by Clay Ostrom | Nov 5, 2019 | Brand Strategy, Customers, Marketing, Messaging, Sales, Tone Of Voice Insights
< Back to The Campfire There’s a strange condition that affects people the second they slip on their marketing hat. Their words become complex. They spit out sentences in odd, stilted fragments. Original thoughts get replaced with clichés, and ideas are drained of...
by Clay Ostrom | Oct 28, 2019 | Brand Leadership, Brand Strategy, Customers, Entrepreneurship, Leadership, Marketing, Sales
< Back to The Campfire Any time you see a company that’s had a lot of success in a relatively short amount of time there’s a natural curiosity to understand how they did it. What can we learn from their path? And how do their experiences align, or not, with our own...
by Clay Ostrom | Sep 23, 2019 | Brand Strategy, Marketing, Psychology, Tone Of Voice Insights
< Back to The Campfire If you ask someone for their ideal qualities in a significant other or friend, a sense of humor is almost always near the top of the list. And there’s a good reason why humor gets a shoutout alongside key traits like honesty and empathy.Humor...
by Clay Ostrom | Sep 17, 2019 | Customers, Marketing, Marketing Messages Insights, Messaging
< Back to The Campfire When it comes to the marketing messages for your brand, there’s one idea that we come back to more than any other. We write about it, we’ve done a research study about it, and we implement it with our clients. Don’t just describe the...
by Clay Ostrom | Sep 10, 2019 | Big Picture Strategy, Brand Strategy, Core Values, Culture, Marketing
< Back to The Campfire “Are you honest, when no one’s looking?”-Smith & Jones, David BermanA brand’s core values don’t have to mean much.For some companies values are a loose set of ideas in the minds of the founders. For others, values are just some generic...
by Clay Ostrom | Aug 19, 2019 | Customers, Marketing, Messaging, Psychology
< Back to The Campfire When it comes to decision making, we love to think of ourselves as thoughtful, rational beings. And in marketing, we extend that same line of thought to our customers. We imagine them carefully assessing and analyzing our offering. Poring...
