5 Steps That Will Get You From Business Idea to Launch (Step 5: Your Messaging)

by Clay Ostrom | Oct 20, 2017 | Entrepreneurship, Marketing, Messaging, Startups, Strategy

< Back to The Campfire This series follows a real life startup to show how you can craft the strategy and messaging you need to launch your business idea and validate it with customers. Quick Recap and Context If you’re just jumping in, this series is designed to...

5 Steps That Will Get You From Business Idea to Launch (Step 4: Your Offering)

by Clay Ostrom | Oct 19, 2017 | Entrepreneurship, Marketing, Startups, Strategy

< Back to The Campfire This series follows a real life startup to show how you can craft the strategy and messaging you need to launch your business idea and validate it with customers. Quick Recap and Context If you’re just jumping in, this series is designed to...

5 Steps That Will Get You From Business Idea to Launch (Step 3: Your Competition)

by Clay Ostrom | Oct 18, 2017 | Marketing, Startups, Strategy

< Back to The Campfire This series follows a real life startup to show how you can craft the strategy and messaging you need to launch your business idea and validate it with customers. Quick Recap and Context If you’re just jumping in, this series is designed to...

5 Steps That Will Get You From Business Idea to Launch (Step 2: Customer Jobs)

by Clay Ostrom | Oct 17, 2017 | Jobs To Be Done, Marketing, Startups, Strategy

< Back to The Campfire This series follows a real life startup to show how you can craft the strategy and messaging you need to launch your business idea and validate it with customers. Quick Recap and Context If you’re just jumping in, this series is designed to...

5 Steps That Will Get You From Business Idea to Launch (Step 1: Your Vision)

by Clay Ostrom | Oct 16, 2017 | Culture, Marketing, Startups, Strategy

< Back to The Campfire This series follows a real life startup to show how you can craft the strategy and messaging you need to launch your business idea and validate it with customers. Origin Story of a New Product Over the past year, my wife Lisa got involved...

Messaging Teardown: Sudden Coffee

by Clay Ostrom | Aug 25, 2017 | Branding, Jobs To Be Done, Marketing, Strategy

< Back to The Campfire I discovered Sudden Coffee on a recent episode of the podcast, The Pitch. The Pitch podcast is a lot like Shark Tank where entrepreneurs pitch their businesses to VCs in search of investment. In this episode, the founders of Sudden...