themselves. On an intuitive level, it’s easy to think your messaging should answer one simple question.“What we do”If you can provide a clear answer to...
by Clay Ostrom | Apr 4, 2019 | Brand Strategy, Customers, Marketing, Positioning
< Back to The Campfire My family and I went to the beach recently. We have a 10-year-old son, and he invited one of his friends to come with us.It might sound odd, but a favorite beach activity for my son and I is to dig giant holes in the sand. He likes to jump...
by Clay Ostrom | Feb 28, 2019 | Brand Strategy, Core Purpose, Marketing, Strategy
< Back to The Campfire The idea of being the best in the world at something sparks a complex set of feelings. It’s exciting and motivating to aspire to a crazy high level of potential. At the same time, it’s such a high goal that it can almost feel arrogant or even...
by Clay Ostrom | Feb 13, 2019 | Elements of Value, Marketing, Teardown, Videos
< Back to The Campfire Full TranscriptionThere’s a product out there that everybody’s used but might be slightly embarrassed to talk about; toilet paper. The company Tushy is looking to disrupt this industry. So, let’s see how well their position...
